IOSR-JBM   Volume-27 ~ Issue-6 ~ June 2025

Abstract: The digital transformation process has radically changed how organizations operate and compete. Technology is no longer just a supporting tool but has become a strategic driver that directly influences productivity, innovation, and decision-making capabilities. This article aims to analyze the role of modern information systems and digital technologies in optimizing organizational performance, particularly in contexts of volatility and complexity. Based on a synthesis of international theoretical frameworks and practical research, the paper identifies three main contributions of......

KeyWord: Digital transformation, information systems, organizational performance, digital strategy, technology adoption

[1]. Abdullah, M., Sulaiman, H., & Rahim, N. F. A. (2024). Service quality and information system success in public organizations. Information Systems Management, 41(2), 120–139. https://doi.org/10.1080/10580530.2023.2255555
[2]. Binns, R., Veale, M., Van Kleek, M., & Shadbolt, N. (2017). Fairer machine learning in the real world: Mitigating discrimination without collecting sensitive data. Big Data & Society. https://doi.org/10.1177/2053951717743530
[3]. Binns, R., Veale, M., Van Kleek, M., & Shadbolt, N. (2018). ‘It's reducing a human being to a percentage’: Perceptions of justice in algorithmic decisions. Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems, 1–14. https://doi.org/10.1145/3173574.3173951
[4]. Bravo, A., Won, D., & Hwang, H. (2015). Performance and technology: The influential role of tools in job performance models. Performance Improvement Quarterly, 28(4), 41–58. https://doi.org/10.1002/piq.21198
[5]. Brynjolfsson, E., & Hitt, L. (2000). Computing productivity: Are computers pulling their weight? Journal of Economic Perspectives, 14(4), 23–48. https://doi.org/10.1257/jep.14.4.23

Abstract: This study investigates generational differences in sustainable food consumption between Generation X (1965–1980) and Generation Y (1981–1996). Present environmental worsening conditions and biodiversity loss have made it essential to practice sustainable eating habits. Research employs quantitative cross-sectional evaluation by distributing surveys online to obtain data about food-related activities together with their causes and origins. The research utilized the combination of Onset Anova analysis with Pearson correlation to evaluate collected data. Data reveals that generations.....

Key Word: sustainable food habits, Generation X, Generation Y, generational comparison, environmental behavior, ethical consumption, dietary practices

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[2]. Aschemann-Witzel, J., & Zielke, S. (2017). Can’t buy me green? A review of consumer perceptions of and behavior toward the price of organic food. Journal of Consumer Affairs, 51(1), 211–251. https://doi.org/10.1111/joca.12092
[3]. Dean, M., Raats, M. M., & Shepherd, R. (2012). The role of self-identity, past behavior, and their interaction in predicting intention to purchase fresh and processed organic food. Journal of Applied Social Psychology, 42(3), 669–688. https://doi.org/10.1111/j.1559-1816.2011.00796.x
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