Abstract: This study examined social media advertising as a professional communication channel for legal service providers in Nairobi County, Kenya. The research was motivated by the growing adoption of digital communication platforms alongside the regulatory and professional constraints governing advertising within the legal profession. The study sought to determine the factors influencing the adoption of social media advertising, how law firms utilize it within the existing regulatory framework, and its perceived impact of social media advertising......
Keywords: social media advertising, legal services, professional communication, legal profession, regulated professions, social media adoption, digital communication
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