Abstract: The dietary choices of school children now show strong influence from junk food advertisements which determine their food preferences and requests and their actual food intake through television and online platforms and video games and social media sites. The current evidence base shows that exposure to unhealthy food marketing is associated with stronger preferences for high-fat, high-sugar, and high-salt products, greater short-term energy intake, and a measurable contribution to childhood obesity, especially among children aged 3–12 years. The.....
Key Word: Junk Food Advertising, Childhood Obesity, Eating Behaviour, Marketing Exposure, Public Health Policy.
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