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| Paper Type | : | Research Paper |
| Title | : | Modelling Share of Mind and Share of Heart as Contemporary Measures of Competitive Success in the Fast Foods Market |
| Country | : | Zimbabwe |
| Authors | : | Clever Vutete |
Abstract: Many firms and industries in Zimbabwe were mainly using market share(units and or revenue) as a measure of market dominance and prosperity. This was supported by the top managers who demanded that board room discussions be based on tangible figures around financial and production volumes. This made marketing directors to rely on calculating relative market share and absolute market share metrics for reporting their marketing activities and performance. Sharp fluctuations in sales and customer base seemed to be difficult to predict using the more historical market share and sales volume metrics. This study was done since marketing managers were losing confidence of market share metrics in preference of measuring and using the share of mind and share of heart psycho-emotional positions.
[1]. Abyrab, M.J (1999) "Marketing Straight to the Heart", Journal of Consumer Marketing, Vol. 16 Iss: 6, pp.616 – 628
[2]. Franzen, G. and Bouwman, M. (2001), The Mental World of Brands, WARC, Henley-on-Thames.
[3]. Jobber D(2010) Principles and Practice of Marketing, 6th Edition, London;McGraw-Hill Education.
[4]. Keller, K.L. (2003), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Prentice-Hall,Upper Saddle River, NJ.
[5]. Kotler P and Armstrong G (2013) Principles of Marketing, 14th Edition, Boston; Pearson Education Limited.
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| Paper Type | : | Research Paper |
| Title | : | Sharīʿah Governance Framework Model for Malaysian Islamic Banking and Finance: A Critical Analysis |
| Country | : | Malaysia |
| Authors | : | Shafi"i Abdul Azeez Bello || Abdul GaniyiAbdur Raheem Zubaedy |
Abstract: The models of Sharīʿah supervisory governance differ from one country to another. In some countries, there is central Sharīʿah Supervisory Boards at Central Bank level such as Malaysia. Whereas, in other countries, there are the Sharīʿah Supervisory Boards at bank level only, such as Bahrain. Therefore, this paper discussed the model of Sharīʿah governance for Islamic banking and finance in Malaysia. It explained the establishment of Sharīʿah Boards for Islamic bank and finance in Malaysia as well as the process of appointing Sharīʿah governance board for IFIs in Malaysia. Moreover, the Sharīʿahgovernance in Islamic bank in Malaysia and legal framework was analysed. The study concluded by identifying Malaysia as a strong proponent of regulation-based model.
Keywords: Sharīʿah Governance, Framework, Model, Malaysian, Islamic Banking and Finance, Critical Analysis
[1]. BNM/RH/GL 012-4. (2014). The Principles and Practices of Sharīʿah in Islamic Finance, Sharīʿah Standard on Muḍārabah issued on 22 October 2012 and effective implementation date is 1 January 2014. Islamic Banking and Takaful Department.
[2]. BNM/RH/GL_012_3.(2010). Sharīʿah Governance Framework for Islamic Financial Institutions.Islamic Banking and Takaful Department.
[3]. Bank And Financial Institutions Act (BAFIA) 1989, Section 2(1).
[4]. Banking and Financial Institutions Act (BAFIA) 1989, section 124 (1).
[5]. Chapter 1 of Part VII, sections 52(B) CBMA, 2009.
[6]. Dasuk A.W, et, al., (Ed). (2012). Islamic Financial System Principle & Operations. Kuala Lumpur: Malaysia, ISRA.
[7]. Frasier-Nelson.E. (2014).Bank Islam Malaysia: A Global Leader in Islamic Finance. International Banker, Summer.
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| Paper Type | : | Research Paper |
| Title | : | Youth Bulge – An Analysis with Special Reference to Ollur Village |
| Country | : | India |
| Authors | : | Sharon Thomas || Merin Prakash |
Abstract: According to the International Labour Organization (ILO), by 2020 alone some 60 crore additional jobs will need to be created for youth reaching working age in developing countries. In the future, actions to promote youth employment in developing countries with high population growth will be more urgently needed than ever before. This research aims to identify the benefits and drawbacks of Youth Bulge. Primary data was collected through questionnaires, Telephone Calls and personal interviews. Various Statistical tests like Percentage Analysis has been used. Here we analyse the Youth Bulge Phenomenon by evaluating the demography of Ollur village in Thrissur.
Key words: Population, Youth Bulge, Ollur, Indian Economy, Demography.
[1]. http://www.financialexpress.com/article/fe-columnist/tackling-indias-shrinking-youth-bulge/32738/
[2]. http://thediplomat.com/2013/03/the-promise-and-peril-of-indias-youth-bulge/
[3]. http://www.unesco.org/new/en/social-and-human-sciences/themes/international-migration/projects/skilled-migration-and-brain-drain/
[4]. http://en.wikipedia.org/wiki/Youth_bulge.