IOSR-JBM   Volume-28 ~ Issue-10 ~ Oct. 2026

Abstract: Artificial intelligence (AI) chatbots are now central to online retail, yet little is known about how their specific design attributes enable customer value co-creation (VCC), or whether these links hold across cultures. Drawing on service-dominant (S-D) logic, cross-cultural consumer research, and the DART (dialogue, access, risk assessment, transparency) model, this study develops and tests a framework that links five chatbot design attributes to the four DART dimensions and, in turn, to customer outcomes. Survey data from 562 online shoppers in Morocco with....

Keywords: artificial intelligence; AI chatbots; value co-creation; cross-cultural consumer behavior; emerging markets; Morocco

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Abstract: Background: The United States dental market is undergoing a simultaneous structural and technological transition. Ownership is shifting from solo practice toward group, Dental Service Organization (DSO) and private-equity-backed models, artificial intelligence (AI) is entering clinical and administrative workflows, and federally designated dental shortage areas continue to expand. How entrepreneurial dental organizations can align these....

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Abstract: Resumo Background: As transformações provocadas pela expansão do comércio eletrônico têm alterado os hábitos de consumo e ampliado a concorrência enfrentada pelo comércio físico. Nesse contexto, compreender as preferências dos consumidores e os fatores que orientam suas decisões entre canais físicos e digitais torna-se relevante para o fortalecimento do comércio local e da economia regional. Este estudo teve como objetivo analisar os hábitos...

Key Word: Comportamento do consumidor; Comércio local; Comércio eletrônico; Canais de venda; Economia regional.

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Abstract: The focus on workplace inclusion is gaining significance as a research focus in the field of organizational behavior because of the growing diversity of the workforce and the importance of providing supportive work environments. Workplace inclusiveness assumes more significance in the case of India since according to the Global Diversity....

Keywords: Perceived Inclusion; Organizational Citizenship Behaviour; Employee Engagement; Affective Commitment; Workplace Inclusion; Social Exchange Theory; Optimal Distinctiveness Theory.

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