IOSR Journal of Business and Management (IOSR-JBM)

April - 2015 Volume 17 - Issue 4

Version 1 Version 2 Version 3 Version 4 Version 5 Version 6

Paper Type : Research Paper
Title : Impact of Smartphone News Apps on Print Media – A Twin TAM Framework
Country : India
Authors : Dr. Elangovan N || Harshit Gupta

Abstract: News magazine being an important part of the print Media industry has so far been affected by World Wide Web and currently by the Smartphone Apps. They have just entered the industry with great promises and potential. Research focusing on the impact of news apps on the news magazines will provide an opportunity to understand how readers look at both technology and decide on using them. The study used a survey method by questionnaire distributed by both direct and online mode. A conceptual model with Twin TAM framework was proposed for the study as the research requires considering two technologies simultaneously. Usefulness and Ease of Use of both technologies has an influence on attitude towards News Apps and Print Media respectively. Positive attitude towards print media creates more dissonance in presence of Attitude towards News Apps. Apparently, if the attitude is positive then the dissonance will be more in case of print magazine. Also, reverse is the case of news apps. Finally, dissonance is found to reduce the intention to use News Apps. The study provides implication to print media industry based on previous cases.

Keywords - Twin TAM, News Apps, News Magazine, Dissonance, Intention.

[1] Glen, Ward Scott, "Mapping mediamorphosis: How print newspaper circulation influences features of audience participation at online news sites," School of Journalism and Mass communication, University of North Carolina, pp. 38 - 104, 2006.
[2] Seok Yoo, "News content comparisons between online and print versions on daily newspaper in the U.S.," Dept of Telecommunication, Michigan State University, pp. 1 - 69, 2003.
[3] Chris Gaylord, "The app-driven life: How smartphone apps are changing our lives," The Christian Science Monitor, pp. 1-5, 2013.
[4] Hongwei Yang, "Bon Appetit For Apps: Young Americans Consumers' Acceptance Of Mobile Applications," The Journal Of Computer Information System, p. 85, 2013.
[5] Deloitte, "Deloitte's 'Revolutions 2010' Survey," PR Newswire, pp. 1-4, 2010.
[6] Edward Lindoo, "The Future of Newspapers A study of the World Wide Web and its relationship to electronic publishing of newspapers.," School of Computer and Information Sciences Nova Southeastern University, p. 281, 1998.
[7] Mathias Hemmendinger, "Building News Communities Online: Opportunities in Digital Journalism," School of Journalism and Mass Communication, University of New Mexico, p. 123, 2011.


Paper Type : Research Paper
Title : Beta Analysis of Equity Returns:An Empirical Study About The Significance of Beta And Its Linearity.
Country : India
Authors : Pankunni.V

Abstract: This paper studies the relationship between beta and equity returns based on the closing prices of 20 stocks of different industries listed in Bombay Stock Exchange in India over aperiod of 15 years from 1999 to 2013. The study empirically examined the significance of beta and its impact on stock's returns during the period. The linearity between beta and equity returns is put to test and attempted to study whether the market price and value of stocks coincide. There is considerable difference between the expected and actual returns. Student's t stat and P values were employed to test the significance of beta. The study finds that there is significant relation between the beta and equity returns. But the relationship cannot be exactly defined as linear. The t test, P values, and R² values have rejected linearity of beta and equity returns. It is also found that high beta stocks are earning more returns than low beta stocks. Rampant mispricing- both under and overpricing- is found.

Keywords: Actual, Beta, Expected, Linearity, Mispricing, Overpricing, Returns.

[1]. Malcom Baker and Jeremy C Stein, "Market Liquidity as a Sentiment Indicator‟, Journal of Financial Markets, Elsevier, vol. 7(3), pages 271-299, June 2004. [2]. De Long, J Bradford & Andrei Shleifer & Lawrence H. Summers & Robert J. Waldmann, "Noise Trader Risk in Financial Markets," Journal of Political Economy, University of Chicago Press, vol. 98(4), pages 703-38, August 1990. [3]. Poterba, James M. & Summers, Lawrence H., "Mean Reversion in Stock Prices." Journal of Financial Economics, Vol. 22, pp. 27-59, (1988). [4]. Brennan, Michael J. and Wang, Ashley, Asset Pricing and Mispricing (January 2007). Available at SSRN: http://ssrn.com/abstract= 912814 or http://dx.doi.org/10.2139/ssrn.912814.
[5]. Chen, C. R., Lung, P. P., & Wang, F. A. (2009). Mispricing and the cross-section of stock returns. Review of Quantitative Finance and Accounting, 32(4), 317-349. [6]. Cohen, Randolph B. and Polk, Christopher and Vuolteenaho, Tuomo, Does Risk or Mispricing Explain the Cross-Section of Stock Prices (May 16, 2002). AFA 2003 Washington, DC Meetings; EFA 2002 Berlin Meetings Presented Paper; HBS Finance Working Paper No. 03-107. Available at SSRN: http://ssrn.com/abstract=301782or http://dx.doi.org/10.2139/ssrn.301782.


Paper Type : Research Paper
Title : A Competitive Analysis of Airline Industry: A Case Study on Biman Bangladesh Airlines
Country : Bangladesh
Authors : Khadiza Rahman || Sumi Azad || Sabnam Mostari

Abstract: In the last thirty years the airline industry has seen tremendous growth. At this age of globalisation, air travel and air transport is at its peak. In this dissertation the researchers focuses on Dhaka-London route of Biman Bangladesh airlines. Biman is a small airline based in Bangladesh and here in the UK it is competing with the major Airlines in the world. It does not have any resources or capabilities compared to its competitors but surprisingly it is performing very well in this route. The researchers discuss some of the theories revolving around competitive advantage in the literature review. The researcher has tried to draw a clear picture of the types of competitive advantage and how these advantages can be achieved and sustained through adopting generic strategies. A qualitative research approach was adopted to answer the research questions, and the data was collected by giving out questionnaires to Biman customers and a semi structured interview was conducted with Biman top level executives.The findings are presented in the form of graphs, charts and tables followed by an explanation and were linked to secondary data. The results were analyzed in the final chapter and the researchers made some relevant recommendations for overcoming the deficiencies identified in the study.

Keywords: Competitive Advantage, SWOT Analysis, PEST Analysis, Porter's Five Forces, Biman Bangladesh Airlines, Airline Industry.

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[2]. Dess, G.G., Lumpkin, G.T.& Eisner, A.B. (2007).Strategic Management Text And Cases, international edition. McGraw Hill. Pg. 9,10, 78,52,
[3]. Gates, C.& McDaniel, R. (1999).Contemporary Marketing Research.Fourth edition.South Western Publishing. Pg. 12
[4]. Grant, R. M. (2002).Contemporary Strategy Analysis, Concepts, Techniques, Applications.Fourth edition.Blackwell publishers. Pg. 65, 227, 240
[5]. Hilaire, A.S (2005).Research Methods In Business, Pearson Custom publishing. Pg. 310
[6]. Johns, C. (2000).Becoming a Reflective Practitioner (Oxford: Blackwell)


Paper Type : Research Paper
Title : Risk Efficiency in Indian Commercial Banks
Country : India
Authors : C. Jhansi Devi || Dr A.Naga Bhusana Reddy || Prof C .Subbaramireddy

Abstract: This study proposes data envelopment analysis models to identify and asses risk in Indian commercial banks. Risk is believed to surface due to external and internal factors, where the former cannot be controlled and the later can be controlled by the bank management. We assume that non performing assets (NPA) arise due to endogenous and exogenous risk. 63 commercial banks comprising public, private and foreign sectors exposed to common frontier production function are considered for performance evaluation. Due to exogenous risk inefficiency more inputs are lost in public sector than private and foreign sectors. More inputs are freely disposed off in private sector than public and foreign sector due to endogenous risk inefficiency. Private sector banks operate more distantly from optimal scale than the public and foreign sector banks.

Keywords: Data Envelopment Analysis, Endogenous Risk, Exogenous Risk, Technical Efficiency, Scale Efficiency, Commercial Bank.

[1]. Asish Saha and T.S. Ravisankar (2000), "Rating of Indian Commercial Banks: A DEA approach", European Journal of Operations Research 124: 187-203.
[2]. Andrew Hughes and Suthathip Yaisawarng (2004),‟Sensitivity and dimensionality tests of DEA efficiency scores‟, European Journal of Operations Research, 154: 410-422.
[3]. Bhattacharyya, A., Bhattacharyya, A., and Kumbhakar, S., 1996. Measurement of Decomposition of TFP growth in the presence of heteroskedasticity and autocorrelation: An application to Indian public sector banks. Working paper.
[4]. Banker, R.D., Charnes,A., Cooper, W.W., (1984), Some Models for estimating technical and scale inefficiencies in data envelopment analysis: Management Science 30: 1078-1092.
[5]. Battese, G.E and Coelli, T.J (1992). Frontier production functions, technical efficiency and panel data: with application to Paddy Farmers in India, Journal of Productivity Analysis 3: 153-169.
[6]. Battese, G.E and Coelli, T.J (1995). A model for technical inefficiency effects in a stochastic frontier production function for panel data, Empirical Economics 20: 325-32.


Paper Type : Research Paper
Title : Inventory Optimization: A Factor Affecting E-Procurement Performance of State Parastatals in Kenya
Country : Kenya
Authors : Enock Gideon Musau

Abstract: The objective of the study was to investigate the role of inventory optimization on e-procurement performance of state parastatals in Kenya. The study therefore adopted the Business-Business- interaction model which according to Dooley, (2007) states that, millions of organizations are moving or have already moved their main operations to the Web to take advantage of the potential of more automation, efficient business processes, and global visibility. The study used a cross-sectional survey research design. Both qualitative and quantitative research methodologies were used in the study. The study population of this study comprised of the ICT and Procurement managers at all the 190 state parastatals in Kenya comprising of a total of 380 respondents. Since the population was highly heterogeneous, a cluster sampling was used to select 380 respondents from 190 state parastatals.

[1]. Andersen, P.H. and Christensen, P.R. (2005), "Bridges over troubled water: suppliers as connective nodes in
global supply networks", Journal of Business Research, Vol. 58, pp. 1261-85.
[2]. Angeles, R. and Nath, R. (2007), "Business-to-business e-procurement: success factors and challenges to implementation", Supply Chain Management: An International Journal, Vol. 12 No. 2, pp. 104-15.
[3]. Brousseau, E. (2000), Information Technologies and Inter-firm Relationships: The Spread of Inter- organizational Telematics Systems and Its Impact on Economic Structure, International Telecommunications Society, Venice, June.
[4]. Cagliano, R., Caniato, F. and Spina, G. (2003), "E-business strategy: how companies are shaping their supply chain through the internet", International Journal of Operations & Production Management, Vol. 23 No. 10, pp. 1142-62.
[5]. Carabello, L. (2007), "E-procurement can reduce expenses", Healthcare Financial Management, Vol. 55 No. 12, pp. 82-3.


Paper Type : Research Paper
Title : Consumer Psychology, Consumer Right and Public Policy in a Nation without Standard
Country : Nigeria
Authors : OWOLABI A. B PhD

Abstract: Consumption is basic to human survival; therefore, we all are consumers. President John F. Kennedy outlined four basic consumer rights, which later became known as the Consumer Bill of Rights. Later, in 1985, the United Nations endorsed Kennedy's Consumer Bill of Rights and expanded it to cover eight consumer rights. Since then, consumer right has been entrenched in various constitutions of countries and there are several government policy statements relating to it especially in Nigeria. Dissatisfaction on the part of consumer is an everyday occurrence in Nigeria largely due to the activities of manufacturers, sales people corrupt and inefficient justice system. Consumer protection laws are designed to ensure fair competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional protection for the weak and those unable to take care of themselves. This paper examined the concept of consumer psychology, consumer right and the extent to which various public policies relating to consumer protection have been effectively implemented in Nigeria considering the scacity of justice in the face of corruption.

[1]. Chezy Ofir and John G. Lynch, Jr., (1984) Context Effect on Judgment under Uncertainty Journal of Consumer Research, 668-679.
[2]. Daniel Kahneman and Amos Tversky (1973) "On the Psychology of Prediction," Psychological Review, 237-251.
[3]. Edoreh, P (2002) Marketing in Nigeria: Principal, Concepts, and Decision. In Agbonifoh et al. (2ed) Afritowers Limited, Aba 33-35.
[4]. Griffin R.W and Ebert R.J (2002) "Business‟ 6th ed, Prentice Hall, New Jersey.


Paper Type : Research Paper
Title : Study on MMF and Inventory Index on Inventory Management Practices at a Medical College Teaching Hospital
Country : India
Authors : Dr. Arun. Mavaji. Seetharam || Dr. Somu. G1, Dr. Sudhakar. Kantipudi || Mr. Jibu. Thomas || Dr. Nagaraj || Dr. Sujith Kumar || Mr. Nagaraj

Abstract: Materials management is an important issue for healthcare systems because it influences clinical and financial outcomes. Reducing costs in hospital inventory management is always critical for administrators at health care institutions. The study attempts to assess two techniques, Monthly maintenance figures and Inventory Index which have contributed to efficient management of Inventory at a large tertiary care teaching hospital. Aim:To evaluate the best practices in material management at a general stores of a tertiary care teaching hospital.

[1]. Michael darling ,Sandy wise; Not your father's supply chain; Materials Management in Health Care magazine, vol. 19 no. 4.
[2]. Gupta S, Sunil Kant, Dave.P.K; Hospital Stores Management: An integrated approach;Jaypee bros,1st ed, 2000.
[3]. http://www.trinity.edu/eschumac/HCAD5320/Departmental%20Papers/Fall%202010/Materials%20Management%20Inst%20Mgmt.pdf (accessed on Jan, 2015)



Paper Type : Research Paper
Title : The Spending Pattern among the Youth in Lagos, Nigeria
Country : Nigeria
Authors : Folorunsho M. AJIDE

Abstract: An investigation was done to determine the spending pattern of youths in Nigeria. Three hundred and forty (340) questionnaires were distributed to the youth in Lagos state, Nigeria within the age of 15 to 30 years, but two hundred and ninety (290) was reported after screening. Data obtained were analyzed with the use of T-Test, Correlation analysis, Analysis of Variance (ANOVA) and Descriptive statistics such as percentage and graphs. It was discovered that the variables which best represent the spending patterns of youth in Nigeria were shopping, transportation, movies, mobile phone expenses and fast food among others. The analysis showed that there were significant differences in the spending pattern among male and female youths. And, the major source of their income was pocket money got from relatives and family. It was also reported that a significant positive relationship existed between pocket money and spending pattern. There was no significant difference in saving among male and female youth. It was therefore concluded that the youth spend most of their income towards fast food, shopping, movies and transportation in Nigeria.

Keywords: Youth, spending pattern, unemployment, income source

[1]. Atri, R. (2012). Spending & saving habits of youth in the city of Indore‖, Bauddhik, The Journal of Management, 3(2), 8–15.
[2]. Arosanyin , G. T. Olowosulu, A.T., Oyeyemi, G.M. & Mobolaji, H. I.(2012). An evaluation of savings culture among commercial motorcyclists in Nigeria: A case study. Being the series paper on informal transport ,ABU, Zaria, Nigeria,15,(2), 229-249.
[3]. Birari,A. & Umesh Pati,U.(2014). Spending & saving habits of youth in the city of Aurangabad. The SIJ Transactions on Industrial, Financial & Business Management (IFBM), 2( 3),158-165.
[4]. Binkley, J. K. (2005). The effect of demographic, economic, and nutrition factors on the frequency of food away from home. Paper presented at the American Agricultural Economics Association Annual Meeting, Rhode Island
[5]. Cirera, X., & Masset, E. (2010). Income distribution trends and future food demand. Phil. Trans. R. Soc. B(365), 2821-2834.
[6]. Deshpande, R. & Zimmerman, J.M. (2010). Savings accounts for young people in developing countries: Trends in practice.Retreived 5/11/2013 from v:http://www.themastercardfoundation. org/pdfs/YouthSavingsMay2010Web.pdf .


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