Volume-4 (INTERNATIONAL CASE STUDY CONFERENCE, MUMBAI)
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Paper Type | : | Case Study |
Title | : | A comparative analysis study of Franklin (I) smaller companies (G) & DSP BR Micro cap RP (G) Equity based mutual funds. |
Country | : | India |
Authors | : | Mr. Saudagar Godase |
Summary: The case study is based on "A comparative analysis study of Franklin (I) smaller companies (G) & DSP BR Micro cap RP (G) Equity based mutual funds". Now a day the Mutual fund is very famous in India as options in investment. While choosing any schemes the investors should to see the fund'sinvestment objectives & policies, risks & different cost structure.Interestingly the case highlights that when two different schemes drawn for two different open-ended diversified equity funds each of which features to provide a long term capital appreciation, different cost structure & funds investment objectives & policies for investors.
[1]. Dr. J. Murthy (2013), An analysis of Profitability performance of Heritage Food India Ltd; A case study, International journal of Applied financial management perspectives; volume-2, number4.
[2]. Dr. Anurag B singh, Ms. PriyankaTandon (2012), A study of financial performance; A comparative analysis of SBI & ICICI Bank, International journal of marketing, financial services and management research, volume-1, issue-2.
[3]. Tom Jacob, Anila shelve (2013), A comparative study of mutual fund schemes of SBI & UTI. An International refereed quarterly business research journal- JBMCR, Volume-2, number-6.
[4]. Meenakshi, SKS Yadav (2014), A critical analysis of Indian mutual funds sector; Acase study of UTI, Bank of India and Tata mutual fund. International Journal of trade and commerce-IIARTC, volume-3, No-1.
[5]. Garg, Sanjay (2011), A study on performance evaluation of selected Indian mutual funds, International journal of innovation, creativity & management (IJTCM); 1(1),1-10.
[6]. Sondhi; H.J. and Jain, PK (2010), Market risk and investment performance of Equity mutual funds in India; some empirical evidence, finance India, XXIV (2), 443-464.
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Paper Type | : | Case Study |
Title | : | A Quest for Solving Conflict Management |
Country | : | India |
Authors | : | Prof. Sayli Wable |
Case Summary: This Case deals with daily situations arriving in human resource department. The case is related with Industrial relation manager at a company named Dhoot transmission, Aurangabad. Issue arises due to improper handling with a worker at shop floor and it goes to such a extent that company goes for strike and production unit is totally closed down. Consequences of the case need to be analyzed and to be verified with different sections of the society. So, as a HR manager, what are your roles and responsibilities and identifying the problem correctly. Hr manager should know to deal with management and workers considering their benefit and fulfilling their view.
[1]. Inspite of unavailability of soft type of job, what as a HR manger, you would have done to Suresh?
[2]. Do you think welfare policies are adequate, if no give your own plan for the same.
[3]. Is it fault of Suresh or HR manager, Justify?
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Paper Type | : | Case Study |
Title | : | Labour Attrition Issues in JBL Software'sPvt Ltd. |
Country | : | India |
Authors | : | Mr. Shree Kumar Menon || Mr. Vishal R Tomar |
Abstract: - JBL Soft ware'sPvt.Ltd has been in the field of software development since past 6 years. The company ranked 5th amongst top 10 I.T companies in India. The force behind the phenomenal growth was the hard work of founder Mr.Gopal Krishnan who started the business with minimal capital of one lakh rupees. The company has corporate offices in Mumbai and branches in U.S and Australia. It has bench strength of five thousand employees, some of them working with the company since its inception.
[1]. Kalyan parbat . (2014). Sistema adopts 'buddy' system to curb attrition. kolkata : Times of India.
[2]. Varun Sood. (2014). Wipro launches 'Notch Up' programme to tackle attrition. Banglore : The Economic times .
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Paper Type | : | Case Study |
Title | : | Life Insurance Distribution at Crossroads |
Country | : | India |
Authors | : | Dr. Shubhada Mohan Kulkarni |
Case Summary: Life insurance penetration in India is still very low. There are public and private insurance companies that are all trying to reach potential customers using various means and ways. Traditionally agents have pushed sales of life insurance to great extent. Presently, in addition to agents other methods of contacting potential policyholders is used by all the existing players. Using technology and direct selling through websites is one way of contacting customers. Bancassurance is another way of persuading potential buyers. There are complaints about misselling in many cases. Agents are pushing those policies where they will earn more commission than considering the policyholders requirements and paying capacity. Similarly, there are reports of undue influence such as banks making it compulsory to buy policies while sanctioning bank loans. Computer literacy is still low in rural areas. Will they opt for buying policies online? Such questions are uppermost in the minds of people familiar with the industry. Ethical and efficient distribution will be the key success factors for sustainable development of the industry.
Key Words: Life Insurance, Distribution, Marketing, Agents, Bancassurance
[1]. Agarwal, A. (Feb. 2009). IRDA Journal , 18-20.
[2]. Chandrashekharan, D. (April 2008). Ethics in Life insurance. IRDA Journal , 20-22.
[3]. Editorial. (Feb. 2010). IRDA Journal .
[4]. Kumar, A., & Meenakshi, N. (2007). Marketing Management. New Delhi: Vikas Publishing House Pvt Ltd.
[5]. Lovelock, C., Wirtz, J., & Chatterjee, J. (2010). Services marketing; People, Technology, Strategy. New Delhi: Pearson.
[6]. Panda, T. K. (2014). Marketing Management. New Delhi: Excel Books.
[7]. Parekh, A. (Dec., 2011). Charting the Map-Insurance Distribution in India. IRDA Journal , 18-26.
[8]. Philip, K., Keller, K. L., Koshi, A., & Jha, M. (2013). Marketing Managemenr: A South Asian Perspective. New Delhi: Pearson.
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Paper Type | : | Case Study |
Title | : | Rational v/s Emotional |
Country | : | India |
Authors | : | Dr. Shusmah H |
Abstract: Case summary: There was excitement and thrill in the air in the School of Business Studies (SBS), everyone was excited, thrilled and enthusiastic about the challenge what M.Com and MBA semester students had in front of them. And the challenge was to organize two day management fest. You may ask what the challenge in it is; it was a challenge as this event was the pioneering event from the department which is only a three year old baby from a newly established Central University which itself was only 5 years old and was not independent, as it was running it administration and academics in a state university. Further making it more challenging for the students as there were major bottlenecks in the name of lack of infrastructure facilities. And excited and thrilled and enthusiastic because it was the event by the students, of the students and for the students which means from designing the brochure, event website, getting major and allied sponsors etc. everything was being taken care by students, of course under the able guidance of their teachers. They had to build everything from nothing. Months planning and preparation were at the stage of finishing touches and the event was supposed to start in another fortnight.
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Paper Type | : | Case Study |
Title | : | A Case Study on "Retail Branding and Brand Hygiene of Jaquar & Company Pvt. Ltd." |
Country | : | India |
Authors | : | Ms. Sonali P. Banerjee || Mr. Tarun Sharma |
Abstract: : The topic of retail branding and brand hygiene is nothing new to the world. It is something that the world follows and also obeys to. The importance of brand hygiene is very evident to the retail world and more so when the retailers' business depends upon how the product looks like and what is the store environment like. The customer will always prefer that product which looks appealing and to that store which provides good environment. This case study highlights the facts that it is important that the retailers maintain proper branding and more so from the company point of view also. The company must look forward to fulfilling the interest of the dealers and converting a dealer into a happy dealer.
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Paper Type | : | Case Study |
Title | : | Amazon Marketing - on the Snap of your fingers or in the Flip of a second the President of India on Sale |
Country | : | India |
Authors | : | Prof. Suryakumari Duggirala || Dr. Sneha Deshpande |
Abstract: Readers in bookstores did, not find one of the most anticipated books of the year 2014, until 1st Jan 2015. President Pranab Mukherjee's The Dramatic Decade: The Indira Gandhi Years, went on sale on Dec 11, his birthday. The book priced at Rs.595/- by the publisher was on sale for pre-orders at Rs.399/- after day of release. Amazon.in had exclusive rights to sell the books on its website for the first 21 days, given to it by Rupa Publications, the publishers of the book. Effectively, the book was with Amazon.in for a month at a lesser price and free shipping. Exclusive associations with brands are used to create brand recall among customers, establish control and leadership as a strategic partner for leading national and international brands.Rupa Publishers earlier in Nov'14 protested against online retailers selling books at cut-rate prices. The E-Retail sector has been predicted to achieve $15 billion in the next two years from about $4 billion at present. It was projected to touch $43 billion by 2018. It will contribute to 4% of the GDP by 2020, according to Crisil.
[1]. "Flyte Fails to Take Off, Flipkart to Shut down Music Store. "Times of India,N.p., 29 May 2013. Web
[2]. "President's Book Caught in Store-online Shelf Wars." The Telegraph.N.p.,n.d. Web. 09 Dec. 2014.
[3]. "Bookstores Sore with Rupa's Amazon Deal for Pranab Mukherjee's Book."N.p., n.d. Web.
[4]. "Pranab's Book Caught in E-tailervs Retailer Battle." The Hindu.N.p., 05 Dec. 2014. Web. 09 Dec. 2014.
[5]. Firstbiz.N.p.,n.d. Web. 09 Dec 2014
[6]. Mishra, Digbijay, and ArindamMajumdar. Business Standard.N.p., 05 Dec. 2014. Web. 10 Dec. 2014.
[7]. Arora, Kim. "President Pranab Mukherjee's Book Triggers Online-offline War." The Times of India.N.p., 04 Dec. 2014. Web. 05 Dec. 2014.
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Paper Type | : | Case Study |
Title | : | "Case Study: DFD &UML Diagrams through ABC Printing Press" |
Country | : | India |
Authors | : | Prof. Swapna Salil Kolhatkar || Prof. Manjiri Suhas Deshmukh |
Abstract: A technical comparative of a case study based on Structured System Analysis & Design and Object Oriented Analysis & Design is presented here for understanding the approach and individual implementation aspects of system development life cycle's initial phases of analysis and design with the help of working of the printing press. The case study presents various data flow diagrams defined by Yourdon and System Analysis and Design by I. Hawryskiewycz and unified modeling language diagrams defined by Grady Booch, Ivar Jacobson and James Rumbaugh. This case study also presents the use of the various notations to understand the logical and physical processes from the point of view of working of a process and its aspects in case of SSAD along with understanding the OOAD approach with the actor, its use cases and sequencing of situation.
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Paper Type | : | Case Study |
Title | : | Chemtex Materials: Crisis in Export Division |
Country | : | India |
Authors | : | Prof. Tejas Fadia |
Abstract: On December 13, 2010, Snehal Shah and Tapan Shah were in troubled thoughts. As Director Exports, both of them were in-charge of export division of Chemtex Materials Pvt. Ltd., Ahmedabad, Both of them had a joint conversation with one of the new customer in Turkey and their worst fears were confirmed. The client was refusing to take delivery of the order. The goods were with the customs department and Chemtex had to pay hefty charges for per day as client did not take delivery. This would potentially result in good amount of loss for the company. "We need to do something about this quickly. We need to resolve this and revisit our export policy" Said Snehal to Tapan.
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Paper Type | : | Case Study |
Title | : | Employee Communication at Annamalai University: iA Us.i Dea Sharing. |
Country | : | |
Authors | : | Professor Selvarasu Appasamy Mutharasu |
Summary: The attempt of four employee communication modules like 'Pen2Paper Model', '1word-1iDea Model', Social network Forms-Document Model', and 'Cloud9 people network Model' is the pilot project for staff and students to understand the need for internal extranet/intranet network in Universities.It helps in moving rebelling students and staff relationship to compelling relationship but there is no substitution to the authorities of University. It helps in exposing who is sinking the boat and steps can be taken to unite engaged employees by unlocking their potential. The learning about communication tools like talking, listening, energizing, supporting, content developing, embracing, ambassador, developing talent and event reporting is a value addition. It can minimize the competition for buttering the Boss to stay in position even without fulfilling their performance.It helps build teams inside the organization.
[1]. Chantal Epie, (2012), Employee Communication at Continental Products Plc, Lagos Business School, Pan-African University, European Case Clearing House – The case for Learning, London UK. www.thecasecentre.org
[2]. Charlene Li and Jose Bernoff, (2011), The GroundsWell Inside Your Company: using Social Technology to Forster Employee Communication, Connection and Collaboration, Winning in a World Transformed by Social Technologies, Harvard Business Review Press, ECCH the case for learning UK and USA. www.thecasecentre.org
[3]. Boris Groysberg and Michael Slind (2012), Give and Take: The triumph of Employee-Generated Content, Talk Inc., How trusted Leaders use Conversation to Power Their Organizations. Harvard Business Review Press, ECCH, UK and USA.
[4]. Rowe W Glenn (2001), Creating Wealth in Organization: The role of Strategic Leadership, The Academy of Management Executive, ABI/INFORM pg.81
[5]. Selvarasu A. et al. (2013), Real Physical Marketing Simulation Game for competitive Marketing Educational Service, AIMS10 International Conference Proceedings, ISBN 978-81-924713-1-0 pp 2422-2429