Version-1 (Jan-Feb-2013)
- Citation
- Abstract
- Reference
- Full PDF
Abstract: The objectives of this research study is the preparation of Policy Development Small and Medium Enterprises (SMEs) Gresik regency, East Java. The expected outcome of this activity is the completion of SME Development Policy Gresik regency, East Java. This research included in this type of survey research (survey research). To identify and determine the priority of a number of SMEs are included in the classification of SMEs seed using Location Quotient (LQ). To identify aspects of strategic management of internal and external environmental factors using a matrix of external strategy (External Strategic Factors Analysis Summary / EFAS) and internal strategy matrix factor (Internal Strategic Factors Analysis Summary / IFAS). To analyze the position of SME business unit using the analysis-Market Growth Matrix (BCG's Growth-Share Matrix) and the Industry Life Cycle Matrix analysis (ADL Matrix) to eliminate the weaknesses that exist in the analysis-Market Growth Matrix. Furthermore, the synthesis of the above calculation is used to determine policy formulation and development of SMEs. So from a strategic management analysis results show the development of small and medium enterprises in Gresik is located in Quadrant I, or should do or Aggressive Growth Strategy supports an aggressive growth policy (growth oriented strategy).
Keywords: strategy, policy development, SME.
[1] Suwarsono, 1994. Strategic Management: Concepts and Context Analysis Tool, Academy of Management Company UPP YKPN,
Yogyakarta.
[2] Day, George S., 1990, Market Driven Strategy. New York: The Free Press.
[3] Pearce and Robinson, 2007, Strategic Management formulation, emplementation, and control. Mc Graw Hill, Company Inc. New
York.
[4] Erez, M. and F . Kanfer, 1983, " T he R ol e of G oal Accepta nce in Goal S etti ng and T ask P er forma nce", Academy of
Management Journal 8, no.3 (Juli) : 457.
[5] Idrus, M.S. 1997. Strategi : Sebagai Upaya Untuk Meningkatkan Kinerja Organisasi dan Keunggulan Bersaing, Universitas
Brawijaya, Malang.
[6] Singarimbun, Masri dan Sofian Effendi, 1995, Metode Penelit ian Survai , PT. Pustaka LP3ES Indonesia, Jakarta .
[7] Jauch, R. Lawrence and Will iam F. Glueck, 1988, Strategic Management and Business Policy, McGraw-Hill , Inc.
[8] Philip kotler, 1992, Manajemen pemasaran (terjemahan), Prenhallindo, Jakarta.
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | A Study on Customer Perception towards DTH Services in Coimbatore City |
| Country | : | India |
| Authors | : | J.Jayashree, A.Sivakumar |
| : | 10.9790/487X-0811014 ![]() |
Abstract: In the buyer's market today, business concerns have to make a lot of efforts to sell their product and establish their survival. It may be basically due to changes in attitude of consumers towards buying products and changing business world. Every human being is changing time to time according to the changing trends in every day's life. The biggest changes occurred in consumer products, new and innovative technology has used to satisfy the consumers. In this content the study is taken up with the various DTH services which have considerable share in the market. This paper reveals the customer perception towards DTH services in Coimbatore city and it also helps to analyze the competition exist in the market regarding DTH services. The study is focused on the four kinds of DTH services namely, Sun direct, TATA sky, Dish TV, Big TV. The task of the study is to know the preference of the users in Coimbatore city among these various services. Various tools used to analyse the data. The present study reveals that the majority of the respondents prefer to buy sun direct because of its best picture quality, reasonable price, various kinds of packages and more channels. So the DTH service providers must pay attention on Customer Service, picture quality, reasonable price rather than other factors to make their business more successful and satisfy the consumers
Keywords: Awareness, Customer service, DTH channels, schemes etc.,
[1] Dr. S. P. Gupta, Statistical Methods, Sultan Chand & Sons Educational Publishers, New Delhi -2006.
[2] C. R. Kothari. Research Methodology Methods and Techniques. New Age International (P) Ltd. , publishing New Delhi. Ed-2004.
[3] Philip Kotler, Marketing Management The Millennium Edition, Prentice-Hall of India private limited, New Delhi, Ed -2000.
[4] Marketing Managers Handbook-Britt Guess Second Revised Edition-UBS Publishers Distributors Ltd,New Delhi
[5] Indian Journal of marketing
[6] Journal of consumer behavior
[7] Marketing Mastermind
[8] The IUP Journal of Service Marketing
[9] COLLEGE SADHANA Journal for Bloomers of Research
[10] Www. sun direct. com
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Corporate Governance in Banking Sector: A Case study of State Bank of India |
| Country | : | India |
| Authors | : | Dr. Srinivasa Rao Chilumuri |
| : | 10.9790/487X-0811520 ![]() |
Abstract: The issue of corporate governance has come up mainly in the wake up economic reforms characterized by liberalization and deregulation. Corporate governance has at its backbone a set of transparent relationships between an institution's management its board, shareholders and other stakeholders. The objective of the research paper is to evaluate the corporate governance practice in banking sector particularly in the State Bank of India. For evaluation purpose, this research paper is divided into two parts. With the help of secondary data, this work was analyzed and based on different elements of the practice of corporate governance evaluated in State Bank of India.
Key terms: Corporate Governance, Banking Sector, State Bank of India.
[1] State Bank of India Annual Reports
[2] Websites : www.onlinesbi.com
[3] V.Leeladhar "Corporate governance in banks" RBI Bulletin December 2004
[4] Dr. Meghashree Agarwal Dadhich : "‟Online banking services: an empirical study of banker‟s and customer‟s awareness about obs "
ICFAI University, An overview of Banking," Nagarjuna Hills Publication, 2006.
[5] Krishna Lal Pandey, "Development of Banking in India since 1949," Scientific Book Agency, 1968.
