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| Paper Type | : | Research Paper |
| Title | : | An Insight into Usage of Shopping Apps Among Youth |
| Country | : | India |
| Authors | : | Prof. Priyanka Patel || Dr. Bijal Zaveri |
| : | 10.9790/487X-2005010105 ![]() |
Abstract: With the exponential growth of technology, a variety of Smartphone apps have penetrated in our lives. Smartphone apps enable consumers to use their Smartphone to look out of all the daily activities which also includes shopping. The objective of the paper is to study the usage, motivating and hindering aspects of shopping apps amongst youth. For achieving the objectives of the study, survey was conducted using a structured questionnaire. A sample size of 125 respondents, who have used shopping apps for purchasing online was taken for the purpose of the study. The paper concludes that there is no association between gender and usage frequency for the shopping apps among the youth..............
Keywords: Smartphone Apps, Shopping apps, Ease of Use, Discounts and Offers, Apps installed[1]. Alnawas I.,AburubF. (2016); The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions; Journal of Retailing and Consumer Services; Issue 31
[2]. H.-W. Kim, H.-R. Lee. (2016). Investigating Decision Factors in Mobile Application Purchase: A Mixed Methods Approach. Information and Management. Elsevier.
[3]. Jang, Y.D. (2015). Effects of Mobile Shopping Characteristics on Purchase Intention in a Smart Media Environment. Journal of Marketing Thought. 60-72.
[4]. McCormick H.; LivettC. (2012); Analysing the influence of the presentation of fashion garments on young consumers' online Behavior; Journal of Fashion Marketing and Management; Vol. 16, No. 1
[5]. Patel P., Zaveri B., (2016); The Emergence of Smartphone Apps as tool to transform Consumer Behavior in India; Research Trends in Marketing Management and General Management, Excel India Publishers. 82-87
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Abstract: The core banking services provided by a group of networked bank branches, where customers may access their bank account and perform basic transactions from any of the member branch offices. Internet banking is a technology driven services offered by the banks. Here the customers can obtain their account details through internet. To access the details, the customer is provided with a user ID & password. In the present study three public sector banks and three private banks have been selected. The satisfaction levels of customers are compared with public sector banks and private sector banks.
Key Words: Internet banking, Public Sector Banks, Private Sector Banks.
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[2]. Elizabeth Daniel, "Provision of Electronic Banking in the UK and the Republic of Ireland", International Journal of Bank Marketing, 17,2,(1999): 72-83.
[3]. Milimd Sathye. "Adoption of Internet Banking by Australian Consumers: An Empirical Investigation", International Journal of Bank Marketing, 7, 7,(1999): 324-334.
[4]. Drigă, Imola, Dorina Niţă, and Codruţa Dura. 2009. Aspects Regarding Internet Banking Services in Romania. Annals of the University of Petroşani, Economics, 9(3): 239-248.
[5]. Isaeva, Nataliya. 2012. Development of the Ukrainian Market of Financial Services on the Basis of Electronic Technologies. Business Inform, 7: 124-126.
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| Paper Type | : | Research Paper |
| Title | : | Relationship between Work-Life Balance and Job Performance of Employees |
| Country | : | Sri Lanka |
| Authors | : | Thevanes, N || Mangaleswaran.T |
| : | 10.9790/487X-2005011116 ![]() |
Abstract: Work-life balance is an emerging contemporary issue that everyone is struggling to achieve between the work sphere and the family sphere. Despite its importance, banks employ several work-life balance promoting practices to enhance the employee job performance as well as organizational performance. However, there are lacunas in empirical studies undertaken in Sri Lankan context regarding the relationship between work-life balance and job performance. This study was conducted in order to fulfil these empirical knowledge gaps. Hence, the objective of this study is to test the relationship between work-life balance and job performance. In order to achieve the objectives, primary data were collected from 166 employees of selected private banks in Batticaloa region of Sri Lanka and the structured questionnaire was administered..........
Keywords: Employee, Job performance, Work-life balance, Relationship.
[1]. Akuratiyagamage, VM, & Opatha, HHDNP 2012, "Grievances of middle managers: an empirical investigation into perceptions of commercial bank branch managers in Sri Lanka‟, Journal of Management Research, vol.2, no.2, pp. 92-112.
[2]. Allen, T, & Armstrong, J 2006, "Further examination of the link between work-family conflict and physical health‟, American Behavioral Scientist, vol. 49, pp. 1204-1221.
[3]. Arulrajah., AA. & Opatha, HHDNP 2012, "An Exploratory Study on the Personal Qualities/Characteristics expected by the Organisations for Key HRM jobs in Sri Lanka‟, Sri Lankan Journal of Human Resource Management, vol.3, no.1, pp.32-48.
