IOSR-JBM   8th International Business Research Conference

Abstract: The Sovereign Debt Crisis in Europe, better known as the Eurozone crisis, is acontinuing crisis that has engulped the eurozone countries, causing severe macroeconomic effects since 2009.

[1]. Indian economy oveview, Nov 2014, www.ibef.org
[2]. Economic suvey 2013-14, indiabudget.nic.in
[3]. European Debt Crisis, en.m.wikipedia.org
[4]. Stacca Livio, 'The Global Effects of the Euro Debt Crisis', working paper series no 1573, August 2013, European Central Bank, ecb.europa.eu
[5]. Masstricht Treaty, en.m.wikipedia.org
[6]. European Debt Crisis, en.m.wikipedia.org
[7]. Economy of India, en.m.wikipedia.org

Abstract: NBC News is reporting two Silicon Valley companies will now cover egg-freezing as an incentive for top female talent in their prime fertility years who don't want to sacrifice motherhood for work. The two tech giants appear to be the first major companies to do so for non-medical reasons. In a sign of its rarity, neither the Society of Human Resources Management nor the Families and Work Institute, a nonprofit that does research on workplace issues, have ever asked about egg freezing as a benefit in surveys. Apple and Facebook say they'll shell out as much as $20,000 for women to put their parenthood plans on ice.The firms also hope the incentive will help women balance child-rearing and work life. However, even as success rates continue to rise, there are no guarantees the method will lead to conception down the road. While the move is sure to bring in gifted tech talent eager to have it all, experts warn that freezing eggs is no guarantee of a future family. Thus, this article is an attempt to understand the practicality of the concept of the egg-freezing and focuses on the side effects of the renewed concept.It will be an empirical study based on the secondary data for fact finding.

Keywords: Women, Egg frizzing, empowerment, child.

[1]. Research Article [2]. Ellender, S. (2005). Assisted reproduction: Defining and evaluating the multiple outcomes of technologically advanced interventions [3]. Dutcher, S. W. (2001). 'Big business for the people': Co-operative wholesaling in the Maritime Provinces. [4]. Hormel, L. M. (2004). Gender and informal work arrangements in post-soviet Komsomolsk, ukraine
[5]. Krawiec, K. D. (2009). Altruism and intermediation in the market for babies. Washington and Lee Law Review, 66(1), 203-257.

Abstract: This paper examines the concept, of Marketing-Accounting-Finance Interface (MAFI) in terms of the costs involved and benefits implications to the consumer, to the producer, and/or to the credit granting agency in relation to consumer credit, specifically as they relate to short term cash flow management that business turnarounds primarily seek to stabilize – a powerful illustration of the much spoken but least demonstrated paradigm of integrated business management. The old concept of bifurcating and Trifurcating of business management science into various compartments like economics, quantitative techniques, human resources management (HRM), finance, accounting, production, marketing, law, and organization behavior will not and cannot serve the purpose.

[1]. Ackoff, Russell L. and Fred E. Emery (1972), On Purposeful Systems, Chicago, IL: Aldine Atherton.
[2]. Ambler, Tim (2001), "What Marketing Success Look Like?" Marketing Management, 10:1 (Spring), 12-18.
[3]. Anderson, Eugene W., Claes Fornell and Sanal K. Mazvancheryl (2004), "Customer Satisfaction and Shareholder Value," Journal of Marketing, 68: 4 (October), 172-85.
[4]. De Vriend, G. K., P. A. Von der Heide and Stegistra (2000), "What are we Worth?" Strategic Finance Magazine, 81: 9, (March), 56-52.
[5]. Hunt, Shelby D. and Robert M. Morgan (1995), "The Comparative Advantage Theory of Competition," Journal of Marketing, 59 (April), 1-15.

Abstract: The main purpose of the study is to analyze the corporate social responsibility (CSR)activities carried out by select Public and Private sector banks to connect emotionally with their customers in 2013 - 14.Given the obvious role that emotions play in work and everyday lives, now even banking sector has realized it but the researchers has given no importance to the topic till date in retail banking sector. Secondly, study looks at comparative study of some of the common emotional initiativestaken by top leading banks like ICICI, HDFC and AXIS from Private sector and SBI, PNB and BOB from Public sector in Mumbai (as per BSE and NSE) in order to connect emotionally with their customers and how far it is recognised by their respective customers. Lastly, to know is there any difference in the opinion of the select Public and Private sector bank customers for the same.

Keywords: Emotional Initiatives, Service quality, Relationship management, Public and Private Sector banks

[1]. Bougie R., Pieters R. &Zeelenberg M. (2003). Angry customers don‟t come back, they get back: The experience and behavioural implications of anger and dissatisfaction in services. Journal of the Academy of Marketing Science, 31(4), 377–393.
[2]. Bedi M. (2010). An integrated framework for service quality, customer satisfaction and behavioural responses in Indian banking industry: A comparison of Public and Private sector banks. Journal of Service Research, 10(1), 157–172.
[3]. Dr.Vahid Reza Mirabi, Ahmad Asgari, Abolghasem Gholamreza Tehrani, and Bita Hadizadeh Moghaddam (2014). The Impact of Corporate Social Responsibility (CSR) on the Brand Preference in BankingIndustry; (The case study: banks of Mellat and Refah in Iran). Kuwait Chapter of Arabian Journal of Business and Management Review, 3(7)

Abstract: Green Banking is an umbrella term referring to practices and guidelines that make banks sustainable in economic, environment, and social dimensions. It aims to make banking processes and the use of IT and physical infrastructure as efficient and effective as possible, with zero or minimal impact on the environment. (IDRBT Publication August, 2013).Green banking is making technological improvements, operational improvements and changing client habits in the banking sector. It is a smart and proactive way of thinking with a vision of future sustainability. Banking activities are not physically related to the environment, but the external impact of their customer activities is substantial.

[1]. Chadichal Shilpa and Dr Misra Sheelan (2013). Exploring Web Based Servqual Dimensions In Green Banking Services Impact on Developing e-CRM. Asia Pacific Journal of Management and Entrepreneurship, 1 (3), 285 – 312.
[2]. Dr. Jha Nishikant and Bhome Shraddha (2013). A Study of Green banking trends in India. International Monthly Refereed Journal of Research In Management & Technology, 2, 127 – 132.
[3]. Gupta S, (2003). Do Stock market penalise Environment-Unfriendly Behaviour? Evidence from India. Delhi School of Economics working Paper Series, 116.
[4]. Jeucken M (2001). Sustainable Finance and Banking, The Finance sector and The Future of the Planet. London, Earthscan
[5]. Hart S. l., & Ahuja G. (1996). Does it Pay to be Green? An Empirical Examination of the Relationship between Emission Reduction and Firm Performance.Business strategy and Environment, 30-37.

Abstract: The National Highway Development Programme (NHDP) - the massive road development programme was launched by the Govt. in the year 1999 with an objective to provide high speed roads there by transforming the movement of goods and people in the Country. While the project broadens its scope, funds have become a major concern. An investment of about Rs. 2 trillion is required for all projects under the programme. The first two phases of the NHDP saw more funds being pumped in from fuel surcharges and assistance from multilateral agencies. Comparatively speaking, private sector participation was low-only to the extent of Rs. 125 billion. The trend however was shifted in favour of financing through the private sector participation. From phase III onwards, all the projects of the NHDP were taken up on BOT basis, through either toll or annuity. In fact toll roads were out of favour for many years due to concerns about traffic diversions away from the paid facilities. However, there has been a revival of interest in the last 10 years, primarily because tolling makes it easier to raise off balance- sheet financing and to encourage greater involvement of the private sectors. The paper discusses the various aspects of the highway financing system and how the toll (user fee) has become an established source of funds in India, and an update on some noteworthy highway projects which are implemented successfully on a BOT basis.

Keywords: Toll road, BOT, NHDP, PPP, Finance.

[1]. Agarwal, V. (2014). RFID Tolling Impacts and Challenges. Traffic Infra Tech, Vol. 4, No. 5, pp. 31-31.
[2]. Agrawal, R. & Verma, S. (2008). Operation and Maintenance of Road on BOT Contract, A Thesis Report, NICMAR, Pune. pp. 23-30.
[3]. Chandrasehkar, M. (2010). Policy reforms towards increasing private sector participation. Indian Infrastructure. Vol. 13, No. 2, pp. 42-44.
[4]. Estache, A. et al. The Long and Winding Path to Private Financing and Regulation of Toll Roads
[5]. Fisher, G. & Babbar, S. Private Financing of Toll Roads RMC Discussion Paper Series, 117.
[6]. Funding for National Highway Program, (July. 2000). Indin Infra, Vol. 2. No.17, pp. 42-43.

You're not alone. Corporate belts are cinching all across the world. While a few unfortunate companies are struggling for survival itself, nearly all organizations are looking for ways to become leaner. Staffers of every company are working twice as hard, just to maintain last year's revenue. At the same time, every company is growing geographically and adding new services to their offering. These conflicting challenges force them to look beyond simple budget and staff reductions to reengineer their human resource practices.

.................................,

Abstract: The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. This study focuses on examining the perception of the ladies of Kolkata about the celebrity endorsement for beauty creams and the subsequent impact on their purchase decisions. In depth quantitative approach has been adopted among 100 ladies of Kolkata in order to investigate the perception of the respondents towards celebrity endorsement and how it affects their purchase decision .The findings derived from analyzing the collected data unearthed some very interesting facts which have been summarized in the conclusion.

[1]. Alperstein, Neil M. (1991) ‗‗Imaginary Social Relationships with Celebrities Appearing in Television Commercials.'' Journal of
Broadcasting and Electronic Media 35,1:43 -58
[2]. Atkin , Charles and Block M.,(February/March 1983), ― Effectiveness of Celebrity
[3]. Endorsers‖ , Journal of Advertising Research 23, 1 : 57-62
[4]. Friedman, H.H and Friedman, L. (1979), ―Endorser Effectiveness by Product Type‖, Journal of Advertising Research,19, 5:63-71.
McCracken, G. (1989). ―who is the celebrity endorser? cultural foundations of the endorsement process‖, journal of consumer
research,16:310-321.

Abstract: Due to increasing competition in insurance sector, understanding the customer perception about service quality is becoming indispensable. Insurance in India is usually understood as a measure to save the tax for an individual. It is not considered as a medium of investment by most of the people.

[1]. David G.(1994), Principles of H.R. Management, London, Pp.79.
[2]. Kothari C.R.(2009), "Research Methodology", Wishwa Prakashan Publication, Chennai.
 Books (Edited):
[3]. Namasivayam N.;Ganesan S. & Rajendran S.(2006), "Socioeconomic factors influencing the decision in taking life insurance policies", Insurance Chronicle, The ICFAI University Press.

Abstract: The capital structure decision is crucial for understanding the dynamics of business growth for any business organization because organizations are oriented towards maximizing output as it has greater impact on a firm's ability to deal with its competitive environment. This study synthesizes the capital structure determinants theory and empirically examines both the determinants and suggested firm behavior patterns in relation to financing decisions of 145 Manufacturing Sector Firms for the period from 2001-2009. Such analysis is carried out by using a relatively new and innovative factor-analytic structural equation modelling (SEM) methodology. The objective is to study the capital structure of selected Manufacturing sector firms and its impact on the value of the firm.

[1]. Chingfu Chang, Alice C. Lee and Cheng F. Lee, " Determinants of capital structure choice: A structural equation modeling approach", The Quarterly Review of Economics and Finance, 2009, vol. 49, issue 2, pages 197-213.
[2]. Harris, M.,Raviv, A.(1991), "The theory of Capital Structure", Journal of Finance, Vol 46 No. 1, pp.297-355
[3]. Hovakimian Armen, Opler Tim, Titman Sheridan. "The Capital Structure Choice: New evidence for a dynamic trade off model." Journal of Applied Corporate Finance. Vol. 15, No. 1, 2002: 24-30.
[4]. Jensen M. and W. Meckling, 1976, "Theory of the Firm: Managerial Behavior, Agency Costs,

Abstract: Emotions were ignored in the study of Organizational Behaviour in the past. Recently organizational behaviour researchers have started increasingly recognizing the important role of emotions within the work setting. Although this research is still in development, it is becoming clear that emotional dimensions pervade the entire spectrum of organization behaviour including human behaviour. Now-a-days many researchers of organizational behaviour are concentrating on emotions and its relationship with work effectiveness. One area of research in emotions that has received considerable attention within work setting is emotional labour (EL). Managing emotions at work is termed as emotional labour. When an individual performs emotional work as a required part of his job performance it is called emotional labour. All service industries require interaction with customers. These jobs require employees to be courteous and nice to customers, regardless of how the customer is treating the employee- cause emotional labour. The main focus of this paper is to explore the concept "Emotional Labour". The discussion includes historical background, definition, dimensions of EL, various facets and challenges that are faced by employees while performing emotional labour and consequences of EL.

Keywords: Emotional Labour, Service Industry

[1]. Abraham R. (1998), Emotional dissonance in organizations: Antecedents, consequences and moderators, Genetic, Social & General Psychology monographs, Vol. 124, No. 2 pp. 229-246.
[2]. Adelmann P.K. (1995), Emotional labour as a potential source of job stress, in Sauter S.L. and Murphy L.R. ( Eds), Organizational risk factors for Job Stress, American Psychological Association, Washington, DC, pp- 371-381.
[3]. Arvey, R.D., Renz G.L. &Waston T.W. (1998), ― Emotionality and Job Performance: Implications for Personnel Selection‖, Research in Personnel and Human Resource Management, 16, pp. 103- 147.
[4]. Ashford, B.E.; Tomiuk, M. A. - Emotional labour and authenticity: Views from service agents, in S. Fineman (Ed.), Emotins in organizations. Thousand Oaks, CA: Sage, 2000
[5]. Ashforth B.E. & Humphrey R.H.(1993) Emotional labour in service roles: The influence of identity, Academy of Management Review, 18, pp. 88-115.

Abstract: Retail trade contributes around 10-11% of India's GDP and currently employs over 4 crore people. Within this, unorganized retailing accounts for 96% of the total retail trade. Traditional forms of low-cost retail trade, from the owner operated local shops and general stores to the handcart and pavement vendors together form the bulk of this sector. Since the organized sector accounts for less than 8% of the total workforce in India and millions are forced to seek their livelihood in the informal sector, retail trade being an easy business to enter with low capital and infrastructure needs, acts as a kind of social security net for the unemployed. Organized retailing has witnessed considerable growth in India in the last 10-12 years and is growing at a much faster rate than the overall retail sector. This trend of an increasing share of retail trade coming under the organized sector inevitably causes displacement of small retailers in the unorganized sector and affects their livelihood. This paper explores the impact of Big chain retailers on the sales of small kirana stores owner.

[1] Mohan Guruswamy, Kamal Sharma, Jeevan Prakash Mohanty and Thomas J. Korah "FDI in India‟s Retail Sector -More Bad than Good? (http://www.indiafdiwatch.org/fileadmin/India_site/10-FDI-Retail-more-bad.pdf)
[2] Pulkit Agarwal and Esha Tyagi "Foreign Direct Investment in Indian Retail Sector – An Analysis‟ (http://www.lawyersclubindia.com/articles/An-Analysis-of-Foreign-Direct-Investment-in-India-3418.asp)
[3] Trouble in Store: A Setback for India's Organized Retail Sector - Published: February 26, 2009 in India Knowledge@Wharton
[4] The Development of Private Enterprise in the People‟s Republic of China, Asian Development Bank, available at http://www.adb.org/documents/studies/PRC_Private_Enterprise_Development/prc_private_enterprise.pdf
[5] Stephan J. Goetz and Hema Swaminathan, "Wal-Mart and Rural Poverty", Paper presented at the American Agricultural Economics Association Annual Meeting, Denver, Colorado, August 1-3, 2004.