Abstract: The development of digital technology and mobile-based banking services has encouraged changes in people’s behavior in conducting financial transactions. Mobile banking has become one of the most widely used digital services because it offers convenience, speed, security, and flexibility in carrying out banking activities. Livin’ by Mandiri, a mobile banking application owned by PT Bank Mandiri (Persero) Tbk, is one form of digital transformation in the banking sector that continues to evolve to meet the transaction needs of modern society. This study aims to analyze the influence of e-service quality and e-trust on e-satisfaction and their impact on e-loyalty among users of the Livin....
Keywords: e-service quality, e-trust, e-satisfaction, e-loyalty, mobile banking, Livin’ by Mandiri, security, reliability, convenience, responsiveness
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