IOSR-JBM   Volume-19 ~ Issue-12 ~ December-2017

Paper Type	:	Research Paper
Title	:	Ethical Idealism of Buddhism and Its Influence on Gross National Happiness in Manufacturing Industries of Bhutan
Country	:	India
Authors	:	Dilip Kumar Chakraborty || Debojoyti Roy || Mahua Ghosal || Aparna Vajpayee
	:	10.9790/487X-1912010107

Abstract: Bhutan is a country where culture is mainly imbibed with Buddhism. The study has an effort to examine the positive impacts of Gross National Happiness (GNH) philosophy and culture percolated down to nation/society / industrial community/ Individual citizen of the country as a whole especially employer and employee relationships(IR) and organization culture in manufacturing industries in Bhutan. The concept of Gross National Happiness has been originated from the constituent features of Bhutanese society before 1959. The GNH philosophy was proclaimed by the king of Bhutan, His Majesty Jigme Singye Wangchuk in the late 1980s, and has influenced to build up a developmental...........

[1]. Barbara, M. Byrne. (2013). Structural Equation Modelling with AMOS: Basic Concepts, Applications and Programming.Routledge, 2nd edition.
[2]. Buddadasha, Hewavitharana.( 2010).Framework For Operational sing The Buddhist Concept Of Gross National Happiness.Thimpu,Bhutan:Centre for Bhutan Studies.
[3]. Retrieved from http://www.bhutan studies.org.bt/
[4]. Chakraborty,D.K.,Vajpayee, A.(2017).Impact of Industrial Relations Practices on Employee Satisfaction and Organizational Culture in Manufacturing industries in Bhutan. International Research journal of Management Science and Technology, ISSN 2250-1959, Vol.8 Issue.8.
[5]. David, Peetz.(2012).Does Industrial Relations Policy Affect Productivity? Australian Bulletin of Labour. Please refer to the journal's website for access to the definitive, published version. Downloaded from http://hdl.handle.net/10072/49919 Link to published version http://www.thefreelibrary.com/Does+individual+relations+pol..

Paper Type	:	Research Paper
Title	:	Customer Reasons To Opt Internet Banking With Reference To Syndicate Bank, Vijayawada City, Andhra Pradesh
Country	:	India
Authors	:	B. Krishnaiah || Prof. T. Umamaheswara Rao
	:	10.9790/487X-1912010813

Abstract: Today the sophisticated Information Technology has taken important place in the future development of Financial services, especially banking sector evolution are affected more than any other financial provider groups. Increased use of mobile services and use of Internet as a new distribution channel for banking transactions and international trading requires more attention towards e-banking security against fraudulent activities. The development and increasing progress that is being experienced in the Information and Communication Technology (ICT) have brought about a lot of changes in almost all aspects of life. In the Banking Industry, it has been in the form..........

Keywords: E-Banking, ICT, Fund Transfer, Mobile Banking, Satisfaction of users

[1]. BOEHM, M. (2008) "Determining the Impact of Internet Use on a Customer's Lifetime," Journal of Interactive Marketing, Vol. 22(3): 2-22.
[2]. Jain A., Hundal B.S. (2007), "Factors Influencing Mobile Services Adoption in Rural India", Asia-Pacific Journal of Rural Development, Vol. XVII (1).
[3]. PARASURAMAN, A. (2000) "Technology Readiness Index (TRI): A Multi-Item Scale to Measure Readiness to Embrace New Technologies," Journal of Consumer Research, Vol. 1 (June): 23-9.
[4]. SATHYE, M. (1999) "Adoption of Internet Banking by Australian Consumers: An Empirical Investigation," International Journal of Bank Marketing, Vol. 17(7): 324-334
[5]. ZEITHAML, V.A., PARASURAMAN, A. and MALHOTRA, A. (2000) A Conceptual Framework for understanding e-Service Quality: Implications for Future Research and Managerial Practice. Marketing Science Institute Monograph: 115...

Paper Type	:	Research Paper
Title	:	An Analytical Study of Consumer Buying Behavior Towards Fashion Apparels in Ludhiana
Country	:	India
Authors	:	Dr. Pawan Kumar || Kanchan
	:	10.9790/487X-1912011424

Abstract: India is currently a quickly rising market inching to outreach half thousand million centres of sales populations through 2030. All these motives are smart for the Indian textile enterprises during a long run. Though the worldwide financial issue seems to be worsening day-by-day, as long as economies are rising and developing as those in South and South East Asia, fabric enterprise is here to grow it takes competitors and innovation critically. Firms are carefully functioning on creating a selection on consumer buying behavior, preferences, developing recognition, associated an optimistic perspective towards their manufacturers so as to grab higher part of the market. Hence, it's required to find out the buyer conduct towards quite some branded men`s apparels. ustomers` appreciation nearer to apparel.........

Keywords: Consumer Behaviour, Relationship, Brand, Apparel, Firms, Punjab

[1]. Assael Henry, (2001). Consumer Behavior 6th Edition, Thompson Learning, New York.
[2]. Cassill, N. L., & Drake, Mf. (1987). Apparel selection criteria related to female consumers‟ lifestyle. Clothing and Textiles Research Journal, 6(1), 20-28. http://dx.doi.org/10.1177/0887302X8700600104
[3]. Dubuque, Iowa: W.C. Brown Co., 1979.
[4]. Deepali Saluja (2016), Consumer Buying Behaviour towards Fashion Apparels- A Case of Delhi. IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319–7668.
[5]. Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India.