IOSR-JBM   Volume-27 ~ Issue-7 ~ July 2025

Abstract: Resumo A crescente valorização dos direitos humanos e das políticas de equidade nas últimas décadas impulsionou discussões profundas sobre diversidade e inclusão nos espaços organizacionais. Este artigo analisa a importância da representatividade de grupos historicamente marginalizados — mulheres, pessoas negras, indígenas, LGBTQIA+ e pessoas com deficiência — na construção de ambientes de trabalho mais justos, democráticos e inovadores. Parte-se da compreensão de que a inclusão efetiva vai além da presença estatística desses grupos......

[1] Cox, T. Jr. (1993). Cultural Diversity In Organizations: Theory, Research & Practice. Berrett-Koehler.
[2] Thomas, D. A., & Ely, R. J. (1996). Making Differences Matter: A New Paradigm For Managing Diversity. Harvard Business Review, 74(5), 79–90.
[3] Roberson, Q. M. (2006). Disentangling The Meanings Of Diversity And Inclusion In Organizations. Group & Organization Management, 31(2), 212–236.
[4] Shore, L. M., Randel, A. E., Chung, B. G., Dean, M. A., Ehrhart, K. H., & Singh, G. (2011). Inclusion And Diversity In Work Groups: A Review And Model For Future Research. Journal Of Management, 37(4), 1262–1289.
[5] Nishii, L. H. (2013). The Benefits Of Climate For Inclusion For Gender-Diverse Groups. Academy Of Management Journal, 56(6), 1754–1774

Abstract: The global expansion of China's cross-border e-commerce (CBEC) platforms, including established giants like Alibaba and disruptive newcomers like Shein and Temu, has reshaped international retail. However, this rapid growth is confronted by significant trust barriers among foreign consumers, stemming from cultural and linguistic differences, concerns over product authenticity, payment security, and logistical uncertainties. This paper examines the pivotal role of Artificial Intelligence (AI)-driven personalization in mitigating these challenges and fostering consumer trust. We analyze how AI technologies including machine learning, natural language processing, and.....

Keywords: Cross-Border E-Commerce, Artificial Intelligence, Personalization, Consumer Trust, China

[1]. Bhardwaj, S, Sharma, N, Goel, M, Vandana, V, Sharma, K, & Verma, V (2024). Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies. CRC Press eBooks, , 41-60. https://doi.org/10.1201/9781003450443-4
[2]. Cao, W, & Putit, L (2024). Influence of effort expectancy on consumers’ purchase intention within a B2C imported cross-border e-commerce market: The mediating role of consumer trust. International Journal of Innovative Research and Scientific Studies, 7(3), 1330-1337. https://doi.org/10.53894/ijirss.v7i3.3294
[3]. Chen, S, Xiao, H, Huang, W, & He, W (2022). Cooperation of Cross-border E-commerce: A reputation and trust perspective. Journal of Global Information Technology Management, 25(1), 7-25.https://doi.org/10.1080/1097198x.2021.2022396
[4]. Choppadandi, A (2023). Enhancing Customer Experience in E-Commerce Through AI-Powered Personalization: A Case Study. Tuijin Jishu/Journal of Propulsion Technology, 43(4), 516-524. https://doi.org/10.52783/tjjpt.v43.i4.6018
[5]. Eang, O (2003). B2C E-Commerce Trust in Redress Mechanism (Cross Border Issues). Informing ScienceandITEducationConference,.https://doi.org/10.28945/2596

Abstract: Cross-border mergers and acquisitions (M&As) have become a cornerstone of corporate strategy for firms seeking to enhance their competitive advantage, expand market reach, and acquire critical technological capabilities in an increasingly interconnected global economy. In the contemporary digital era, these transactions play a pivotal role in fostering innovation, particularly within technology-intensive industries where the pace of change is relentless. This review paper synthesizes and analyzes the existing body of literature to examine the multifaceted relationship between cross-border M&As and digital innovation, with a particular focus on the.....

[1] Akter, S, Michael, K, Uddin, M, Mccarthy, G, & Rahman, M (2020). Transforming Business Using Digital Innovations: The Application Of AI, Blockchain, Cloud, And Data Analytics. Annals Of Operations Research, 308(1-2),7-39. Https://Doi.Org/10.1007/S10479-020-03620-W[2] Angelopoulos, S, Bendoly, E, Fransoo, J, Hoberg, K, Ou, C, & Tenhiälä, A (2023). Digital Transformation In Operations Management: Fundamental Change Through Agency Reversal. Journal Of Operations Management, 69(6),876-889. Https://Doi.Org/10.1002/Joom.1271 [3] Chen, Y, Zhang, D, Guo, K, & Ji, Q (2024). Emission Trading Schemes And Cross-Border Mergers And Acquisitions. Journal Of Environmental Economics And Management, 124, 102949-102949. Https://Doi.Org/10.1016/J.Jeem.2024.102949 [4] Dong, L, Li, X, Mcdonald, F, & Xie, J (2019). Distance And The Completion Of Chinese Cross-Border Mergers And Acquisitions. Baltic Journal Of Management, 14(3), 500-519. Https://Doi.Org/10.1108/Bjm-06-2018-0223

Abstract: This study explores the increasing use of QR codes in food ordering apps in Bangalore and examines how personalization enhances user engagement. QR codes are connecting physical spaces (like restaurants and packaging) to online platforms, allowing users to quickly access menus, offers, and orders. Personalization elements—such as tailored discounts, food recommendations based on order history, and time-sensitive offers—are embedded in these QR-enabled experiences to boost customer retention. Primary data was collected through surveys and interviews with......

Keywords: QR Code Usage, Personalization, Food Ordering Apps

[1] Choi, J., & Lee, J. (2021). Personalization In Mobile Apps: The Effects Of Tailored Content On User Engagement And Loyalty. Journal Of Mobile Technology, 15(4), 38-52. Https://Doi.Org/10.1177/20427666211016943
[2] Singh, A., & Sharma, R. (2020). Qr Codes In Digital Marketing: A Tool For Customer Engagement. International Journal Of Digital Marketing, 8(2), 22-37. Https://Doi.Org/10.1016/J.Ijmark.2020.07.001
[3] Arefin, M. S., & Jannat, F. (2022). Qr Codes And Their Impact On Customer Satisfaction In Food Ordering Apps: A Case Study Of Swiggy And Zomato In Bangalore. International Journal Of Consumer Behavior, 12(3), 129-145.
[4] Https://Doi.Org/10.1109/Iccb.2022.01632
[5] Smith, L., & Johnson, B. (2019). Personalization In Food Delivery Apps: How Personalized Offers Influence User Behavior. Journal Of Retail Technology, 11(3), 88-104. Https://Doi.Org/10.1007/S10796-019-09954-1.

Abstract: Background: The search for effective and intelligent alternatives in the management of renewable energy systems has driven the development of strategies aimed at optimizing maintenance and increasing the reliability of devices. Among these strategies, approaches based on emerging technologies stand out, as they possess the capability to predict failures and enhance the performance of sustainable infrastructures.
Materials and Methods: This study adopted a qualitative methodology, whose interpretative and analytical nature proved particularly......

Keywords: Energy systems; Emerging technologies; Predictive maintenance; Artificial intelligence; Energy efficiency

[1]. ABNT - Brazilian Association Of Technical Standards. (2020). NBR 16818: Non-Destructive Testing: Infrared Thermography: Procedure For Applications Of The Infrared Thermography Method. Rio De Janeiro.
[2]. Agência Nacional De Aviação Civil. (2017). RBAC-E No. 94: Guidelines For Drone Users (1st Ed., 24 Pp.).
[3]. Ben Ali, J. Et Al. (2018). Online Automatic Diagnosis Of Wind Turbine Bearings Progressive Degradations Under Real Experimental Conditions Based On Unsupervised Machine Learning. Applied Acoustics, V. 132, N. April 2017, P. 167–181.
[4]. Benedetti, M. Et Al. (2018). Anomaly Detection And Predictive Maintenance For Photovoltaic Systems. Neurocomputing, V. 310, P. 59–68.
[5]. Brito, M. De F., Lim, L. C. De, & Batista, N. E. (2023). Use Of Artificial Intelligence In Fire Safety For Photovoltaic Solar Systems. Research, Society And Development, 12(14), E106121444567. (CC BY 4.0). ISSN 2525-3409.
Http://Dx.Doi.Org/10.33448/Rsd-V12i14.44567.

Abstract: Background: The rapid expansion of intermittent renewable energy sources has led to significant reconfigurations in power systems, particularly in regions with high levels of solar and wind energy generation. Among the challenges that have emerged, curtailment stands out as a critical issue, as it prevents the full utilization of the energy produced. In this context, the present study examines effective mitigation strategies involving the use of batteries, data centers, and flexibility remuneration mechanisms, based on both national and international research.....

Keywords: Curtailment; Mitigation; Remuneration Systems; Strategic Aspects.

[1]. Abdib. (2025). Infrastructure: Pathways To Sustainable Development. Brasília: Abdib Fórum. Retrieved July 10, 2025, From File:///C:/Users/Usuario/Downloads/E-Book-Abdib-Forum-2025-Finalizado_Compressed-1.Pdf
[2]. Almeida, E., Losekann, L., & Pereira, V. S. (2025, May 13). Curtailment In The Brazilian Electric Sector: Structural Challenges And Mitigation Strategies. Ensaio Energético. Vol. 20(11), E-Issn 2278-067x.
[3]. Aneel – Brazilian Electricity Regulatory Agency. (2022). Constrained-Off Of Photovoltaic Generation Plants: Regulatory Impact Analysis Report No. 002/2022-Srg/Aneel. Brasília: Aneel.
[4]. Bedeschi, S. (2025). Shanghai Inaugurates The First Underwater Data Center Powered By Offshore Wind Energy, Advancing The Technology Already Tested In Hainan Since 2022. Terra. Retrieved July 11, 2025, From Https://Www.Terra.Com.Br/Planeta/Sabiamos-Que-Os-Data-Centers-Gastavam-Muita-Energia-O-Que-Nao-Imaginavamos-E-Que-A-China-Ia-Afunda-Los-30-Metros-Debaixo-Do

Abstract: Resumo Introdução: A ansiedade é altamente prevalente entre estudantes de Medicina, impactando negativamente seu desempenho acadêmico e bem-estar. Justificativa: A busca por intervenções acessíveis e eficazes, como o mindfulness, se torna fundamental para a promoção da saúde mental no ambiente acadêmico. Objetivo: Analisar as evidências científicas sobre a eficácia do mindfulness na redução da ansiedade em estudantes de Medicina.......

[1] Aloufi, M. A. Et Al. Reducing Stress, Anxiety And Depression In Undergraduate Nursing Students: Systematic Review. Nurse Education Today, V. 102, P. 104877, 2021.
[2] Atari, N. S. B. Et Al. Meditação Guiada On-Line Para Estudantes De Medicina Em Quarentena. Revista De Atenção Primária À Saúde, V. 23, 2020.
[3] Bazzano, A. N. Et Al. Effect Of Yoga And Mindfulness Intervention On Symptoms Of Anxiety And Depression In Young Adolescents Attending Middle School. International Journal Of Environmental Research And Public Health, V. 19, N. 19, P. 12076, 2022.
[4] Brasil. Ministério Da Saúde. Práticas Integrativas E Complementares Em Saúde. Brasília: Ministério Da Saúde. 2018. Disponível Em: Https://Bvsms.Saude.Gov.Br/Bvs/Publicacoes/Glossario_Tematico_Praticas_Integrativas_Complementa Res.Pdf
[5] Castro, Y. C. C.; Kestenberg, C. C. F.; Andrade, P. C. S. T. Mindfulness No Manejo Do Estresse Para Estudantes Universitários. Research, Society And Development, V. 9, N. 10, P. E6779109192, 2020

Abstract: Israel’s innovation policy—guided by the Law for the Encouragement of Industrial Research and Development (1984)—prioritizes high-tech projects improving exports, and local production. Today, most production inputs are sourced from abroad—primarily from China for cost efficiency and from the United States for access to advanced technologies.....

Keywords: Radical Innovation, Disruptive Innovation, Discontinuous Innovation, virtual open incubator, virtual cluster.

[1] Bijaoui I. (2025). The Open Incubators Cluster Model. Society For Science And Education (United Kingdom). Services For Science And Education Stockport, Cheshaire, SK4 2BT United Kingdom. Https://Scholarpublishing.Org/Sse/Eb361
[2] Bijaoui I. (2024). Disruptive And Reverse Innovation Challenges For Developing Countries. Society For Science And Education (United Kingdom). Services For Science And Education Stockport, Cheshaire, SK4 2BT United Kingdom. Https://Scholarpublishing.Org/Sse/Eb358
[3] Chandy, R. K., And Tellis, G. J. (1998). Organizing For Radical Product Innovation: The Overlooked Role Of Willingness To Cannibalize. Journal Of Marketing Research, 35(4), 474.
[4] Danneels, E., Kleinschmidt, E. J., And Cooper, R. G. (2001). Product Innovativeness From The Firm’s Perspective: Its Dimensions And Their Impact On Project Selection And Performance. Journal Of Product Innovation Management, 18(6), 357-373.
[5] Di Minin, A., & Corsi, S. (2011). Extending The Uppsala Model: Disruptive Innovation Form A Chinese Evolved Subsidiary. -. Paper Presented At 71st Annual Meeting Of The Academy Of Management , AOM 2011, San Antonio, Texas, United States.Ettlie, J. E., Bridges, W. P., And O’Keefe, R. D. (1984). Organization Strategy And Structural Differences For Radical Versus Incremental Innovation. Management Science, 30(6), 682- 695.

Abstract: Resumo: Este artigo investiga os desafios éticos e de responsabilidade relacionados à aplicação da inteligência artificial (IA) na gestão financeira de universidades públicas brasileiras. A partir da literatura e de estudos de caso, evidencia-se que a IA pode promover eficiência, reduzir erros e melhorar a transparência. No entanto, sua implementação exige o enfrentamento de dilemas relacionados à responsabilidade algorítmica, à proteção de dados e à necessidade de capacitação institucional. O estudo propõe um modelo de análise baseado nas capacidades sistemáticas e axiológicas da IA, apoiado em um referencial ético e de governança pública........

[1]. Ananny, M., & Crawford, K. (2016). Seeing Without Knowing: Limitations Of The Transparency Ideal And Its Application To Algorithmic Accountability. New Media & Society, 20(3), 973-989. Https://Doi.Org/10.1177/1461444816676645
[2]. Almeida, P. G. R.; Santos Júnior, C. D. (2025). Artificial Intelligence Governance: Understanding How Public Organizations Implement It. Government Information Quarterly.
[3]. Ashok, M. Et Al. (2022). Ethical Framework For Artificial Intelligence And Digital Technologies. International Journal Of Information Management, V. 62.
[4]. Binns, R. (2018). Fairness In Machine Learning: Lessons From Political Philosophy. In Proceedings Of The 2018 Conference On Fairness, Accountability, And Transparency (Pp. 149-159).
[5]. Bitencourt, C. M.; Martins, L. H. N.( 2023). A Inteligência Artificial Nos Órgãos Constitucionais De Controle De Contas Da Administração Pública Brasileira. Revista De Investigações Constitucionais, Curitiba, V. 10, N. 3.

Abstract: Resumo: Introdução: O propósito desta pesquisa foi identificar fatores relacionados à governança corporativa que influenciam as métricas da gestão do capital de giro das organizações listadas no índice S&P500. Materiais e métodos: A partir da listagem de 500 empresas, foi organizada a base de dados que, após as exclusões, resultou em 195 empresas e 1557 linhas, com recorte temporal entre 2009 a 2018. A abordagem do problema é quantitativa......

[1]. Aggarwal, R., Erel, I., Ferreira, M., & Matos, P. (2011). Does Governance Travel Around The World? Evidence From Institutional Investors. Journal Of Financial Economics, P. 154–181
[2]. Akhtar T.,Tareq M. A., Sakti M. R. P., & Khan A. A. (2018). Corporate Governance And Cash Holdings: The Way Forward. Qualitative Research In Financial Markets, 10(2), P.152-170
[3]. Armstrong. C., Guay, W. R., Weber, J. P., (2010). The Role Of Information And Financial Reporting In Corporate Governance And Debtcontracting. Journal Of Accounting And Economics, 50, 79–234
[4]. Asante-Darko, D. , Bonsu, B. A. , Famiyeh, S., Kwarteng, A., Goka, Y., (2018). Governance Structures, Cash Holdings And Firm Value On The Ghana Stock Exchange. Corporate Governance: The International Journal Of Business In Society, 18(4), 671-685
[5]. Bebchuk, L. A., & Cohen, A. (2005). The Costs Of Entrenched Boards. Journal Of Financial Economics, 78(2), P. 409-433
[6]. Berk, J.,& Demarzo, P., (2009). Finanças Empresariais. Bookman, Porto Alegre, Rs.