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| Paper Type | : | Research Paper |
| Title | : | Innovation and Sustainable Development: The Question of Energy Efficiency |
| Country | : | Tunisia |
| Authors | : | Iyad Dhaoui |
| : | 10.9790/487X-1060110 ![]() |
Abstract: This article aims to examine the conditions in which technological innovation can foster and promote sustainable development. It takes into account all forms of technological innovation potential for sustainable development: process innovations, product innovations, organizational innovations, market innovations. It is also interested in the whole chain of innovation and pays particular attention to the plurality of devices innovation. This Research continues scientific representations which are guided by operational concerns. This paper will attempt to discern the relationship between innovation and energy efficiency. Thus, we will describe the technology and process innovation for sustainable development and where energy consumption is minimized for a service rendered identical. We will put the findings into perspective in relation to the Tunisian context.
Keywords: Energy efficiency, Innovation, renewable energy, Tunisia.
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| Paper Type | : | Research Paper |
| Title | : | Building Consumer Loyalty through Servicescape in Shopping Malls |
| Country | : | India |
| Authors | : | Shashikala R., Dr. Suresh A. M. |
| : | 10.9790/487X-1061117 ![]() |
Abstract: India is experiencing exponential growth in retail sector and Global Retail Development Index consecutively ranked as one of the most promising retail destinations of the world. Due to this reason lot of investments are happening in India and new players are entering the market. Shopping Mall being the latest organized retail format entering the market witnessed huge popularity and consumer attention, luring mall developers going all out to launch their projects. However the mushrooming growth of shopping malls has posed lot of challenges. Recent studies have revealed that 45% of the malls in cities are vacant. Poor mall management and poor tenant mix have resulted in poor mall traffic and low conversion rate. This paper attempts to explore the possibility of building consumer loyalty through effective use of servicescape (physical environment) in a shopping mall to attract and retain serious buyers. Study revealed that seven servicescape dimensions considered i.e., ambient factor, aesthetic factor, layout, variety, cleanliness, signs, symbols & artifacts, and social factor are all relevant in shopping mall context and capable of inducing significant variations in consumer loyalty.
Key Words: behavioural intentions, consumer loyalty, environment, servicescape, shopping mall.
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Abstract: Customers have become crucial for every organization. Due to the competitive environment, customer relationship management (CRM) is one of the important business strategy for companies. Banks can benefit from focusing and concentrating on Customer Relationship Management . There is a stiff competition in the banking industry in Iran . So Iranian banks try to reform their strategies and process to achieve competitive advantage. The customers are an important element that helps the bank to achieve this objective . Banks try to notice the customers requirements and needs for satisfying their customers . Iranian Banks went through reform from product orientation to customer orientation. More importantly, the banks realized that building long-term relationship with their customer is crucial for achieving sustainable competitive advantage and improving performance. This study examined the link between customer relationship management and different measures of performance on the banking sector. Data were collected from the bank sectors in Iran. Based on extensive review of literature, the sub processes in implementing CRM were extracted and also four measures of Balanced scorecard applied to performance. The results indicated that CRM processes are associated with bank performance.
Key words: Customer Relationship Management, Organizational Performance, Initiantion Relationship, Maintenance Relationship
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