IOSR-JBM   Volume-3 ~ Issue-1 ~ Jul-Aug-2012

Paper Type	:	Research Paper
Title	:	Technology Adaptation, Innovation Resistance and Net-Banking Behavior among Middle Aged Adults
Country	:	India
Authors	:	Dr. Mini TC & Dr S.T. Janetius
	:	10.9790/487X-0310105

Abstract: Middle age is a period between young adulthood and old age. Psychologists have defined specific characteristics for this group of adults who are in the making of their own person. Unlike the EPIC generation (Fadul, 2010), it is generally agreed that the middle aged people are poor in technology adaptation. Innovation resistance therefore can place them in a disadvantageous position in the society. The phenomenal technology boom in India in the last two decades have initiated internet and online banking and banks started offering clientele services in a more competitive way. How far the middle aged adults have adopted this technology and live in tune with the modern trends is an unexplored area. Do all the middle aged consumers have adopted themselves to internet banking and the associated new technology; what are the reasons for utilizing net-banking and also innovation resistance - are the main focus of this study. The subjects of this exploratory study are middle aged adults (aged 40 to 60) from Pollachi region in Tamil Nadu. Convenient sampling was used to collect data. The data was analyzed using Innovation Resistance theory (Ram & Sheth, 1989) and the Technology Acceptance Model (Venkatesh & Davis, 2000) to identify online banking behavior.

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Paper Type	:	Research Paper
Title	:	Consumer Perception and Attitude towards the Visual Elements in Social Campaign Advertisement
Country	:	India
Authors	:	Ashish Sharma, Ambudi Bhosle, Brijesh Chaudhary
	:	10.9790/487X-0310617

Abstarct : This research paper tries to explore and describe consumer's attitude and perception towards the visual elements in social advertising campaign. The literature review concentrates on key areas of consumer behaviour, the role of perception in communication and the role of different image contents and elements in social advertising. We have used semi structured questionnaire and two focus-groups to obtain and analyse the feedback and observations of people regarding visual advertisements. Following from these are the results and discussion that focus on four key areas: perception towards social advertising; attention and interest; congruence; and authorial intent and reader response. Results indicate that perception towards image of social advertisements differed quite significantly between the male and the female respondents. Congruence was found to be highly subjective, and although the respondents showed great approval of an advertisement As a result of contrasting shock element and sexual element in social advertisement. The researcher came to the conclusion that these elements are the most effective in capturing attention and interest. The study concludes with a discussion of the main implications of the research and with forwarding of suggestions for further research.
Keywords: Social Advertising, Visual elements, Consumer Behaviour.

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Paper Type	:	Research Paper
Title	:	Critical Factors Influencing the Performance of E-Business in SMEs
Country	:	Malaysia
Authors	:	Soheil Mojtabaei Motlagh, Mohammad Ali Jabbari Sabegh
	:	10.9790/487X-0311822

Abstract: E-business technologies have significantly affected business processes of companies. As a result, it is critical for organizations to have an effective and efficient e-business performance, particularly, for small and medium sized enterprises due to their lack of financial and human resources. The purpose of this paper is to study the factors influencing the performance of e-business in Malaysian small and medium sized enterprises. Quantitative method was used for this study and data were collected through survey questionnaire from managers working in SMEs performing in Malaysia. E-communication, e-intelligence, e-collaboration, knowledge sharing, IT employee, and External IT are the examined factors. All six hypotheses were supported by results of the study. Knowledge and expertise of IT employees and external IT were reported to be the most influential aspects on the performance of e-business in SMEs. Theories used in this study include resource-based view, knowledge-based theory, and competence-based theory.
Keywords: e-business capabilities, e-business performance, knowledge sharing, IT outsourcing, SME.

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