IOSR-JBM   Volume-6 ~ Issue-5 ~ Jan-Feb-2013

Abstract:This research aims to test and explain the role of competitive advantage as mediator for the relation between supply chain integration and company performance. The design of this research is survey and data was collected as cross-section using questionnaire. The unit of analysis is big-scale fishery companies. The respondents this research is the managers of fishery company. The result of this research shows that integrated internal supply chain implementation can improve competitiveness and performance of the company. External integration supply chain can improve competitiveness, but without any real impact on company performance. High level of competitiveness can improve company performance. High level of competitiveness is also found to be a mediator for the relation of supply chain integration on company performance. Lastly, the impact of seasonal variation is one of the reason for the low competitiveness of company performance. The practical implication of this study is providing knowledge and information for managers in improving the company's competitive advantage and performance through the implementation of internal and external of supply chain integration. Then consideration of season factor can be used as input in anticipating the needs of fish supply so that the production process remains running smooth.
Keywords: Competitiveness, Performance, Supply Chain Integration

[1] Sakun Boon-itt and Chee Yew Wong, The moderating effects of technological and demand uncertainties on the relationship
between supply chain integration and customer delivery performance. International Journal of Physical Distribution and Logistics
Management, 41(3), 2011, 253-276
[2] Soo Wook Kim, Effects of supply chain management practices, integration and competition capability on performance. Supply
Chain Management: An International Journal, 11(3), 2006, 241-248
[3] Pamela Danese and Pietro Romano, Supply Chain Integration And Efficiency Performance: A Study On The Interactions Between
Customer And Supplier Integration, Supply Chain Management: An International Journal, 16(4), 2011, 220–230
[4] Van Der Vaart, T. and Van Donk, D.P., A critical review of survey-based research in supply chain integration, International
Journal of Production Economics, 111(1), 2008, 42-55.
[5] Michael Porter, Competitive Advantage Menciptakan dan Mempertahankan Kinerja Unggul, (Terjemahan Tim Penerbit Karisma
Publishing Group. Jakarta 2008).
[6] Frank Wiengarten; Brian Fynes and Alan McKittrick, Collaborative Supply Chain Practices and Performance: Exploring The Key
Role Of Information Quality. Supply Chain Management: An International Journal 15(6), 2010, 463–473
[7] Gimenez, C.and Ventura, E., Logistic-Production, Logistic-Marketing and External Integration Their Impact on Performance,
Emerald International Journal of Operations & Production Management , 25(1), 2005, 20-38
[8] Romano, P., How can fluid dynamics help supply chain management?, International Journal of Production Economics, 118(2),
2009, 463-72.
[9] Fynes, B., de Burca, S. and Voss, C., Supply chain relationship quality, the competitive environment and performance,
International Journal of Production Research, 43(16), 2005, 03-20.
[10] Jiqin Han Nanjing J.H.T. and S.W.F. Omta, Integrated information and logistics management, quality management and firm
performance of pork processing industry in China. British Food Journal, 111(1), 2009, 9-25

Abstract:The earth is huge in size whose area is 510100000 km2 which is divided into 243 countries worldwide and those countries have about 3200 religion and 6912 languages which are spoken by 7 billion people in world. These 7 billion people are using millions websites out of which some sites are social networking sites , as per records of these sites about 5 billion people are using social networking sites to share and transfer information and views etc. to each other also for business purposes. If we think according to the above data. So communication is not possible physically in this huge world. Here only social networking sites are making this possible. The facebook is a leading social networking site whose user are 1 billion. Facebook has won this position of population inn very short time. These social networking sites have their historical record of development and now they are facilitating various services to people and business worldwide. This paper is trying to explain the concept of social networking sites and their role in business.
Keywords: Facebook, Social network, Social networking, Social Networking Sites, Social ecosystem, Social graph.

Journal Papers:
[1] Dr. Biswajit Das, Jyoti Shankar Sahoo, Social Networking Sites – A Critical Analysis of Its Impact on Personal and Social Life,
International Journal of Business and Social Science Vol. 2 No. 14
[2] P. Sri Jothi, M. Neelamalar and R. Shakthi Prasad, Analysis of social networking sites: A study on effective communication strategy
in developing brand communication, Journal of Media and Communication Studies Vol. 3(7), pp. 234-242, July 2011
[3] Vivek bajpai, Dr. Sanjay Pandey, Viral Marketing Through Social Networking Sites With Special Reference of facebook, IRJC
International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 7, July 2012, ISSN 2277
Books:
[4] Chaffey D, Internet Marketing, Strategy, Implementation and Practice (Pearson Education Limited, 2003)
[5] Donath J, Boyd D, Public displays of connection (BT Technol. J., 2004)
[6] Scott DM, The New Rules of Marketing and PR. (John Wiley & Sons Inc., 2009)
[7] Shih C, The Facebook Era. Tapping online social networks to build better products, reach new audiences and selling more stuff
(Prentice Hall Publication, 2009)
[8] Weber L, Marketing to the Social Web. Second Edition (John Wiley and Sons, 2009)
[9] Dave Evans with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement (John Wiley and Sons, 2011)
[10] Chris Treadaway & Mari Smith, Facebook Marketing: An Hour a Day, (John Wiley and Sons, 2011)

Abstract:Successful of six sigma (SS) implementation have been reported in manufacturing industries. Recently, SS practices as quality management initiatives received the wide attention of many practitioners and researchers in service industry such as healthcare industry. The purpose of this study is to review structural analysis the SS and organizational performance (OP) in Malaysian healthcare industry. SS is matched with healthcare sector because the healthcare nature of zero tolerance for medical error. A conceptual model using Structural Equation Modeling (SEM) has been proposed and will be used to study the relationship between SS practices and OP. Based on the previous study and proposed research model, research hypotheses are being developed.
Keywords: Six Sigma Practices, quality management initiative, organizational performance, healthcare and Malaysia

[1] Annual Report KPJ Healthcare Berhad, 2011, [Website] URL: http://www.bursamalaysia.com/market/listed-companies/companyannouncements/ 972669, [Accessed on 20th October 2012]
[2] Lifvergren, S., Gremyr, I., Hellstrom, A., Chakhunashvili, A., Bergman, B. Lessons from Sweden's first large-scale implementation
of Six Sigma in healthcare. Operations Managment Research, 3, 2010, 117-128.
[3] Thomerson, L. D. Journey for excellence: Kentucky's Commonwealth Health Corporation adopts Six Sigma approach. Quality
Congress. ASQ's Annual Quality Congress Proceedings, 2001, 152-158.
[4] Habidin, N. F. The structural analysis and development tool of Lean Six Sigma, strategic control system and organizational
performance in Malaysian Automotive Industry, Engineering Doctorate Thesis, Faculty of Engineering , University Technology
Malaysia, Malaysia, 2012.
[5] Pande P. S., Neuman, R. P., and Cavanagh, R.R. (2000). The six sigma way: How GE, Motorola, and other top companies are
honing their performance (New York: McGraw-Hill, 2000).
[6] Pandey, A. Strategically focused training in six sigma way: A case study. Journal of European Industrial Training, 31(2), 2007,
145–162.
[7] Llyod, D. H., and Holsenback, J. E. The use of six sigma in health care operations: Application and opportunity. Academy of Health
Care Management Journal, 2, 2006, 41-49.
[8] Jenicke, L. O., Kumar, A., and Holmes, M. C. A framework for applying six sigma improvement methodology in an academic
environment. The TQM Journal, 20(5), 2008, 453-462
[9] Thomas, A., Barton, R., and Chuke-Okafor, C. Applying lean six sigma in a small engineering company – a model for change.
Journal of manufacturing Technology Management, 20(1), 2009, 113-129
[10] Brun, A. Critical success factors of Six Sigma implementations in Italian companies. International Journal of Production
Economics, 131, 2010, 158-164.