Abstract: This study focused on green manufacturing practices and product quality in the beverage industry in Southwest Nigeria. The specific objectives of the study were to assess the extent to which green purchasing influences product reliability; examine the extent to which green technology affects product performance; and determine the extent to which green recycling affects product durability. The study employed a survey research design, targeting manufacturing firms located in Ogun, Lagos, Osun, Oyo, Ondo, and Ekiti States.......
Keywords: Green Purchasing, Product Reliability, Green Technology, Product Performance, Green Recycling, Product Durability.
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