IOSR-JBM   Volume-13 ~ Issue-6 ~ Sep-Oct-2013

Abstract: The Study Titled: New Product Development Reasons and Marketing Strategy (A Study of Dangote Nigeria Plc, North-East Zonal Office, Maiduguri, Borno State) was carried out to identify what constitute new product, and looking at the attributes that constitute a product. The reasons why organizations introduce new products/services into the market other than for profit making which is the general belief by many organizations and the various marketing strategies that are applied to the products/services right from when it is introduced into the market up to the decline stage of the product. The study adopted the survey research design where six (6) respondents from Dangote Zonal Office were randomly and proportionately issued with questionnaires. The findings revealed that customer's need, want and taste are not usually seek before production; that organization does not plan their marketing strategy(ies) for these products. The study concluded by recommending among others that organization should seek consumer need, want and taste before embarking on production and management should have planned marketing strategy for the product at all level of its level of its life which will include pruning of brands, improve upon them, rename them to reflect improvement on them.

Keywords: New product, Marketing Strategy, Customer, Needs and Wants.

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Abstract: This study sets out to analyze the effects of the banking sector consolidation in financing the real sector of the economy in order to find out if the problem of underfunding of the real sector of the Nigerian economy still exists five years after the Banking Sector Consolidation. The research through literature review and comparative analysis of secondary data from Central Bank of Nigeria (CBN) like CBN Statistical Bulletin, and Nigerian Deposit Insurance Corporation (NDIC) Annual Reports found that commercial banks sectoral allocation of loans and Advances to the real sector of Nigerian economy increased considerably over the five years after the consolidation. The study also found that the deposit base of commercial banks increased considerably over the five years period following the banking consolidation in 2005. The result also shows that commercial banks capacity to fund the real sector of the economy increased considerably after the banking sector consolidation. The commercial banks have been strengthened to perform their intermediation role through increase in their deposit base following the consolidation exercise. The Federal Government through the Central Bank of Nigeria (CBN) should encourage commercial banks to continuously increase their funding of the real sector of the economy especially Agriculture, Manufacturing, ( Textile industry) and Small Scale industries which constitute the engine of growth of the economy

Key Words: Banking, Consolidation, Real Sector, Nigerian Economy

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Abstract: According to Philp Kotler "Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others". Marketing management deals with how organizations and people can better manage their exchange activities to produce income for themselves and satisfaction for others.Now a days customers are deal oriented, they do not want just products but they expect something more.

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