Volume-2 (National Conference on "Innovative Business Practices in Technological Era")
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Paper Type | : | Research Paper |
Title | : | Mechanism, Structure and Functions Of Mutual Fund |
Country | : | India |
Authors | : | V.Lathashri, K.Renuka –Pg Students, M.Lashmi Priya–Assistant Professor |
Abstract: A mutual fund is a type of professionally managed collective investment vehicle that pools money from many investors to purchase securities.A mutual fund is a professionally managed type of collective investment scheme that pools money from many investors and invests it in stocks, bonds, short-term money market instruments and other securities. The income earned through these investments, and the capital appreciation realized, are shared by its unit holders in proportion to the number of units owned by them. Mutual Funds in India follow a 3-tier structure namely Sponsor, Trustees, Asset management company. We explore the issue of Portfolio very carefully and analysingdifferent types mutual funds.
KeyWords: Portfolio, Mutual Funds, Sponsor, Trustees.
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of Finance, Vol.5, Issue 4, PP.38
[8]. J.S. Yadav and O.S. Yadav (2012), "The Indian Stock Market :A Comparative Study of Mutual Funds
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India,Vol.10, Issue 1, PP.73-84
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Paper Type | : | Research Paper |
Title | : | A Study On Employee Empowerment With Reference To Seshasayee Paper And Boards Ltd., Erode. |
Country | : | India |
Authors | : | Mrs.R.Florence Bharathi, E.Kumaresan, N.Mutharasan |
Abstract: Empowerment refers to a process in which a manager shares power with a subordinate. Manager may empower subordinates by sharing resources with them, allowing them to participate in the decision making process, and by giving them access to relevant and important information. When such sharing of resources, decision making and information or curtailed, this increases powerlessness. The empowerment is any process that provides greater autonomy through the sharing of relevant information and the provision of control over factors affecting job performance. This study is on Employee Empowerment in Seshasayee Paper and Boards Ltd., Erode. The method of data collection is primary sources. The data was collected through interview schedule. Questionnaire was prepared with the combination of various types of questions which gave been listed below. The questions used each type are yes/no questions, close ended questions, open ended question and scaling questions. After collecting the data, analysis and Inference has been done by using simple percentage analysis, weighted average and chi-square analysis. Based on the findings the data analysis is made and what it was found that most of the employees feel the empowerment is not given them. Because in they are having high return of knowledge and there is no risk.
Key Words: Empowerment, superiors, subordinates, job satisfaction, decision making
[1]. Research Methodology by "R.PANNERSELVAM," Prentice –Hall of India Pvt. Ltd, New Delhi-2004.
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WEB SITES: www.spbltd.com, www.empowermentinstitute.net
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Paper Type | : | Research Paper |
Title | : | An Emprical Study on Consumers Buying Behaviour towards Selected Home Appliance Products in Ramanathapuram |
Country | : | India |
Authors | : | A. Abdul Brosekhan, Dr. C. Muthu Velayutham |
Abstract: Management is the youngest of sciences and oldest of arts and consumer behaviour in management is a very young discipline. Various scholars and academicians concentrated on it at a much later stage. It was during the 1950s, that marketing concept developed, and thus the need to study the behaviour of consumers was recognized. Marketing starts with the needs of the customer and ends with his satisfaction. When everything revolves round the customer, then the study of consumer behaviour becomes a necessity. It starts with the buying of goods. Goods can be bought individually, or in groups. Goods can be bought under stress (to satisfy an immediate need), for comfort and luxury in small quantities or in bulk. For all this, exchange is required. This exchange is usually between the seller and the buyer. It can also be between consumers. Consumer behaviour can be defined as the decision-making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services.
Keywords: Consumer Buying Behavior, Home Appliances, Factors Influences, Marketing Strategies.
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between Customers and Service Organizations. 12th Conference of the French Marketing Association,
May, Nantes.
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Processes, 50, 179–211.
[10]. Ajzen, I., & Fishbein. M. (1980). Understanding attitudes and predicting social behavior. New
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Paper Type | : | Research Paper |
Title | : | A general study on people's attitude towadrs social and economical rights with special refernece to erode district. |
Country | : | India |
Authors | : | Dr. Mrs.G.kalaimani |
Abstract: India is Home to over one billion People of different origins and religions. It is a union of 31 States and 7 union territories where people of different faiths and persuasions have joined together, where universally recognized Human rights and fundamental freedoms are guaranteed to all its citizens without discrimination. The promotion and protection of Human rights constitute a difficult task. Any way Human Beings are rational beings .Hence human rights are Essential for all the individuals. The world conference on human rights held in 1993 in Vienna Stated in the declaration that all human rights derive from the dignity and worth inherent in the human person, and the human person is the central subject of human rights and fundamental freedoms.
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Paper Type | : | Research Paper |
Title | : | A Study on Conflict Management towards Emerging Role of Teams in Multicultural Organization |
Country | : | India |
Authors | : | S.Vidhyasagar, J.Richard, C.Somasundaram |
Abstract: Responsibility of Multicultural Teams (MCT) in cosmopolitan troupe has worth in the at hand day globalized planet. The value of the multicultural band is accredited not no more than higher-ranking executive and administrative but also by the workforce. on the other hand confident coupled dysfunctional divergence hamper the concert of MCT's.
[1]. Appelbaum, Steven H., Shapiro, Barbara and Elbaz, David, 1998, "The management of multicultural
group conflict‟, Team Performance Management, vol. 4, no.5, pp. 211-234.
[2]. Distefano, Joseph J. and Maznevski, Martha L., 2000, Creating value with diverse teams in global
management, Organizational Dynamics, vol.29, no.1, pp. 45-63.
[3]. Shapiro, Debara L., Glinow, Mary Ann Von, Cheng, Joseph L.C., 2005, Managing multinational
teams: global perspectives, Advances in international management, vol.18, Elsevier Ltd., Oxford, UK,
pp. 34-40.
[4]. Steers, Richard M. and Nardon, Luciara 2006, Managing in the Global Economy, M.E. Sharp Inc.,
Armonk, NY, USA, pp. 134-138,343-345.
[5]. Lewis Coser (1956) in the article of Appelbaum, Steven H., Shapiro Barbara and Elbaz David 1998, "The Management of multicultural group conflict‟, Team Performance Management, vol. 4, no. 5, pp.
211-234.
[6]. Lavaty and Kleiner (2001) in the article of Seymen, Oya Aytemiz 2006, "The cultural diversity
phenomenon in organisations and different approaches for effective cultural diversity management: a
literary review‟, Cross Cultural Management: An International Journal, vol. 13, no.4, pp. 296-315.
[7]. Zakaria, Montagliani (2000) in the article of Seymen, Oya Aytemiz 2006, "The cultural diversity
phenomenon in organisations and different approaches for effective cultural diversity management: a
literary review‟, Cross Cultural Management: An International Journal, vol. 13, no.4, pp. 296-315.
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Paper Type | : | Research Paper |
Title | : | Designation: Marketing "A study on marketing in telecommunication" |
Country | : | India |
Authors | : | k.Sudhakar, B.Anboli kanchana, S.Vaishali, S.Sakthi guru |
Abstract: Customer retention marketing is key components in maintaining a profitable business. The goal of customer retention marketing is to convert just time or occasional buyers into loyal, long term customers and to accomplish this, understand what it is that converts the occasional or first time buyer into a loyal customer. One the past 20 years or more, loyality marketing companies have created an entire lexicon of terms to define what they do. "Reduce customers churn", "Improve customer retention and built customer loyalty" are among the most commonly used phrases.
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Paper Type | : | Research Paper |
Title | : | "Modern Marketing Practice" |
Country | : | India |
Authors | : | *K.Sudhakar, **S.R.Guru Prasath, **V.Ashok Kumar. |
Abstract: Marketing is in a continuous development theoretically and practically under the influence of an extremely dynamic and competitive global environment. Year by year, marketing budgets, regardless of the field of activity, grow, strengthening the statement of "Robert Louis Stevenson:'' everybody lives by selling something'', and proving that organizations have understood that only in this manner they can maximize their opportunities. Technological revolution and the Internet have created the premises for the affirmation of new marketing specializations, the latter managing also to be relevant in areas previously considered unattractive, such as those focused on non-profit activities that only reinforce the universality of marketing.
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Paper Type | : | Research Paper |
Title | : | "Innovative Business Practices In Technological Era" " Role Of Information Technology In Modern Technical Era" |
Country | : | India |
Authors | : | *K.Sudhakar, **M.Sowndarya, **P.Sindhooja |
Abstract: Around one hundred and fifty years ago, businesses ran their day to day operations completely different from what businesses of the modern era do to run their day to day operations. People back then worked under candle light doing math calculations on paper, the old fashion way, before electricity came about in the early 20th century. Now, most of the civilized world wouldn‟t know what to do with themselves without technology. Imagine not even having a calculator for math or the internet to do research. Yes, I know, it is hard to believe people were able to survive without these advanced tools that we take for granted each day. The advances in communication combined with the evolution of the IT industry has made it possible for people to do business throughout the world in real time. Improvements in IT improve our lifestyles and business by allowing computers to reduce complications and enrich possibilities. These days, the name "Information Technology" has managed to encompass many aspects of computer technologies invented in the past couple decades. These IT spectrums can be covered in many types of professional fields such as Management Information Systems, Computer Networking, and Software Design. Our ancestors couldn‟t even fathom what our society has accomplished. With the increasing new technologies coming out every day, employees in the Information Technology work force must constantly re-educate themselves with all the new technologies. This makes IT a very demanding field as it is always developing and perfecting. The process of improvement is what makes this such a desirable aspect to almost any business. It is very important for anyone in the IT field to always stay up to date with all newly developing technologies that relate to their industry. IT is now the complete backbone to almost any business and its ability to be competitive and efficient.
KEYWORDS: INNOVATION OF IT, ERA OF IT
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Paper Type | : | Research Paper |
Title | : | Impact Of Sales Promotional Activities Of Airtel Broadband |
Country | : | India |
Authors | : | K. Nalini ,Syed Thoufic. A & S. V. Karthikeya |
Abstract: Sales promotion is any initiative undertaken by an organisation to promote on increase in sales, usage or trial of a product or service. Sales promotions are varied. Often they are original and creative and hence a comprehensive list of all available techniques sales promotion includes several communication activities that attempt of provide added value or incentives to consumers, wholesalers, retailers or other organisation customers to stimulate immediate sales. The purpose of this article is to stabilise them in the market as well as to retain its identity to find out sales promotional activities in the context of Airtel broadband services at Coimbatore. For this article the two objectives are framed. The sampling size of the respondents is 100 and simple random sampling is used to collect data. The statistical tools used to analyse the data were percentage chi-square and rank analysis. Both the primary and secondary data are used to collect data for the study. The study revealed the picture of customer's perception and satisfaction which help Airtel broadband to encourage more people to have be the customers and consumers of Airtel broadband.
Keywords: Airtel broadband, Consumer, Organisation, Sales promotion, Services.
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Paper Type | : | Research Paper |
Title | : | Human Resource Information System For An Organisation Development |
Country | : | India |
Authors | : | S. Pravina, S. Shobana, A. Shiny Deva Malar |
Abstract: Acquisition, storage and retrieval of information present a significant challenge to the management. However, once the database is created, maintenance becomes a much easier task provided data security and privacy of employees can be safeguarded. Human Resource Information system is new charm to business world in past two decades. Growing significantly of user friendly to provide quick and responsive report especially when linked with the organization. This paper reviles the recent Applications which are comes under the formation of HRIS. Some applications which could be computerized and the mature type of information's that can be recorded and stored the information's. The study implies the key steps which are implementing in HRIS for the development of an organization. Data has to be collected from multiple source of evidence in addition to books, websites and journals. This paper includes some core Benefits of HRIS for an development of an organization. Which the computerized human resource information system, describes earlier many benefits and also has many problems which needed to address before it can really in usefully form. HR department requires large amount of detailed information's by the help of HRIS.
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Paper Type | : | Research Paper |
Title | : | A case study on the impact of advertisements on Junk foods in Children. |
Country | : | India |
Authors | : | *Mrs.V.G.Jisha, **Ashmi.R, ***Sruthy.Menon |
Abstract: Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Although advertisements help us to become aware of the products in the market, they have their negative effects also. Children today are exposed to all types of advertisements on the various media like the television, print media and internet as well. It's important for young children to learn that advertisers are trying to make you buy something. Their advertisements are trying to influence the way you think or change your mind about something. And advertisers aim to present their goods in the best light and might not be accurate.The main product which influences the children is junk foods. When children watch young adults in good shape eating junk foods in the advertisements they assume that it is good for the health. Nowadays, with so much openness and exposure in media and commercials parents are often worried about what all their children are watching. This research is completely based on the children of the age group of 1 to 14 in the district of Palakkad in Kerala. Keywords: Advertisement, children, parents, media, junk foods.
"Children and advertising- the research commercial communication"
The impact of advertising on buying behaviour- The journal of management and technology.
Marketing Mastermind.
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Paper Type | : | Research Paper |
Title | : | A Study on Quality of Work Life among Employees in It Sector |
Country | : | India |
Authors | : | M. Kavitha, Anupreeti.T& Janani Prabha.S |
Abstract: The success of any organization is highly dependent on how it attracts, recruits, motivates and retains its workforce. Today's organizations need to be more flexible so that they are equipped to develop their workforce and enjoy their commitment. Therefore, organizations are required to adopt a strategy to improve the employees quality of work life to satisfy both the organizational objectives and employee needs. The term quality of work life refers to the favourableness' or unfavourableness of a total job environment for people. The main aim of this study is to know employees balance their life and to identify health determinants in working life among employees. For this purpose quality of work life is measured by taking into account of employees' Health and safety, Work Environment, Job satisfaction, Motivation, Job Designing and Term Effectiveness. The sample size for this study was 50 and primary data was collected from employees' working in IT companies. From this study work environment, job analysis, satisfaction and motivation are the four major determinants of quality of work life which play the vital role for employees' better performance in the organization.
Keywords: Employees, IT sector, Organization, Quality of Work Life
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Paper Type | : | Research Paper |
Title | : | Emotional Intelligence of Employees in a Workstation |
Country | : | India |
Authors | : | G.Radhika, |
Abstract: In a place of work, success seems to hinge on our intelligence, logical capabilities and job-related skills, rather than on anything we do with our emotions. Many recent researches have confirmed that there is an emotional brain which is a place called the limbic system where our emotions originate. It is separated from the rational brain but the two are linked and develop together. This means that our power to reason and feelings are intended to be used together because of the brain's design, all informations goes into our emotional center first and then to our thinking center. Emotions come before thought and the behavior. As a result, it's become important to understand what we're feeling, what others are feeling, how to manage our own feelings and how to manage relationships with others. This is the core of Emotional Intelligence, a term used to describe the complex ability to regulate our impulses, empathize with others and be resilient in the face of difficulties. Therefore, emotional intelligence is a product of the amount of communication between the rational and emotional centers of the brain.
[1] Deepa.R (2008), "Adpatation of emotional intelligence to Indian context", Sixth AIMS International Conference on Management,
vol.40, iss.5, Pg 626
[2] Krishnaveni.R and Deepa.R (2008) Emotional intelligence - A soft tool for competitive advantage in Indian organisation", AIMS
International Conference on Management, Greater Noida, vol 7, 8 pgs.
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www.wikipedia.com
www.investopedia.com
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Paper Type | : | Research Paper |
Title | : | Marketing Innovation |
Country | : | India |
Authors | : | Mr.Chandrakhanthan, Mrs.Karthika.R |
Abstract: In the present scenario innovation plays a vital role in the industry to sustain in the market. If the companies fail to adopt the new concepts may be they will loss the customers or market share. To survive in the market they have to focus on what is desirable to the users, what is viable in the market place and what is possible with technology. Organizational generally follow external and internal impetus as a sources of innovation. Management guru Peter Drucker 1909 has identified four internal and three external impetuses for innovation. Internal prompts include unexpected occurrences, incongruities, process needs, and industry or market changes.
[1] Marketing Innovation_,Yongmin Chen,Department of Economics,University of Colorado at Boulder.
[2] Marketing Capabilities for Innovation Based Competitive Advantage in the Slovenian market, Innovative Issues and Approaches
in Social Sciences, Vol. 6, No. 1
[3] Allen R. Kathleen, Bringing new technology to market, 1st reprint edition, Prentice hall
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[5] Dogra, B. and K. ghuman. 2008. Rural Marketing: Concept and Practices. New Delhi: Tata McGraw‐ Hill.
[6] www.csuiteinsider.com/
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Paper Type | : | Research Paper |
Title | : | Impact Of 'Bringing Your Own Device' In The Work Environment |
Country | : | India |
Authors | : | Dr. G. NATARAJAN, R.V.ABINAYABHARATHI |
Abstract: The technological advancements are accelerating at a very high speed. Parallel to technological advancements its impact on the business practices have become high. Gone are the days where people have to spend their time and energy for a sole purpose. People have started performing multi tasks spending each minute purposefully. Innovative Concepts such as BYOD(Bring Your Own Device) contributes to a flexible and effective work environment. Bringing their own device such as tablets, iphones, PDA's(Personal Digital Assistant) puts the workers at ease to follow up their working methods. It is a great competitive advantage for those business areas where they have started implanting this concept as it reduces the cost incurred in providing their employees with laptops and other devices to assist their work. To our surprise the workers are also happy to spend and buy their own device as it leaves them at their own discretion. This concept was first followed by intel, an American company which analyzed the mindset of their employees and their willingness to use their own devices rather than being stuck up with laptops and phones provided by the companies. It is now slowly adapted by the IT sector in India.
[1] http://en.wikipedia.org/wiki/Telecommunications_statistics_in_India.
[2] http://www.business.att.com/enterprise/Family/mobility-services/mobile-applications.
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[4] Mobile learning as a chance to enhance education in developing countries- Article by MARGARETE
GRIMUS, MARTIN EBNER, ANDREAS HOLZINGER, systems and computer media, Graz
University of Technology.
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Paper Type | : | Research Paper |
Title | : | Talent Management Practices In Inida |
Country | : | India |
Authors | : | P. ANUNCIA GABRIELA |
Abstract: Talent Management" has become one of the most important buzzwords in Corporate HR and Training today. Talent management is the science of using strategic HR to improve business value and make it possible for companies and organizations to reach their goals. Everything that done to recruit, retain, develop, reward and make people perform is a part of talent management as well as strategic work force planning. A Talent Management strategy needs to be linked to the business strategy to make sense. The aim of this article is to discover how talent management is currently being used by a diverse range of organizations and to discover the practices of aneffective talent management program. In this competitive environment it is very important for the companies to manage their talent well, and then only they willbe at a competitive edge in comparison to their rivalries. Talent management provides an overview to all management areas and principles. It has become a toppriority for the organizations. The objective of the article is firstly, to find out the various challenges and trends of talent management & secondly, to identify thedifferent ways of attracting, developing and retaining talent.
Keywords: Human Resource, Talent management, Talent paradox, War of talent
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Paper Type | : | Research Paper |
Title | : | Green Marketing in Current Scenario |
Country | : | India |
Authors | : | A.S. Jeyasudha |
Abstract: This study aimed to identify the role of Green marketing, key to success of green marketing, opportunities and challenges in Green Marketing. Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As society becomes more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them.
[1] Advertising Age. 1991. "Spurts and Starts: Corporate Role in '90s Environmentalism Hardly Consistent." Advertising Age 62 (46):
GR14-GR16.
[2] Davis, Joel J. 1992. "Ethics and Green Marketing." Journal of Business Ethics 11 (2): 81-87.
[3] Davis, Joel J. 1993. "Strategies for Environmental Advertising." Journal of Consumer Marketing 10 (2): 19-36.
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Paper Type | : | Research Paper |
Title | : | Viral Marketing as an On-Line Marketing Medium |
Country | : | India |
Authors | : | Dr.N.Deepa, Dr.S.Thenmozhi |
Abstract: A market was originally,"simply a gathering place where people with a supply of items or capacity to perform a service could meet with those who might desire the items or services, perhaps at a pre arranged time". Philip Kotler in his earlier books defines as: "Marketing is human activity directed at satisfying needs and wants through exchange processes". To lead the race in the competitive world of Internet business, we must possess certain marketing skills and be flexible enough to move with fast changes that are inevitable. The competition is fierce therefore many different faucets of marketing must be explored and exploited. Viral marketing is the marketing buzzword. So what's it all about? How does it work? How did it all start? How effective is it? When is viral marketing appropriate? Who has succeeded? How can we learn from those who have succeeded and those who have failed? These are just some of the questions answered in viral marketing. It also provides an understanding of what it is about people that make them want to pass on an email to a friend or colleague - and how to ensure they do so for your benefit. This is a practical, informal, informative, easy-read guide to explain what viral marketing is, how to do it and how to measure success. The most effective way to reach the right people is to let influential consumers fully understand a product and then share it with others.
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[8] Ayyadurai, VA Shiva(2013). The Email Revolution: Unleashing the power to connect. ISBN 978-1621532637.
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