IOSR-JHSS   Volume-30 ~ Issue-5 ~ May 2025

Abstract: With the ongoing revitalization of intangible cultural heritage in the global consumer market, cultural and creative products have become increasingly important carriers for the dissemination of local cultures. As a significant symbol of Zhuang culture in Guangxi, bronze drum motifs have been widely incorporated into a variety of cultural and creative goods, extending into tourism, museum, and gift-related consumption scenarios. However, current market performance indicates that the sales and promotion of bronze drum cultural products have not met expectations, highlighting the need to explore their communication strategies and market acceptance in depth........

Key Word: Bronze Drum; Cultural and Creative Products; Integrated Marketing Communication; 4C Model; Intangible Cultural Heritage; Consumer Perception.

[1] Valdimar Tr. Hafstein, Intangible Heritage As A List: From Masterpieces To Representation. Routledge, 2008. Doi: 10.4324/9780203884973-10.
[2] E. Waterton And L. Smith, "The Recognition And Misrecognition Of Community Heritage," International Journal Of Heritage Studies, Vol. 16, No. 1–2, Pp. 4–15, Jan. 2010, Doi: 10.1080/13527250903441671.
[3] T. Flew, The Creative Industries: Culture And Policy. Sage Publications Inc., 2012. Doi: 10.4135/9781446288412.
[4] D. Throsby, The Economics Of Cultural Policy. Cambridge University Press, 2010. Doi: 10.1017/Cbo9780511845253.
[5] K. L. Keller, "Integrated Marketing Communications: From Media Channels To Digital Connectivity," The Evolution Of Integrated Marketing Communications: The Customer-Driven Marketplace, Pp. 11–27, Dec. 2013, Doi: 10.4324/9781315872728-2.

Abstract: The Indus Water Treaty (IWT), signed in 1960 between India and Pakistan with the mediation of the World Bank, has long been hailed as one of the most successful international water-sharing agreements. It has endured multiple wars and political upheavals between the two nations. However, with rising tensions and repeated instances of cross-border terrorism emanating from Pakistan, India has hinted at suspending the treaty as a retaliatory step. This article evaluates whether such a move could potentially backfire on India and lead to an escalation in cross-border terrorism.

[1] Coady, C. A. J. (2004). Terrorism And Innocence. In I. Primoratz (Ed.), Terrorism: The Philosophical Issues (Pp. 77–95). Palgrave Macmillan.
[2] Gleditsch, N. P., & Hegre, H. (2001). Peace And Conflict 2001: A Global Survey Of Armed Conflicts, Self-Determination Movements, And Democracy. Center For International Development And Conflict Management.
[3] Ghosh, N. (2019). The Indus Waters Treaty: A History Of Three Negotiations. Institute Of South Asian Studies, National University Of Singapore.
[4] Gleick, P. H. (1993). Water And Conflict: Fresh Water Resources And International Security. International Security, 18(1), 79–112.
[5] World Bank. (1960). The Indus Waters Treaty 1960: Treaty Between The Government Of India And The Government Of Pakistan. Retrieved From Https://Www.Worldbank.Org

Abstract: The over-indebtedness of elderly individuals constitutes a complex legal and social phenomenon, shaped by age- related, economic, and informational vulnerabilities. This article aims to analyze the role of the Consumer Protection Agency of Tocantins (PROCON Tocantins) as a public policy instrument for protecting over-indebted elderly consumers, particularly in light of Law No. 14,181/2021. Adopting a qualitative and descriptive approach, based on documentary and legal research, the study examines institutional strategies implemented by the agency, with emphasis on the Superindebtedness Assistance.......

Key Words: Over-indebtedness. Elderly. PROCON Tocantins. Law No. 14,181/2021. Public policies.

[1] ALVES, Fabrício Germano; MEDEIROS, Mayara Vívian De. A Proteção Jurídica Do Idoso Como Consumidor Hipervulnerável. Revista Jurídica Da FA7, V. 19, N. 1, P. 13–27, 2022. DOI: 10.24067/Rjfa7;19.1:1210. Disponível Em: Https://Periodicos.Uni7.Edu.Br/Index.Php/Revistajuridica/Article/View/1210. Acesso Em: 14 Abr. 2025.
[2] BRASIL. Constituição (1988). Constituição Da República Federativa Do Brasil De 1988. Disponível Em:
Http://Www.Planalto.Gov.Br/Ccivil_03/Constituicao/Constituicao.Htm. Acesso Em: 13 Abr. 2025.
[3] BRASIL. Decreto Nº 11.150, De 26 De Julho De 2022. Regulamenta O Mínimo Existencial Para Fins De Tratamento Do Superendividamento Do Consumidor. Diário Oficial Da União: Seção 1, Brasília, DF, 27 Jul. 2022.
[4] BRASIL. Decreto Nº 11.567, De 17 De Junho De 2023. Altera O Decreto Nº 11.150/2022 Para Atualizar O Valor Do Mínimo Existencial. Diário Oficial Da União: Seção 1, Brasília, DF, 19 Jun. 2023.
[5] BRASIL. Lei Nº 14.181, De 1º De Julho De 2021. Altera O Código De Defesa Do Consumidor E O Estatuto Do Idoso Para Dispor Sobre O Crédito Responsável E A Prevenção E Tratamento Do Superendividamento. Diário Oficial Da União: Seção 1, Brasília, DF, 2 Jul. 2021.

Abstract: The Indian textile industry is one of the largest in the world, with a large raw material base and manufacturing strength across the value chain The handloom sector is one of the largest unorganized sectors in India, employes more than 35 lakh persons, of which more than 25 lakhs are women weavers and allied workers (Annual report, MoT 2023-2024). The textile industry in Kerala is one of the oldest industries, and it has a rich cultural heritage and thousands of years of tradition........

Key Words: Handloom industry, Multi-Fibre Agreement (MFA), Primary Handloom Weavers Co-operative Society (PHWCS), Weaving.

[1] Bortamuly, A. B., Goswami, K., & Hazarika, B. (2013). Determinants Of Occupational Choice Of Workers In The Handloom Industry In Assam. International Journal Of Social Economics, 40(12), 1041–1057, Emerald Group Publishing Limited, Bingley, England. Https://Doi.Org/10.1108/IJSE-03-2012-0042.
[2] Premsundar, B., & Kannan, J. (2013). Women In The Handloom Industry: Problems And Prospects. EPRA International Journal Of Economic And Business Review, 1(1), 32-38.
[3] George, N.D. (2011). Socio-Economic Condition Of Handloom Workers In India. Yojana, Vol 55, 12-16, Yojana Bhavan, Sansad Marg, New Delhi
[4] Gujarati, D., Porter, D., & Gunasekhar, S. (2012). Basic Econometrics. Mcgraw-Hill, New Delhi.
[5] Mahapatro, P. C. (1986). Economics Of Cotton Handloom Industry In India, Ashish Publications, New Delhi

Abstract: Every day, experts across industries are provoked with importance of artificial intelligence and its growing impact. People are concerned about their jobs and salaries about whether they will be continued in the job or not. They feel concerned that their work will be taken over or rendered archaic by the ever-growing and ever-evolving plethora of AI tools and systems. Organizations constantly require labor with a variety of skills. The demand for specific skills changes over time due to technological advancements, industry shifts, and evolving business needs. This demands a dynamic workforce capable of adapting to these changing requirements.

Keywords: AI, Big Data, Communication, Critical Thinking, Adaptability, Leadership, Creativity & Innovation, Emotional Intelligence, Daniel Golman.

[1] Https://Www.Indeed.Com/Career-Advice/Career-Development/Technology-Savvy-Skills
[2] Https://Preciousmfon.Medium.Com/Why-You-Must-Be-Tech-Savvy-D8765441257d
[3] Https://Clearcode.Cc/Blog/Modern-Marketing/
[4] Https://Emeritus.Org/In/Learn/Emotional-Intelligence-In-Leadership/
[5] Https://Positivepsychology.Com/Emotional-Intelligence-Examples/

Abstract: Due to societal and patriarchal norms, having a male off-spring is a preference in many Indian societies. Female foeticide, infanticide, and sex-selective practices are stark reminders of the persistent gender inequalities in our society. Abuse of the ultra-sound and Amniocentesis techniques have contributed to the prevalence of such unethical and unlawful practices. Despite legal prohibitions, these practices continue to thrive in both urban and rural settings, driven by socio-cultural norms that favour sons over daughters. Addressing this issue requires a multi-dimensional strategy, combining legal enforcement with education, empowerment, and attitudinal change.

Key Words: Foeticide, Infanticide, Amniocentesis, Sex-determination, PCPNDT Act.

[1] Gangrade, K. D. (1988). Sex Determination – A Critique. Journal Of Social Change, 18(3), 63-70.
[2] Gupta, A. (2007). Female Foeticide In India. UNICEF.
[3] Jayachandran, S. (2023). Ten Facts About Son Preference In India (No. W31883). National Bureau Of Economic Research.
[4] Jayachandran, S. (2015). The Roots Of Gender Inequality In Developing Countries. Annual Review Of Economics, 7(1), 63-88.
[5] Kothari, K. S. (2007). News Item In Www.Onehome.Com.

Abstract: Child sexual abuse (CSA) is a global issue with severe consequences for victims. It involves engaging a child in sexual activities without their consent, leading to physical, mental, andpsychological trauma. The causes of CSA are multifaceted, including social factors like poverty and lack of social support, familial factors such as neglectful guardians, exposure to sexualcontent, and substance abusePsychological reasons behind CSA can include neurobiological impairments, psychiatric disorders, paraphilia, intimacy/attachment problems, and cognitive distortions in offenders......

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