IOSR-JBM   International Conference on Innovative Management Strategies

Abstract: The research study aims to give the information about the consumers' attitudes on purchasingintention of eco-friendly products .It is the global concern for preservation of polluting and degradation of environment. Many researchers' studies have done on ecological marketing and interest on purchasing of eco-friendly products by the consumers. Ecological marketing has been emerged due to the effect of changes in environment, and then concept of ecological marketing has been explained.
Main objective of this study was looked into and explore the influencing of traditionalmarketing-mix elements. The purpose of the study was to know the information from consumers' pointof side. A questionnaire provided to obtain the views of consumers, how they are influenced by the marketing-mix elements (4P's) ie., Price, product, packing, promotion, satisfaction and Word Of Mouth(WOM) concerning ecological attitudes and purchase intention of eco-friendly products.
In this sections analysis conducted through questionnaire results conducted on consumers inMadanapalli and Proddatur, and results have been evaluated statistically. According to the results from analysis, environmental awareness, ecological product features, ecological product promotion activities and green price affect on ecofriendly products has been mentioned. Demographic characteristics havemoderate affect on model.
Keywords: Ecological Marketing, Environmental Awareness, eco-friendly packing, ,ecologicalPrice, Green Purchasing behaviour.

----------------------------------------------------------------------------------------------------------------------------------------------------

Abstract: The greenmovements have gainedamassive popularity globally. Companies urgently need to redefine their methodology of work that does benefit the organization and environment. Marketing is an important sector that should deal with this. As more companies are working to wards sustainability, marketers must frameout way show to differentiate their products from green brands and what sorts of pros and consarerelated to it. Sustainable marketing lets you to check the vendor and the consumerselectionandhavealooktowhichareadotheconsumershave a bend on. Surprisingly itwas found that consumers chose green products. The power of the educated customers as well as the organizations which mobilize these customers are expanding and evolving taking in account of both the environmental as well as the social factors of the product, whatever may be the drivers. Green Market opportunities benefitthe development as well as conservation, but one hasto appreciate that "green" hasa diverse andwide set of practices but most customers and companies still poorly appreciate bio diversity conservation. Altering the language in away such that we use the wild life conservation which leads to buyer's appreciation and their interest in biodiversity conservation increases ultimately.
Keywords: Sustainability, energy saving rating, green products, content marketing

[1]HemanthaY,"Green Marketing– An Exploratory Research on Consumersin Bangalore city",COMMERCE & MANAGEMENT (ISSN:22771166) VolumeNo.1, IssueNo.9
[2]DR. P. Gurusamy, J. Princy, D.Senthilnathan,"Green Marketing – An Over View "INDIANJOURNALOFAPPLIED RESEARCH
[3]Jacob Cherian, Jolly Jacob, "Green Marketing: A Study of Consumers' AttitudetowardsEnvironmentFriendlyProducts",AsianSocialScience;Vol. 8, No. 12.
[4]Branislav Radnovic, Milena Ilic, Magistra, ZoranD. Zivkovic, "Green Marketing And Sustainable Development – Experiences From Republic Of Serbia"
[5] http://www.marketingforgreenland.co.uk/uncategorized/the-4-main-ps-of-the-green-marketing-mix/

Abstract: Once Management Guru Tom Peter joked- If you want to insult an HR manager, ask him whether HR stands for Human Resource or Human Remains in an organization. Tom Peter might have commented in a lighter vein, but this is the hardcore reality in most of the corporate houses where HR is not performing strategic role and its roles are simply confined to that of a file clerk. Manpower acquisition and retention become the perpetual issue on work place which ultimately put pressure on the available human capital. The business market plays its role impacting the business from the perspective of cost and time. The poor management strategies have their negative consequence on the business stakeholders. Here lies the importance of optimizing the utilization of available talents in the organization. This paper while exploring into the insight of such problem, aggregates the findings of some of the research articles as regard to how the business enterprise can manage the scarce talent resources in the business market characterized by volatility and uncertainties.
Key Words: Talent Management, VUCA, Interaction Jobs, Employee Engagement and Virtual Organization

[1] Babich. E, The Business Journal, Apr 5, 2013 EDT Updated: Aug 29, 2013EDT, adapted from: http://www.bizjournals.com/bizjournals/how-to/human-resources/2013/04/how-to-inspire-your-employees-to-make.html?page=all
[2] Business Standard, "Managing Scarce Talent‟ Strategist Column, dated Dec 17, 2012. http://www.business-standard.com/article/specials/managing-scarce-talent-112121700167_1.html
[3] Dale Carnage Training Center, "what Drives Employee Engagement and why it matters‟ White Paper. http://www.dalecarnegie.com/assets/1/7/driveengagement_101612_wp.pdf
[4] Fleming, J. H., &Asplund, J. (2007). Human sigma. New York: Gallup Press.
[5] Gallup Employee Engagement survey- 2010, www. Gallup.com
[6] Harter, J. K., Schmidt, F. L., & Hayes, T. L. (2002). Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis. Journal of Applied Psychology, 87, 268-279.
[7] McKinsay Quarterly, 2012, as quoted in Business Standard, Managing Scarce Talent, Strategist Column, dated Dec 17, 2012.
[8] Saks (2005 & 2006), Definitional Construct of Employee Engagement, as quoted in Shuck M.B & Kelly, "A Historical Perspective of Employee Engagement: An Emerging Definition‟ , http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1159&context=sferc
[9] Toffler. A. (1980). "Third Wav‟, Bantam Books, USA

Abstract: Human resource is an important corporate asset and the overall Performance of company depends on the way it is put to use. In order to realize company objectives, it is essential to recruit people with requisite skills, qualification and experience. While doing so we need to keep Present and future requirements of company in mind.
The aim of selection is to find a person who accepts the position and who gives satisfactory service and performance in the long term. The system approach starts from the position of well defined job and clearly analyzes person's specifications.
Selection is not just a question of interviewing, although it is most popular device in use. Selection is very much a process of de-selecting, which is gradually eliminating candidates until finally one is left on the list for a vacancy. Some methods are more reliable than other but, to large extent. Selection is about trying to minimize risk and maximizing certainty of making of the right decision.
The current paper aims to study the recruitment and selection process at Invest leaf Management Solutions. It also attempt to know about different strategies those are implementing in recruitment process. The study also aims to know how the company attracts with multi-dimensional and experiences that suit the present and future organizational strategies.

[1] C.B Mamoria and S.V. Gankar- "Personal Management" - Himalaya Publication, 2012.
[2] K. Aswahthappa – "Human Resource Management" 5th Edition- 2012
[3] Bhattacharya, D.K, "Human Resources Planning" 3rd Edition.
[4] Dr. P. Subbarao, "Human Resource Management" Himalaya Publishing House, 2012.
Web sites:
[5] www.ace-online.co.in
[6] www.citehr.com
[7] www.managementstudyguide.com
[8] www.businessmanagement.com

Abstract: Consumers usually develop a brand belief for each brand according to the attributes of its products. Such brand belief will later become a brand image. This research is an attempt to assess the brand image, to measure the satisfaction towards the various features of leading Telugu dailies (Eenadu&Sakshi) and finally to suggest specific measures of leading Telugu dailies for improvement in brand image. For the purpose the major cities of three regions (Telangana, Andhra and Rayalaseema) are selected viz., Hyderabad, Vijayawada and Kadapa, using judgement sampling method. 50 customers from each region are selected to administer the questionnaire using a convenience samling method, a total of 150 Telugu daily readers are selected. As a result,Eenadu's brand image on paper quality and Readability of the daily are proved good while the price and reaching time as poor. In case of Sakshi's image on paper quality, Price and Coverage of the daily proved good while the reflection of truth and reaching time as poor. When satisfaction of the readers is considered, Eenadu readers are highly satisfied with the Printing and the Quality of the daily.Most of the Sakshi customers are highly satisfied with the Quality followed by Printing, Price and information. The results imply that marketing manager should focus on the brand image to win the customer satisfaction in order to make the customer loyal about their product and service.
Keywords: brand image, satisfaction, eenadu, sakshi, loyalt

[1] Recent trends of print media in development communication by Dhanshri M. Patil, published by Global Media Journal – Indian Edition/ISSN 2249-5835, Winter Issue / December 2011, Vol. 2/No.2
[2] NAATI PATRIKALA METI VILUVALU by PothuriVenkateswara Rao, published by Rachana Journalism College, Kesava Memorial Educational Campus, Narayanguda, Hyderabad-500029
[3] http://www.teluguwebsite.com/telugu_vaarthaapatrikalu.html
[4] en.wikipedia.org/wiki/Eenadu
[5] Newspaper Marketing In India: A Focus On Languages Press by N V R Jyoti Kumar,2005-06-30,Anmol Publisher.
[6] www.telugupedia.com/wiki/index.php?title=Saakshi_Telugu_Newspaper
[7] http://ipr.ap.nic.in/New_Links/Circulation%20of%20Big%20Newspapers.htm
[8] Jean Neol and Kapferer, strategic brand management, Published by Kogan Page in 2004.
[9] www.managementstudyguide.com/brand-image.htm
[10] K. L. Keller: Strategic brand management, 2nd edition, Prentice Hall, Upper Saddle River, NJ, 2003

Abstract: The business world is purely reliant on livelihoods of people which are an important part of the society. The marketing concept emphasis on identifying the needs, wants , interest of target markets and to deliver the desired satisfaction more effectively and efficiently with high innovation than competitors in a way to enhances consumer's and society's wellbeing which is becoming a great challenge in present scenario as customers are keeping an eye on ethics. Human values and ethics should be given major priority at the time of decision making. Marketing managers should ensure that all the decisions in promotion mix i.e. 4P's follows ethical principles and should be responsible for consequences all activities.

[1] Heather Walsh, Timothy Dowding International journal of business Insight and transformation, Volume 4/ Sp Issue 3 / January 2012.
[2] Ameer, Irfan , Ethical marketing Decisions, International Journal of research studies in management,2013 April, volume 2.
[3] Daniel Albuquerque, Business Ethics Principles and Practice, Oxford Higher Education Laura p Hartman, Abha Chatterjee, Perspectives in Business Ethics, McGraw Hill publications, 3Rd Edition A.C.Fernando,Business Ethics –an Indian perspective, Pearson publications.
[4] Philip Kotler, Kevin Lane keller, koshy, Marketing Management, Pearson Publications, 13th edition.
[5] www.marketingpower.com
[6] www.wikipeida.org
[7] http://EzineArticles.com/8268671
[8] http://academic.brooklyn.cuny.edu/economic/friedman/mmethics.htm
[9] http://www-rohan.sdsu.edu/~renglish/370/notes/chapt04/
[10] http://www.humanistsofutah.org/2005/Essay2ndPlace_Apr-05.html

Abstract: The focus of this paper concerns a study of the quality of work life for the employees of Air India Ltd., The aim of the paper is to determine whether and how the quality of work life affects the satisfaction level of employees of Air India Ltd., employees and the implications of these findings suggest that quality of work life in Air India Ltd., can be enhanced by these factors as "Adequate Fair Compensation", "Safe & healthy working conditions", "Opportunities to use & develop human capacity", "Opportunity for career growth", "relief and stress", involvement of decision making g process" "Constitutionalism in work organization", "skill and ability" and " job security".
Key words; quality of work life, employee, compensation, career, decision makin

[1] Anonymous (2005). Quality of Work Life Task Force looks to integrate home and work.
[2] Vanderbilt University Medical Center, House Organ. Available from http://www.Quality20%of/20%work/20% life.htm.
[3] Buchanan, D. A., &Boddy, D. (1982), Advanced technology and the quality of Work Life" Journal of Occupational Psychology, Vol.55, 1-11.
[4] Chander, Subash and Singh, parampal (1983), Quality of work life in a University: An Empirical Investigation, Management and Labour Studies, Vol.18, No.2, pp. 97-101
[5] Delamotte, Y. and Walker, K. F., (1974) "Humanisation of Work and the Quality of Working Life Trends and Issues", International Institute for Labour Studies Bulletin, Vol. 11, pp. 3-14
[6] Gardon, Herman (1984), Making sense of Quality of work life programmes, Busines Horizons.
[7] Glasier, E (1976), State of the Art, Questions about Quality of Work Life, Personnel.

Abstract: In order to be a market leader in today's competitive and global market, it is important for any business to compile marketing research to choose marketing techniques to promote their business.
Sport marketing is one of the concepts of marketing and special technique which includes promotion of the products and services through sports and events .Marketing includes 4p's product, price, place, promotion. Whereas, sports marketing includes 4p's namely Planning, Packaging, Positioning and Perception.

[1] Sports marketing Author: K. Damon Aiken, Richard M. Campbell, Eric C Koch.
[2] www.wikipedia.com
[3] www.adweek.com/sa-section/sports-marketing-2013

Abstract: ―Progress are the synonyms that are experienced through efforts and endeavor of the employees in any organization and this is possible with dynamic involvement of theirs at the work place. Generally employee participation is conceived to facilitate implementation of organizational change. Active involvement benefits not just organization but individual employee too. Employee participation is positively associated with employee work attitudes and well being at any point of time. This paper provides further evidence for the importance of participation in diverse processes of organizational change. It gives interesting insights in to the actual functioning between the employer and the employee. As there is a need to understand and explore the definition of the term workplace democracy, the participation and involvement of employee has to be doubled. In doing so, the findings illustrate the focus to be given to the practices which are likely to be more or less embedded in different workplaces. There are forms of employee participation which are supported by specific characteristics. Organizational democracy is an essential tool that enriches a provisional and democratic behavior of employees and to solve opening and integration problems effectively. The significance of culture in the organization is further understood and illustrated as the process of functioning at different levels and in different scenarios. Culture is technically defined as the way we do things around here. Evidently they keep changing procedures and functioning of life. Because organization in itself is individuals and individuals are interlinked with personal and professional lives. Hence the sum of individual knowledge, attitudes and behavior that constitute an organizations culture. Thus, this paper will provide an opportunity to look in to the deeper sections of thought of employees in organizations with the need to be attentive for strong culture that pays a good deal of employability
Keywords:- Employee participation-involvement-attitude-functioning-culture- growth Growth, Development,

[1] Antoni,conny H. Participation and organization psychology
[2] SZbo, Erna. Participative Management and culture
[3] www. Hampp. E- journals. Employee participation and organizational culture
[4] www.stb07.com/Process-Risk-Reliabilty-Book-Chapter-2. Culture and employee involvement
[5] Books. Google.co.in. Organizational culture.

Abstract: India is one of the finest destinations for global retailers with more than 12 million retail units in the country. Though the Indian retail market is commanded by unorganized traders, its vast potentiality attracts organized national and international retail bigwigs in a huge way. Organized retail in India is set to grow from the present 8% of the total Indian retail to 20 % by 2020. With the growth of organized retail India, store brands are also expected to grow as observed in the other developed markets internationally. The growth potentiality of store brands in India throws brilliant opportunities to retailers to find out the consumers' motivations towards choosing store brands. This piece of work presents the consumer orientation towards store brands of the select retail store. The objective of the work is to figure out the odds of a retailer to prosper when they launch store brands. The study investigates if brand-loyalty plays any role in making purchase decision and to discover how ready are consumes to embrace new brands. A survey was carried out on a sample size of 150 (75 from Food and Grocery and 75 from Fashion and Apparel product categories) to gather the opinion of the customers from Nellore, Andhra Pradesh, India with the help of a structured and undisguised questionnaire. Appropriate statistical tools were used to examine the data. The study found that a large amount of the young consumers are upbeat about the store brands in Fashion and Apparel segment. Most of the respondents opined that quality, reliability and brand image are the overriding aspects that differentiate store brands from name brands.
Key Words: Store brands, fashion & apparel, food & grocery, brand image, brand loyalty.

[1] Baltas, G., & Doyle, P. (1998). An empirical analysis of private brand demand recognizing heterogeneous preferences and choice dynamics. The Journal of the Operational Research Society, 49(8), 790-798
[2] Batra, R., &Sinha, I., (2000). Consumer level factors moderating the success of private label brands across product categories, Journal of Retailing, 76(2), 175-191
[3] Collins A, Burt S (2003). Market Santions, Monitoring and vertical coordination with retailer manufacturer relationships: the case of retail brand suppliers, Eur. J. Mark. 37 (5/6): 668-689.
[4] Hoch, Stephen J. and Shumeet Banerji (1993). "When Do Private Labels Succeed?" Sloan Management Review, 34(4), Summer, pp. 57-67.
[5] Kothari C R, Research Methodology, New Delhi; New Age International Publication, 2009.
[6] Labeaga J, Lado N, Martos M (2007) Behavioral loyalty toward store brands, J. Retailing Consumer Serv. 1 (1): 1-10.
[7] Sandeep Kumar Machavolu, Shoppers Perception towards Store Brands of Reliance Retail. International Journal of Research in Commerce and Management, 62-65
[8] Stern, L. (1966). The new world of private brands. California Management Review, 8(3), 43-50.
[9] Vedamani, Gibson G , Retail Management, New Delhi; Jaico, 2010
[10] http://www.rncos.com/Report/IM112.htm

Abstract: It would be relatively easy to run a business if nothing ever changed. Many of the problems experienced by businesses arise because of changes in the environment or changes in the operations. Everything in our world -- from marketing to technology to distribution to capital markets -- is changing faster than ever (and not always in the same direction).Our world is continually evolving and long-standing methodologies and techniques don't necessarily provide the benefit that they once did. Yet most companies are clueless about what's causing the change, how it might affect them, and, most important, what to do about it.

Abstract: Spirituality is not a mere theory, it is a way of living life. Realizing thyself and one‟s surroundings, by way of living a systematic life is called spirituality.
Spirituality develops in oneself the ethical principles that promote personal growth as well as organization growth, which inturn leads to an improvement in the understanding capacity among the employees. This becomes the essential need to lead a spiritual life in working place.
India, our motherland, is a country which embeds the principles of Dharma, Karma, Kartavya, Kala and yoga based on Upanishads in its daily living.Known by several names Jambudwepa,Bharatavarsha and Bharatakhanda,where else can one find the great culture which prays for the peace of earth,water,space,fire and the entire mankind on the earth.People here enjoy the fruits of seasonal blissful rains,suitable climatic conditions which fetch ample food to its people who reciprocate this by following the rules of land. "SanatanaSampradaya‟ with lot of self respect and discipline in their livelihood.

----------------------------------------------------------------------------------------------------------------------------------------------------------

Abstract: Growing organisations big or small face the challenge of managing change which is the single most important issue today. As the environment also is complex and dynamic, it places greater demand on the organisations to be change ready. How does change take place in organisations? By chance? or with systematic planning and implementation? We require to study the pattern of change taking place in the organisation and how do successful organisations bring about change? Indian organisations after liberalisation, privatisation and globalisation since 1991 have competed with world class organisations and many have sustained and could cope up with the changes. Can other Indian companies achieve similar success? This requires change – change in the way we think about the organizations, products and people. The intriguing question is why have some organizations succeeded while others have failed? Organizations that have learnt how to manage change effectively have succeeded while those that haven't have become victims of change. How can change be effectively managed? This, given the knowledge base available is a difficult question to answer. The traditional management tools and techniques were developed for static, not a dynamic world.

----------------------------------------------------------------------------------------------------------------------------------------------------------

Abstract: In the contemporary value based society ethics plays an important role in all spheres of life. Corporate houses are no exceptions to it. The ethical scandals in business raised questions about the role of leadership and ethical conducts and shaken the public confidence on business organizations. At this juncture, the concept of ethical leadership is getting popularity and prominence. Leaders, if ethical brings tremendous business impacts .In contrast, if the ethical ways of leading is not practiced it spoils the whole image of the business. That's why Ethical Leadership should be a concern for today's organizations not only for better organizational performance but also to sustain competitive advantage. The concept of ethical leadership is not confined only to philosophical literature rather in today's business environment it is imperative and a weapon to reach the pinnacle of success. This paper is an attempt to give a comprehensive review of the concept of ethical leadership, the issues, challenges and concerns in ethical leadership along with a model of successful ethical leadership and business performance. The review of literature indicates that ethical leadership remains largely unexplored, offering researchers' opportunities for new discoveries and leaders opportunities to improve their effectiveness.
Keywords:- Ethical leadership, Value based leadership, Leadership effectivene

[1]. Bandura, A. (1977). Social learning theory. Englewood CliVs, NJ: Prentice–Hall.
[2]. Bandura, A. (1986). Social foundations of thought and action. Englewood Cliffs, NJ: Prentice–Hall.
[3]. Bass, B. M., & Avolio, B. J. (2000). Multifactor Leadership Questionnaire. Redwood City, CA: Mindgarden.
[4]. Brown, M. E., Treviño, L. K., & Harrison, D. (2005). Ethical leadership: A social learning perspective for construct development and testing. Organizational Behavior and Human Decision Processes, 97, 117−134.
[5]. Darcy, K. T. (2010). Ethical Leadership: The past, present and future. International Journal of Disclosure & Governance, 7(3), 198-212.
[6]. Den Hartog, D. N., House, R. J., Hanges, P. J., Ruiz-Quintanilla, S. A., Dorfman, P. W., et al. (1999). Culturally specific and cross-culturally generalizable implicit leadership theories: Are attributes of charismatic/transformational leadership universally endorsed? The Leadership Quarterly, 10, 219−256.
[7]. Dirks, K. T., & Ferrin, D. L. (2002). Trust in leadership: Meta-Analytic findings and implications for research and practice. Journal of Applied Psychology, 87, 611−628.
[8]. Frank, D. G. (2002). Meeting the ethical challenges of leadership. Journal of Academic Librarianship, 28(1/2), 81.
[9]. Greenleaf, R. K. (1977/2002). Essentials of servant leadership. In L. C. Spears & M. Lawrence, M. (Eds). Focus on leadership: Servant-leadership for the 21st century (3rd ed.) (pp. 19-25). Hoboken, NJ: Wiley.
[10]. King, M. (2008). Practical reasoning and ethical decision. Ethics, 118(4), 717-721.