IOSR Journal of Business and Management (IOSR-JBM)

August - 2015 Volume 17 - Issue 8

Version 1 Version 2 Version 3 Version 4

Paper Type : Research Paper
Title : Influence of Social Media on the Indian Automotive Consumers: Primary Study in National Capital Region
Country : India
Authors : Ketan Kamra

Abstract: With reasons like increase in paying capacity and higher living standards leading to substantial growth in the automotive sector each year, the automotive OEM's cannot afford to lag behind in social media marketing. The objective of this paper is to identify and investigate the extent of influence of social media in the Indian Automotive Consumers by conducting a thorough primary research. The study looks towards social media's influence on consumers at multiple stages involved during the buying process as well as the impact of consumer activism through social networks on brand loyalty. The need of the hour is for the automotive OEM's to recognize the importance through social networks marketing phenomenon. A simple random sampling technique is adopted in the paper to select the sample respondents. The primary data is collected from the NCR region from 131 respondents.

[1]. Priyanka Shah and Anu Gupta, Role of social media marketing in automobile sector, CPI automobile sector.pdf
[2]. Rashtchy, F., Kessler, A. M., Bieber, P. J., Shindler, N. H., &Tzeng, J. C. (2007, February).The user revolution: The new advertising ecosystem and the rise of the Internet as a mass medium. Minneapolis, MN: Piper Jaffray Investment Research.
[3]. Lempert, P. (2006). Caught in the Web. Progressive Grocer, 85(12), 18.
[4]. Vollmer, C., &Precourt, G. (2008). Always on: Advertising, marketing, and media in an era of consumer control. New York: McGraw-Hill.
[5]. Blackshaw, P., &Nazzaro, M. (2004). Consumer-Generated Media (CGM) 101: Wordof-mouth in the age of the Webfortified consumer

Paper Type : Research Paper
Title : An Overview of Financial Inclusion and rural development in India
Country : India
Authors : Gomathy M

Abstract:[1]. Anand Sinha (2012), "Financial Inclusion and Urban Cooperative Banks", edited transcript at the launch of the financial inclusion program of COSMOS Bank at Pune.
[2]. Chakrabarty K.C (2011), "Financial Inclusion and Banks: Issues and Perspectives", RBI Bulletin, November, 2011.
[3]. Anshul Agarwal. (2010). Financial Inclusion: Challenges & Opportunities. Skoch Summit, pp 5-6.
[4]. Joseph Massey. (2010). Role of Financial Institutions in Financial Inclusion, FICCI‟s Banking & Finance Journal
[5]. Mandira Sarma and Jesim Pais. (2008). Financial Inclusion and Development: A Cross Country Analysis, Indian Council for Research on International Economic Relations, pp 1-28.

[1]. Baumgartner RJ. 2009. Organizational culture and leadership: preconditions for the development of a sustainable corporation. Sustainable Development 17: 102–113.
[2]. Ebner D, Baumgartner RJ. 2006. The Relationship Between Sustainable Development and Corporate Social Responsibility.
[3]. Labuschagne C, Brent AC, van Erck R. 2005. Assessing the sustainability performance of industries. Journal of Cleaner Production 13(4): 373–385.
[4]. Laufer WS. 2003. Social accountability and corporate greenwashing. Journal of Business Ethics 43(3): 253–261.
[5]. Porter ME. 1985. Competitive Advantage: Creating and Sustaining Superior Performance. Free Press: New York.

Paper Type : Research Paper
Title : Auditors Independence and Non Audit Services Impact on Audit Expectation Gap in UAE Banking and Financial Sector
Country : India
Authors : Kanaka Durga

Abstract: Audit Expectation Gap is the vacuum between society and general public demands from Auditing profession and Auditors actual performance. This vacuity is caused due to several factors and two such causes i.e Independence of Auditors and Non Audit Services of auditors is the focus of this paper. This study is aimed at UAE Banking and Financial Sector. The study helps to understand the Audit Expectation Gap existence, impact of Independence and Non Audit Services of Auditors. This paper also explores for measures to eliminate or narrow the gap.

Keywords: Audit Expectation Gap, Auditors Independence, Non Audit Services, Auditors

[1]. Liggio, C. The Expectation Gap: The Accountants Waterloo. Journal of Contemporary Business, 3(3), (1974) p. 27.
[2]. Sikka, P., Puxty.A, Willmott, H., and Cooper, C. The Impossibility of Eliminating the Expectation Gap: Some Theory and Evidence. Critical Perspectives on Accounting, 9(3), (2003). 299-330
[3]. Rabinowitz, A.M., "Rebuilding public confidence in auditors and organizational controls", CPA Journal, Vol. 66, January, (1996) pp. 30-4.
[4]. Marianne Ojo, Auditor Independence – Its Importance to the External Auditor's Role in Banking Regulation and Supervision, (2009) Available at:
[5]. Mahdi Salehi. Non Audit Services and Audit Independence: Evidences from Iran International Journal of Business and Management, Vol.4, No.2, (2009) available at
[6]. Ogbonna, G. N., & Appah, E.). Causality of Audit Expectation Gap and Corporate Performance in Nigeria. Research Journal of Finance and Accounting, 5(9), 11-21. (2014) ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online).

Paper Type : Research Paper
Title : An Empirical Study on HRIS Based Talent Information System in Select Best-In-Class Service Sector Companies
Country : Malaysia
Authors : Prathigadapa Sireesha || Leela Krishna Ganapavarapu

Abstract: Human Resource Information System (HRIS) is an emerging concept which is gaining importance day by day with changing requirements of competing organisations. The aim of present study is to create transformation system for making best-in-class companies with talent management practices through the application of Human Resource Information System. The objective is to create skills development program for upgrading the core competencies of workforce in select service companies. Present corporate world is sailing through turbulent scenario due to economic slump across the world. Intense pressure is compelling the corporate leaders to choose the talented workforce for survival and sustenance of business. CEOs with top notch talent are able to find the solutions for current business uncertainties with their business intelligence which constitute their hindsight, insight and foresight. The pivotal job of corporate leaders is to identify, acquire, nurture and retain the human talent with the organization. Talent Management practices constitutes learning skills, conceptual skills, relationship skills and action oriented skills. In this process HRIS plays a crucial role at information, data and knowledge levels.

[1]. Apigian, C., B. Ragu-Nathan, Ragu-Nathan, T and A. Kunnathur, A, "Internet Technology: The Strategic Imperative," Journal of Electronic Commerce Research, Vol 6, No 2:123-145, 2005.
[2]. Allan, G. and C. Skinner, (Eds.) Handbook for research students in the social sciences, London, New York: Falmer Press, 1991.
[3]. April, K., and A. Jappie, "Global talent warfare: Line managers are still the determinant," Journal for Convergence Vol 9, No1:40-43, 2008.
[4]. Boudreau, J and P. Ramstad, "Where's Your Pivotal Talent?" Harvard Business Review, Vol 83, No 4:23-24, 2005b.
[5]. Boudreau, J., P. Ramstad, and P. Dowling, "Global Talentship: Towards a Decision Science Connecting Talent to Global Strategic Success" CAHRS Working Paper 02-21, Ithaca: New York: Cornell University, School of Industrial and Labor Relations, Center for Advanced Human Resource Studies, 2002.

Paper Type : Research Paper
Title : Cross-Culture Issues in Global Work Place Expatriates at Global Work Place
Country : India
Authors : Leela Krishna Ganapavarapu || Prathigadapa Sireesha

Abstract: This paper describes issues related to cross-cultural measurement, and the assessment of aboriginal/expatriate people. We discuss implications as well as suggestions for completing assessments with different cultural groups. The issues described can be generalized to the measurement and assessment of aboriginal/expatriate people across the world. This paper reports on a study conducted among a group of expatriates in few organisation through expats blogs. The objectives of the study are to examine challenges faced by the expatriates and adjustments made to the challenges. Cultural clashes between foreign and local values are inevitable in which expatriates experience challenges. The study highlighted the psychological, socio-cultural and work challenges.

[1]. P.Subba Rao. International business, Himalaya publishing House.
[2]. International Management, Strategic Opportunities & Cultural Challenges, 4th edition by Dean McFarlin.
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[4]. The Special Issue on Contemporary Research in Business and Economics © Centre for Promoting Ideas, USA 110
[5]. Geertz, C. (1974) The Interpretation of Cultures. New York: Basic Books.

Paper Type : Research Paper
Title : Financial Leverage and Performance of Non-Financial Companies in Nairobi Securities Exchange in Kenya
Country : Kenya
Authors : George Shibanda || Okaka Damianus

Abstract: This study evaluated the relationship between financial leverage and performance of non financial companies of the Nairobi Securities Exchange (NSE), Kenya. The study specifically determined the relationship of leverage measures of long term debt-to- equity ratio; short term debt-to-equity ratio; total debt-to-equity ratio; short –term debt to equity ratio; short-term debt to current assets and financial performance measures of return on assets ((ROA) calculated from financial statements. The study was a census of all 61 firms listed on the NSE. A sample size of 42 firms were selected by purposive sampling after omitting firms in the financial services sector due to their capital structures being regulated by the central bank. The study was anchored on conceptual framework.

1]. Abor, J. (2007). "Debt policy and performance of SMEs. Evidence from Ghanaian and South African firms." The Journal of Risk Finance Vol. 8 (4): 364-379: Emerald Group Publishing Limited:
[2]. Alkhatib, K (2012). "The Determinants of Leverage of Listed Companies" International Journal of Business and Social Science Vol. 3 No. 24 [Special Issue – December 2012] 78
[3]. Almajali, A. Y., & Al-Soub Y. Z. (2012). "Factors Affecting the Financial Performance of Jordanian Insurance Companies Listed at Amman Stock Exchange." Journal of Management Research Vol. 4, No. 2
[4]. Bevan, A. A., & Danbolt, J., (2000). "Capital structure and its determinants in the United Kingdom: a decompositional analysis." Working Paper, Dept. of Accounting and Finance, University of Glasgow
[5]. Boubakri, N., & Cosset, J.C. (1998). "The financial and operating performance of newly privatized firms: Evidence from developing countries.'' Journal of Finance 53, 1081- 1110.

Paper Type : Research Paper
Title : Effect of Working Capital Management on the Profitability of Indian Firms
Country : India
Authors : Agrim Aggarwal || Rahul Chaudhary

Abstract: Working capital is an important component of the capital of a firm that helps to carry out the day-to-day activities. A well-managed working capital can help a firm to optimize itself. This study attempts to examine the effect of working capital on the profitability of Indian firms. A panel data of 364 companies listed on the Bombay Stock Exchange over a period of five years is obtained. The dependence of gross operating profit ratio on average inventory period, cash conversion cycle, debtors collection period and the creditors payment period is examined through linear regression model.

[1]. Shin, H.H., & Soenen, L. (1998). Efficiency of working capital management and corporate profitability. Financial Practice and Education, 8(2), 37–45.

[2]. Deloof, Marc. "Does working capital management affect profitability of Belgian firms?." Journal of business finance & Accounting 30.3‐4 (2003): 573-588.

[3]. Raheman, Abdul, and Mohamed Nasr. "Working capital management and profitability–case of Pakistani firms." International review of business research papers 3.1 (2007): 279-300.

[4]. Padachi, Kesseven. "Trends in working capital management and its impact on firms' performance: an analysis of Mauritian small manufacturing firms."International Review of business research papers 2.2 (2006): 45-58.

[5]. Lazaridis, Ioannis, and Dimitrios Tryfonidis. "Relationship between working capital management and profitability of listed companies in the Athens stock exchange." Journal of financial management and analysis 19.1 (2006).

[6]. Abuzar, M. A. "Eljelly (2004)."Liquidity–Profitability tradeoff: An empirical investigation in an emerging market"." International journal of commerce and management 14.2: 48-61.

Paper Type : Research Paper
Title : Comparison of Employee Satisfaction along Age and Gender: Study of Public and Private Sector
Country : India
Authors : Dr. Samita Samaiya

Abstract: Organizations understand that employees' job satisfaction, involvement and engagement are important to their business sustainability. Several internal and external factors can influence employees' job satisfaction and engagement, and these factors may change over the time. In the past 10 years, there has been a noticeable fluctuation in employees' overall satisfaction with their jobs. This fluctuation could be attributed to change within the workplace as well as economic and social trends. In today's uncertain economy, the best performing employers know that taking their employees' pulse and linking it in to their business goals will help organizations succeed and put them at a competitive advantage.

[1]. Spector, P. E. (2003). Industrial and organizational psychology: research and practice. (3rd Eds.). New York: John Wiley & Sons.
[2]. Kumar, P., & Thakur, K. S. (2011). Organisational behaviour: concepts and applications, text and cases. (revised Eds.). Delhi: Wisdom Publications.
[3]. Sudha, G. S. (2010). Organisational behaviour: Text, cases and problems. Jaipur: Malik & Company.
[4]. Aziz, R., Tabassum, R., & Farooq, R. A. (2014). Comparison of job satisfaction of public and private university teachers on selected variables in Khyber Pakhtunkhawa. Pinnacle Educational Research & Development, 2(3), 1-4. Retrieved on 5.04.2014 from
[5]. Devi, S., & Suneja, A. (2013). Job satisfaction among bank employees: A comparative study of public sector and private sector banks. International Journal of Research in Management, Science & Technology, 1(2), 93-101. Retrieved on 01.03.2014 from
[6]. Sehgal, S. (2012). Job satisfaction of bank employees in Shimla "A comparative study of private and public sector bank (AXIS bank & UCO bank). International Journal of Marketing, Financial Services & Management Research, 1(7), 124-146. Retrieved on 01.03.2014 from

Paper Type : Research Paper
Title : Liaison of Human Capital investment with Corporate Financial Performance: an Empirical Study on Islamic Banks in Bangladesh
Country : Bangladesh
Authors : Md. Helal Uddin

Abstract: The main purpose of the study is to explore significance relationship between investment in human resources and corporate financial performance as well as perception of employees to their Banks. The study has used primary and secondary data. The primary data have been collected through structural questionnaire which is prepared in the light of objectives. The secondary data are collected only relevant to study such as net income, number of employees working in the organizations, total investment in human resources, and per capita income etc for exploring the relationship between investment in human resources and corporate financial performance during the period of 2011- 2014.

[1]. Alshubiri, F. N. (2013),‟‟ Exploring the Relationship between Human Capital Investment and Corporate Financial Performance of Jordanian Industrial Sectors,‟‟ Economia. Seria Management Vol. 16 (2), PP: (277-285).
[2]. Bassey. B. E(2012). "Capitalize Human Resource Cost and Its Influence Corporate
[3]. Productivity: A Study of Selected Companies in Nigeria," International Journal of Financial Research, Vol. 03 (2), PP: 48-59.
[4]. Bozbura, F. (2004). " Measurement and Application of Intellectual Capital in Turkey". The Learning Organization, PP: 357-367.
[5]. Bowles, S. and Becker, G.S (1993). "Human Capital Development Theory: Implications for Education-Comparison of Influential Twenty First Century" The Quarterly Journal of Economics, Vol. 107 (4), PP: 1137-1160.

Paper Type : Research Paper
Title : Small Medium EnterprisesDevelopment Program: Case Study for Micro-SmallBusiness Lending Program in Indonesia
Country : Indonesia
Authors : Rivani

Abstract: Small Medium Enterprises (SMEs) DevelopmentPrograms is becoming one of thedevelopment priorities ofIndonesian Government.There were manySMEsdevelopmentprogramsthat have beenimplemented in Indonesia, one of themis a "Barokah" program in Bandung Indonesia, which isalendingprogramto supportSMEs.Howeverthe implementation ofthisprogramwas notoptimaldue tosomeproblems, namely: the legal basis was notappropriate, a highlevel ofnon-performing loans, and human resourceswerenotcompetent, eitherfromthe administrator side or the recipient of credit side.Thereforethis research is made toexamine the program as well as to recommend some solutions.

[1]. Mahfudz, 2006, AnalisisKinerja Dana BergulirTerhadap Usaha Mikrodan Kecil, JurnalDinamikaEkonomidanBisnis, 3(1), 61-75.
[2]. Berger, A. N., Klapper, L. F., &Udell, G. F., 2001, The Ability Of Banks To Lend To Informationally Opaque Small Businesses,Journal of Banking & Finance, 25, 2127-2167.
[3]. Turnbull, P.W., Gibbs, M.L., 1987, Marketing Bank Services to Corporate Customer: The Importance of Relationship, International Journal of Bank Marketing, 5(1), 19-26.
[4]. Haron, S., Shanmugam, B., 1994, Lending to Small Business in Malaysia, Journal of Small Business Management, 32(4), 88.
[5]. Shane, S., 2008, The Illusions of Entrepreneurship: The Costly Myth that Entrepreneurs, Investors, and Policy Makers Live by, New Haven: Yale University Press.

Paper Type : Research Paper
Title : Evaluation of Some Oil Companies in the Development of Niger Delta Region of Nigeria
Country : Nigeria
Authors : AnochieUzoma .C. Ph.D || Ude Damian Kalu || OkoloAmaka Nwakego

Abstract: The petroleum exploration, production and export of oil and gas resources by the petroleum companies has substantially transformed Niger Delta region of Nigeriafor decades. However, associated activities of petroleum exploration, development and production operations have local detrimental and significant impacts on the atmosphere, soils and sediments, surface and ground aquifer zone, marine environment and terrestrial ecosystems in the Niger Delta. However, the existing statutory laws and regulations for environmental protection appear to be grossly insufficient and some of the multinational oil companies operating in the Niger Delta region have failed to adopt sustainable practices to prevent environmental pollution. This study evaluates some oil companies in the development of Niger Delta region of Nigeria. The oil economy has hadsome beneficial effects, creating room for employment opportunities, educational and infrastructural development. Although most local activists argue that they have negative impact where oil is produced,however, the findings show that there is need for some of the oil companies in the Niger Delta region of Nigeria to step up some of their social responsibility programme.

[1]. Adati,B. Oil Exploration and Spillage in the Niger Delta of Nigeria.2012.
[2]. Aigbedion, I., Iyayi, S. E. and Agbeboh, G.U. Prospect Assessment and Risk Analysis: Example from NigerEIA 2007.
[3]. Alabi.O.F.Oil Companies and Corporate Social Responsibility inNigeria: An Empirical Assessment of Chevron‟s Community Development Projects in the Niger Delta.2012.
[4]. Apai, A. Bridging the Ethnic Gulf.Impact, April / 2002.
[5]. Awosika, L.F. Impacts of global climate change and British Journal of Arts and Social Sciences, 4 (2) (2012).
[6]. Edet, A. E., Groundwater DAMTECH Nigeria Limited, Nigeria.Delta quality assessment in parts of Eastern Niger Delta, Nigeria,Environmental Geology, 22 (1). 1993 41-46.

Paper Type : Research Paper
Title : Determinants of Consumer On-Line Buying Behavior - A Study to measure the impact of consumer demographics in online buying in Bengaluru City, India.
Country : India
Authors : P.L.Padmaja || Dr.V.Krishna Mohan

Abstract: The primary motive of this paper is to study the popularity of online retailing, and impact of demographic factors on buying decisions, also to studycustomersonline product preferences. In particular, the paper seeks to present an overall idea and growth of online retailing in India and understanding customers' attitude towards online buying and their satisfaction levels.

[1]. Neil F. Doherty, Fiona Ellis-Chadwick (2010). "Internet retailing: the past, the present and the future". International Journal of Retail & Distribution Management, Vol. 38 (11/12), 943-965.
[2]. SunitaSikri&Ms.DiptiWadhwa (2012). "Growth and challenges of retail industry in India: An analysis". Asia Pacific Journal of marketing and management review, Vol.1 (1).
[3]. Christy M. K. Cheung, Lei Zhu, Timothy Kwong, Gloria W.W. Chan, MoezLimayem (2003). Online Consumer Behavior: A Review and Agenda for Future Research". In Proceedings of the 16th Bled eCommerce Conference eTransformation Bled, Slovenia, June 9 - 11, 2003.
[4]. Jyoti Arora (2013). Prospect of E-Retailing In India. IOSR Journal of Computer Engineering, Volume 10 (3), 11-15.
[5]. Dr.GagandeepNagra, Dr.R Gopal (2013). A study of Factors Affecting on Online Shopping Behavior of Consumers. International Journal of Scientific and Research Publications, Volume 3 (6), pp.1-4.

Paper Type : Research Paper
Title : Wedding Satisfaction Modelling in Zimbabwe: Is Attending A Wedding Ceremony A Chance To See The Bride and The Bridegroom Being Disappointed?
Country : Zimbabwe
Authors : Clever Vutete || Christopher Vutete || Chikosha Felix

Abstract: Families, churches and the government are encouraging and sometimes pressurising people to hold white weddings in Zimbabwe. As a result there is an overwhelming demand for wedding services such as venues, decoration, music, photography and video filming, transport, catering and other services, especially during festive seasons. The high demand, busy schedules of wedding couples, their reserved and polite nature during the ceremony, their hurry for honey moon and adjusting to family responsibilities make them fail to effectively supervise service provision hence leading to their manipulation and dissatisfaction. Unfortunately, the guests who usually attempt to complain are 'told off' by these service providers on the basis that they were not part of the contractual agreements.

[1]. Adler, H. and Chienm, T. C., (2005), "The wedding business: a method to boost food and beverage revenues in hotels", Journal of Foodservice Business Research, Vol 7, No 1 pp 117-125.
[2]. Boden, S (2003). Consumerism, Romance and the Wedding Experience.: Palgrave Macmillan; USA
[3]. Chiappa D. G. and Fortezza F (2015), Wedding-Based Tourism Development: Insights from an Italian Context, in Antónia Correia , Juergen Gnoth , Metin Kozak , Alan Fyall (ed.) Marketing Places and Spaces (Advances in Culture, Tourism and Hospitality Research, Volume 10) Emerald Group Publishing Limited, pp.61 – 74
[4]. Choi, K. (2002), Traditional Wedding Banquet, Hai Bin Tu Shu Gong Si, Hong Kong.
[5]. Cui, Y. (2013), "The reflection of wedding culture in visual communication design", Popular Literature: Academic Edition, Vol. 8, p97
[6]. Daniels, M. and Loveless, C. (2013) Wedding Planning and Management: Consultancy for Diverse Clients, Routledge, New York, NY.

Paper Type : Research Paper
Title : Tradeoff Of Advertising And Publicity: A Case Study On Maggi In PAN India
Country : India
Authors : Shamily Jaggi || Dr. Sanjay Kumar Bahl

Abstract: Today it is the era when the people have a wide range of choice in eatables. The "Easy to cook" foods have remarkably attracted the masses. Noodles, Pasta and Macroni are the foods which are being liked by everybody irrespective to the age group. Maggi is also one among the brand catgories. Maggi is an international brand of instant noodles, instant soups, seasonongs, sauces and stocks ketchups. Julius Maggi has founded this company in 1872 in switzerland when he possessed his father's mill. Maggi was the first to bring protein-rich legume meal to the market and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen where it is still based today. In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestle company to form Nestle-Alimentana S.A.

[2]. Zain-Ul-Abideen, Salman Saleem (n.d.), "Effective advertising and its influence on consumer buying Behavior", European Journal of Business and Management, 2(3):55-56.
[3]. Jakstiene, S., D. Susniene and V. Narbutas(2008), "The Psychological Impact of Advertising on the Customer Behavior", Communications of the IBIMA, 3:50-55.
[4]. Reynolds, E. (2000), "Personlaity's Power, Marketing, Nov. 9.
[5]. Chatterjee Pritha(June, 5 2015), Explained: The Controversy surrounding Maggi noodles, The Indian Express. Retrieved from

Paper Type : Research Paper
Title : Relationship marketing in the Political Process, its impact
Country : Nigeria
Authors : Victor .O. Ogunbiyi || Kufre Daniel Inyang

Abstract: The scope of the marketing concept has been expanding rapidly. It races with the modern society and incorporating many ideas and proved itself as a dynamic research subject matter. Both relationship marketing and political marketing are of contemporary issues and comparatively new wings of the marketing domain. Like other business organizations, political parties/institutions are also using relationship marketing and trying to incorporate into the political marketing.

[1]. Abdrakhmanov, K., 2007. Kazakhstan's 'Evolving' Democracy. The Wall Street Journal 1st August.
[2]. Aronson, E., Wilson, T.D., and Akert, R.M., 1999. Social Psychology 3rd ed., Longman, NY.
[3]. Bagozzi, R.P., 1995. Reflections on Relationship Marketing in Consumer Markets. Journal of the Academy of Marketing Science 23 (4), 272-277.
[4]. Bannon, D.P., 2003. Relationship Marketing and the Political Process. Paper presented at the Political Marketing Conference. London.
[5]. Bennett, R., and Rundle-Thiele, S., 2002. A comparison of attitudinal loyalty measurement approaches. Brand Management 9 (3), 193-209.
[6]. Blind, P.K., 2007. Building Trust in Government in the Twenty-First Century: Review of Literature and Emerging Issues. Presented on 7th Global Forum on Reinventing Government Building Trust in Government, 2007, Vienna, Austria.
[7]. Butler, P., and Collins, N., 1999. A Conceptual Framework for Political Marketing in B.I. Newman (Ed) Handbook of Political Marketing, Sage, Thousand Oaks, 55-72.

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