Abstract: The career of information design is becoming a strategic one to facilitate data-driven visual communication, user experience design, and data storytelling in all industries of an economy anchored on data. In the current study, to model the career paths of information designers working in the Pearl River Delta (PRD) region, the combination of the Markov Chain Modelling concept with labour market data on the BOSS Zhipin platform will be used. The study generates clean data sets by scraping and parsing job advertisements with Natural Language Processing (NLP) to restructure job advertisements......
Keywords: Information Design, Career Path Modelling, Markov Chain, Workforce Analytics, Pearl River Delta.
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