Abstract: The study investigates the impact of nutritional content on the purchasing behavior of organic food products in Tiruchirappalli District, Tamil Nadu. The study utilizes the sample of 484 consumers, the samples are selected through purposive sampling technique. The cause-and-effect research design is utilized to carry out the study. A well-structured survey questionnaire is used to collect data, and percentage analysis, structural equation modeling, ANOVA......
Key Words: Consumer Education, Regulatory Standards, Technological Advancements, Nutritional Content, Health Consciousness, and Buying Behaviour
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