IOSR-JBM   Volume-12 ~ Issue-2 ~ Jul-Aug-2013

Abstract: Working capital is an integral part of overall business finance for the smooth operations of a business enterprise. An optimal management of working capital is one of the pre-conditions for the success of an enterprise. Efficient management of working capital ensures that the business operating cycle keeps moving without any hurdles in terms of payment of liabilities and procurement of raw materials. Efficient management of working capital means management of various components of working capital in such a way that adequate amount of working capital and liquidity is maintained for smooth running of an enterprise. The flow of money gets choked, the supplies are interrupted and payments are delayed in the event of inefficient management of working capital. While inadequate working capital has the potential to disrupt production or sales operation and is a disastrous, excessive working capital has an adverse impact on profitability and is a criminal waste. Management of working capital is regarded as an essential tool of business finance focusing on maintaining optimum levels of both the components viz. current assets and current liabilities. Thus there is an imperative need to manage working capital effectively. In this study, we have selected National Plastic Industries Limited as a sample and taken the financial data for the period of five years from 2006-07 to 2010-11 and studied the effect of different components of working capital. Key Words: Working capital, Optimum level, Inadequate, Liquidity, Inefficient, Profitability.

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Abstract: Stress at the workplace is the major cause of most of the health problems. The study focus on an Analysis of Work Stress among College Teachers in Self-financing College, Perambalur District, Tamilnadu. The data collected from 50 respondents with the objectives of To find opinion about teaching and handling students, to find out the stress creators, to analysis of sharing stress problems, to find out techniques applied by the College teachers for managing stress.

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Abstract: The bread market is growing at about 5% per annum, according to the Ministry of Food Processing Industries. 85% bread production is in the hands of the unorganized sector. With a lot of competition building up to tap this potential market, the onus lies with the customer, who will turn to the brand which offers him complete satisfaction. This paper studies the factors which lead to customer satisfaction and brand awareness, by a random sampling of 100 customers in Cochin. The paper analyses customer satisfaction of a particular bread brand – Elite Bread and attempts to find out how well known it is to the customers, compared to its competitors. Limitations of the study and recommendations to improve customer satisfaction are put forth.

Keywords: Branded bread, customer satisfaction, brand awareness, attributes ranking, preference rating.

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