IOSR-JBM   Volume-28 ~ Issue-2 ~ February 2026

Abstract: Recruitment practices in India have experienced substantial changes in the last decade, influenced by technological progress, demographic transitions, changing job seeker expectations, market competition, and the increasing demand for skilled talent in a swiftly digitalizing economy. The shift towards digital recruitment, AI-driven screening systems, social media hiring, and data-centric talent analytics has transformed how organizations......

Keywords: Recruitment trends, talent acquisition, digital recruitment, artificial intelligence in hiring, employer branding, skill shortages, Indian labor market, virtual recruitment, gig workforce, HR analytics, and workforce diversity.

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[2]. Arthur, D. (2019). Recruiting, Interviewing, Selecting & Orienting New Employees (6th Ed.). AMACOM.
[3]. Ballantyne, I. (2017). Recruiting And Selecting Staff In Organizations. In I. Beardwell & T. Thompson (Eds.), Human Resource Management: A Contemporary Approach (Pp. 125–156). Pearson.
[4]. Bhattacharya, M. (2021). Employer Branding And Talent Attraction In India’s Knowledge Sector. Indian Journal Of Industrial Relations, 56(4), 689–705.
[5]. Bryson, A., & Freeman, R. B. (2018). The Future Of Work And Labor Policies. Journal Of Labor Economics, 36(1), S17–S48.

Abstract: This study analysed the complexities of managerial decision-making in establishing new bank branches at Zambia National Commercial Bank (Zanaco) PLC, Zambia’s largest commercial bank. Although Zanaco has a comprehensive network of 63 branches and continues to expand access to its services both in urban and rural regions, the decision-making of new branch establishment is understudied. The research investigated the critical factors driving......

Keywords: Bank Branch Expansion; Managerial Decision-Making; Zanaco Bank PLC; Market Demand; Risk Management; Operational Challenges; Regulatory Compliance; Financial Inclusion; Location Strategy

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