Volume 1
Volume 2
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Paper Type
:
Research Paper
Title
:
The Role of Business Plans required promoting Business Leaders, Young Entrepreneurs, Women Entrepreneurs
Country
:
India
Authors
:
Dr. Ram Pravesh || Dr. Sandip K Pandy
Abstract: A well-structured business plan is a critical tool for fostering entrepreneurship, providing a strategic roadmap for business leaders, young entrepreneurs, and women entrepreneurs. This research examines the essential role of business plans in enhancing strategic decision-making, financial planning, risk management, and market competitiveness. Business plans enable young entrepreneurs to navigate competitive markets, secure funding, and ensure business scalability. Women entrepreneurs, often facing gender-based challenges in business, benefit from structured.....
.
Key Words:Business plan, entrepreneurship, financial planning, risk management, business growth, startup ecosystem, strategic decision-making
[1]. Audretsch, D. B., Keilbach, M. C., & Lehmann, E. E. (2006). Entrepreneurship and Economic Growth. Oxford University Press.
[2]. Barringer, B. R., & Ireland, R. D. (2019). Entrepreneurship: Successfully Launching New Ventures. Pearson.
[3]. Blank, S., & Dorf, B. (2020). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. K&S Ranch.
[4]. Brinckmann, J., Grichnik, D., & Kapsa, D. (2010). Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning–performance relationship. Journal of Business Venturing, 25(1), 24-40.
[5]. Brush, C. G., de Bruin, A., & Welter, F. (2009). A gender-aware framework for women's entrepreneurship. International Journal of Gender and Entrepreneurship, 1(1), 8-24.
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
E-Commerce and Online Pharmacies: Ensuring Patient Safety, Data Privacy, and Compliance in the Digi
Country
:
India
Authors
:
Anurag Chourasia
Abstract: The rapid proliferation of e-commerce in the pharmaceutical industry has significantly altered the healthcare landscape. Online pharmacies offer convenience and accessibility but also raise concerns regarding patient safety, data privacy, and regulatory compliance. This paper critically examines the implications of digital pharmaceutical services, highlighting key challenges and strategies to ensure secure, ethical, and regulatory-compliant operations. The study explores the evolution of online pharmacies, the risks associated with counterfeit drugs, self-medication, and cybersecurity threats, and the role of technological advancements in mitigating these risks.....
Keywords: E-commerce, online pharmacies, patient safety, data privacy, regulatory compliance, digital healthcare, cybersecurity, pharmacovigilance.
[1]. Brown, T., & Green, P. (2022). Cybersecurity in digital healthcare: AI-driven solutions for emerging threats. Springer.
[2]. Chen, L., & Li, X. (2020). AI in pharmacy: Revolutionizing drug safety and fraud prevention. Journal of Pharmaceutical Innovation, 15(4), 567-582.
[3]. European Medicines Agency. (2019). Falsified medicines directive: Ensuring drug safety in the European Union. https://www.ema.europa.eu
[4]. FDA. (2020). Drug Supply Chain Security Act (DSCSA). U.S. Food & Drug Administration. https://www.fda.gov
[5]. Garcia, R., & Lopez, S. (2022). Innovations in digital pharmacy: AI, blockchain, and regulatory challenges. Health Informatics Review, 18(2), 89-103.
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Impact of Social Media on Women's Empowerment in Asian Countries
Country
:
India
Authors
:
Govind Singh || Dr. Pushpender Singh
Abstract: This paper explores the multifaceted impact of social media on women's empowerment across diverse Asian countries. It examines how social media platforms are reshaping public discourse, societal norms, and mobilizing women for collective action, while also acknowledging the contextual challenges posed by socio-economic disparities, cultural conservatism, and political repression. Drawing on theoretical frameworks such as social constructivism, feminist theory, and multidimensional empowerment models, the study analyses case.....
Keywords: Social Media, Women's Empowerment, Asia, Digital Activism, Gender Equality, Social Constructivism, Digital Divide
[1]. Akhter, N. & Naheed, F. (2014). PERCEPTIONS OF EDUCATED WOMEN ABOUT THE ROLE OF MEDIA IN WOMEN EMPOWERMENT.
[2]. Yerneni, S. (2018). Reaching the Unreached: The Role of Information Communication Technologies on Agency of Women in India.
[3]. Irshad, S., & Samad, A. (2021). # MeToo as a Failed Movement of Women Empowerment in Pakistan: A Critical Discourse Analysis. Research Journal of Social Sciences and Economics Review, 2(1), 154-167.
[4]. Pal, A. & De', R. (2021). For Better or for Worse? A Framework for Critical Analysis of ICT4D for Women.
[5]. Leder, S. (2022). Beyond the 'Feminization of Agriculture': Rural out-migration, shifting gender relations and emerging spaces in natural resource management. Journal of Rural Studies.
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Role of Digital Marketing in Pharma Brand Awareness and Patient Engagement
Country
:
India
Authors
:
Anurag Chourasia
Abstract: Digital marketing has revolutionized the pharmaceutical industry by transforming how companies build brand awareness and engage with patients. This paper explores the impact of digital marketing strategies, including content marketing, social media outreach, influencer collaborations, and personalized digital campaigns, on the pharmaceutical sector. The study highlights case studies demonstrating successful patient engagement and improved health literacy through digital channels. It also discusses regulatory challenges and ethical concerns associated with digital......
Keywords: - Digital marketing, pharmaceutical branding, patient engagement, healthcare marketing, social media, content marketing, AI-driven marketing, regulatory compliance, blockchain security, telemedicine integration
[1]. Agarwal, R., & Weill, P. (2012). The benefits of digital marketing in the pharmaceutical industry. Journal of Pharmaceutical Research, 45(3), 123-134. https://doi.org/10.1007/s10257-012-0198-9
[2]. Anderson, C., & Smith, J. (2018). Digital marketing strategies in the healthcare sector. Health Marketing Quarterly, 35(2), 112-130. https://doi.org/10.1080/07359683.2018.1444532
[3]. Bansal, P., & Kumar, R. (2020). The role of SEO in pharmaceutical brand visibility. International Journal of Digital Marketing, 27(1), 89-102. https://doi.org/10.1108/IJDM-03-2020-0021
[4]. Brown, T., & Wilson, H. (2019). Ethical considerations in pharma digital marketing. Journal of Business Ethics, 50(4), 210-225. https://doi.org/10.1007/s10551-019-0412-3
[5]. Chatterjee, A. (2021). Influence of social media marketing on patient engagement. Social Media in Medicine, 32(5), 75-89. https://doi.org/10.1080/17441692.2021.1894005
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Digital Work Environments and Employee Well-Being: HR Strategies for Psychological Resilience
Country
:
India
Authors
:
Dr. Noopur Jaiswal || Dr. Ravindra Kumar
Abstract: This research investigated the influence of digital work environments on employee well-being, emphasizing the critical role of Human Resource (HR) strategies in fostering psychological resilience. A quantitative study was conducted with a sample of 100 employees across diverse industries to assess work-life balance, stress levels, and job satisfaction. Statistical analyses, including descriptive statistics, Pearson's correlation (r = 0.65, p < .01), regression modelling..........
Key words :Digital work environments, employee well-being, HR strategies, psychological resilience, work-life balance, digital fatigue
[1]. Brown, P., & Lee, M. (2020). Enhancing psychological resilience through workplace interventions. Journal of Organizational Psychology, 45(3), 123-140.
[2]. Smith, J., & Jones, R. (2021). The impact of digital work environments on employee stress and well-being. Human Resource Management Review, 30(2), 87-102.
[3]. Taylor, K., Adams, L., & Morgan, D. (2019). HR strategies for managing digital workload and employee wellness. Journal of Workplace Psychology, 28(4), 55-72.
[4]. Bailey, D. E., & Kurland, N. B. (2020). Telework and the virtual organization: The impact of remote work on employees. Journal of Organizational Behavior, 41(5), 589–603. https://doi.org/10.1002/job.2432
[5]. Wang, B., Liu, Y., Qian, J., & Parker, S. K. (2021). Achieving effective remote working during the COVID‐19 pandemic: A work design perspective. Applied Psychology, 70(1), 16–59. https://doi.org/10.1111/apps.12290.
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Structural breakdowns and revival of the Indian economy: Evidence of Granger Causality on time series data of Foreign direct investment inflow and macroeconomic factors
Country
:
India
Authors
:
Dr. Amit Saini || Dr. Ankur Sharma || Mr. Govind Singh
Abstract: Globalization and liberalization bring many new and innovative products to the world, with foreign direct investment being innovative products and several different forms of foreign direct investment currently available. Foreign direct investment is a single, great tool to attract international economic integration in any economy. This signifies the relationship between FDI and GDP, GDP Per Capita, Export, and Inflation. Many developing countries, such as India......
Keywords: FDI, GDP, GDP per capita, Inflation
[1].
Chen X, Lee TJ, Hyun SS. How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement. J Hosp Tour Manag. 2022;51:176–86.
[2].
Pai CK, Chen H, Lee TJ, Hyun SS, Liu Y, Zheng Y. The impacts of under-tourism and place attachment on residents' life satisfaction. J Vacat Mark. 2024;30(4):694–712.
[3].
Sharpley R. The myth of sustainable tourism. CSD Center Sustain Dev. 2010;4:1–14.
[4].
Tsuchiya M. The proper relationship between preservation and utilization of cultural assets: recent trends in cultural heritage protectionpolicy in Japan. In: Cultural heritage in Japan and Italy: perspectives for tourism and community development. Springer; 2024. p. 33–48.
[5].
Wang Y, Zhao R. Coupling coordination development between eco-investment, tourism, and logistics in Anhui Province, China. HumSoc Sci Commun. 2024;11(1):1–13..
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Structural breakdowns and revival of the Indian economy: Evidence of Granger Causality on time series data of Foreign direct investment inflow and macroeconomic factors
Country
:
India
Authors
:
Dr. Amit Saini || Dr. Ankur Sharma || Mr. Govind Singh
Abstract: Globalization and liberalization bring many new and innovative products to the world, with foreign direct investment being innovative products and several different forms of foreign direct investment currently available. Foreign direct investment is a single, great tool to attract international economic integration in any economy. This signifies the relationship between FDI and GDP, GDP Per Capita, Export, and Inflation. Many developing countries, such as India, face savings deficits. This problem can be solved with the help of foreign direct investments. This research....
Keywords:FDI, GDP, GDP per capita, Inflation
[1].
Chen X, Lee TJ, Hyun SS. How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement. J Hosp Tour Manag. 2022;51:176–86.
[2].
Pai CK, Chen H, Lee TJ, Hyun SS, Liu Y, Zheng Y. The impacts of under-tourism and place attachment on residents' life satisfaction. J Vacat Mark. 2024;30(4):694–712.
[3].
Sharpley R. The myth of sustainable tourism. CSD Center Sustain Dev. 2010;4:1–14.
[4].
Tsuchiya M. The proper relationship between preservation and utilization of cultural assets: recent trends in cultural heritage protectionpolicy in Japan. In: Cultural heritage in Japan and Italy: perspectives for tourism and community development. Springer; 2024. p. 33–48.
[5].
Wang Y, Zhao R. Coupling coordination development between eco-investment, tourism, and logistics in Anhui Province, China. HumSoc Sci Commun. 2024;11(1):1–13
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Revolutionizing Finance: The Impact of Digitalization on Financial Markets in India
Country
:
India
Authors
:
Rupali Khurana || Dr. Pallavi Bhardwaj || Dr. Sana Zaidi
Abstract: The rapid adoption of digital technologies is driving a tremendous transformation in India's financial sector. With the widespread availability of smartphones, affordable internet, and government initiatives like Digital India and Jan Dhan Yojana, the country is witnessing a financial revolution unlike before. Market operations have been rethought and improved upon by the fast adoption of FinTech solutions, algorithmic trading, blockchain technology,.......,
Keywords: Digitalization, Financial Markets, Fintech, Blockchain, Regulatory Challenges
[1]. Ministry of Electronics and Information Technology (MeitY). (2015). Digital India: Transforming India into a digitally empowered society and knowledge economy. Government of India.
[2]. National Payments Corporation of India (NPCI). (2021). UPI: A revolution in digital payments. NPCI Reports.
[3]. Reserve Bank of India (RBI). (2023). Annual report on digital payments and financial inclusion. RBI Publications.
[4]. Securities and Exchange Board of India (SEBI). (2023). Retail investor participation in Indian stock markets. SEBI Market Reports.
[5]. Kapoor, S., Bhattacharya, R., & Goyal, P. (2020). The rise of FinTech: Disrupting traditional financial services in India. Journal of Financial Innovation, 5(3), 45-62.
- Citation
- Abstract
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- Full PDF
Paper Type
:
Research Paper
Title
:
Sustainability through Workforce Management: Examining the Nexus of GHRM and Organizational Culture
Country
:
India
Authors
:
Shruti Rawat || Dr. Manish Srivastava
Abstract: Sustainability has become a key strategic goal for organizations, and workforce management plays a pivotal role in achieving it. This study examines the relationship between Green Human Resource Management (GHRM) and organizational culture in driving sustainable performance. GHRM practices, including green recruitment, training, performance management, and employee engagement, encourage environmentally responsible behavior among employees. Simultaneously, an organization's culture, defined by shared values, leadership commitment, and sustainability-oriented practices, acts as a foundation for embedding green initiatives within corporate......
Key Words:Green Human Resource Management, Organizational Culture, Sustainable Performance, Environmental Sustainability, Workforce Management
[1]. Amini, M., Bienstock, C. C., & Narcum, J. A. (2018). Status of corporate sustainability: a content analysis of Fortune 500 companies. Business Strategy and the Environment, 0(0). https://doi.org/10.1002/bse.2195
[2]. Arda, O. A., Bayraktar, E., & Tatoglu, E. (2018). How do integrated quality and environmental management practices affect firm performance? Mediating roles of quality performance and environmental proactivity. Business Strategy and the Environment, 0(0). https://doi.org/10.1002/bse.2190
[3]. Attaianese, E. (2012). A broader consideration of human factor to enhance sustainable building design. Work, 41(1), 2155–2159.
[4]. Backhaus, K. B., Stone, B. A., & Heiner, K. (2002). Exploring the Relationship Between Corporate Social Performance and Employer Attractiveness. Business & Society, 41(3), 292–318. https://doi.org/10.1177/0007650302041003003
[5]. Bansal, P., & Roth, K. (2000). Why companies go green: a model of ecological responsiveness. Academy of Management Journal, 43(4), 717–736..
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Work Life Balance of Working Women: A Conceptual Framework
Country
:
India
Authors
:
Reena || Dr Pooja Jain
Abstract: For working professionals who are trying to combine their personal and professional lives, work-life balance is a major concern. Work-life balance has become a major workplace concern in today's society, as everyone must juggle competing obligations and duties. However, it is now a problem for both sexes, professionals at all levels, and sectors worldwide due to rising job pressure, globalization, and technological innovation. A key component of any working person's life is work-life balance. Married women in particular face a larger challenge in juggling career and home life. Sometimes, this work-life mismatch...
KEYWORDS: work life balance, imbalances, marital status, life satisfaction
[1]. Ahemad, M., Chaudhary, A., & Karush, D. K. (2013) "A review of the quality of work-life balance for women employees: A case of working women in academics. "International Journal of Trends in Economics Management & Technology (IJTEMT), 2(1), 60-65.
[2]. Adisa, T. A., Gbadamosi, G., & Osabutey, E. L. (2016). Work-family balance: A case analysis of coping strategies adopted by Nigerian and British working mothers. Gender in Management: An International Journal, 31(7), 414-433.
[3]. Begum,V., Arshi, T. A. (2024)"A study on work-family life imbalance among women administrators in UAE higher education organizations ", Heliyon 10 (2024) e28286.
[4]. Chrisler, J. (1998) "Teacher vs. scholar: Role conflict for women" journal of the Society for Menstrual Cycle Research" pp.66-75.
[5]. Darji, Mittal. (2016).The challenges faced by Indian working women to balance professional and social life in 21st century, International Conference women in Science and Technology: Creating sustainable Career. 1(1). 60-66.
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
The Role of Artificial Intelligencein Human Resource Management: Transforming the Future of Work
Country
:
India
Authors
:
Ms. Sapna Saklani
Abstract: Artificial Intelligence (AI) is revolutionizing Human Resource Management (HRM) by automating processes, enhancing decision-making, and improving workforce management. This research paper explores the transformative impact of AI in key HR functions such as talent acquisition, employee engagement, performance management, learning and development, and HR analytics. AI-driven tools, including chatbots, predictive analytics, and machine learning algorithms, are reshaping recruitment, personalized training, and workforce planning. While AI enhances efficiency and accuracy, it also presents challenges related to ethical concerns, data privacy, and workforce adaptation. This study highlights the benefits, limitations, and future implications of AI in HRM, emphasizing the need for a balanced approach that integrates AI with human-centric HR practices.....
Keywords: Human Resource Management, Artificial Intelligence, HR Practices, HR Transformation
[1] R. Meshram, ≪The Role of Artificial Intelligence (AI) In Recruitment and Selection of Employees in The Organization,≫ vol.11, n° %19, pp. 322-333, 2023.
[2] Z. Chen, ≪Artificial Intelligence-Virtual Trainer: Innovative Didactics Aimed at Personalized Training Needs,≫ Journal of the Knowledge Economy, vol. 14, p. 2007–2025, 2023.
[3] A. Jain, A. K. Yadav et Y. Shrivastava, ≪Modelling and optimization of different quality characteristics in electric discharge drilling of titanium alloy sheet,≫ Materials Today: Proceedings, vol. 21, n° %13, pp. 1680-1684, 2020.
[4] C. Prentice, S. D. Lopes et X. Wang, ≪Emotional intelligence or artificial intelligence– an employee perspective,≫ Journal of Hospitality Marketing & Management, vol. 29, n° %14, pp. 377-403, 2020.
[5] T. Karaboğa, H. A. Karaboğa, D. Basar et S. Zehir, ≪Digital Transformation Journey of HR: The Effect of Big Data and Artificial Intelligence in HR Strategies and Roles,≫ Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services, pp. 94-115, 2022
- Citation
- Abstract
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- Full PDF
| Paper Type | : | Research Paper |
| Title | : | The Role of Business Plans required promoting Business Leaders, Young Entrepreneurs, Women Entrepreneurs |
| Country | : | India |
| Authors | : | Dr. Ram Pravesh || Dr. Sandip K Pandy |
Abstract: A well-structured business plan is a critical tool for fostering entrepreneurship, providing a strategic roadmap for business leaders, young entrepreneurs, and women entrepreneurs. This research examines the essential role of business plans in enhancing strategic decision-making, financial planning, risk management, and market competitiveness. Business plans enable young entrepreneurs to navigate competitive markets, secure funding, and ensure business scalability. Women entrepreneurs, often facing gender-based challenges in business, benefit from structured.....
.
Key Words:Business plan, entrepreneurship, financial planning, risk management, business growth, startup ecosystem, strategic decision-making
[1]. Audretsch, D. B., Keilbach, M. C., & Lehmann, E. E. (2006). Entrepreneurship and Economic Growth. Oxford University Press.
[2]. Barringer, B. R., & Ireland, R. D. (2019). Entrepreneurship: Successfully Launching New Ventures. Pearson.
[3]. Blank, S., & Dorf, B. (2020). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. K&S Ranch.
[4]. Brinckmann, J., Grichnik, D., & Kapsa, D. (2010). Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning–performance relationship. Journal of Business Venturing, 25(1), 24-40.
[5]. Brush, C. G., de Bruin, A., & Welter, F. (2009). A gender-aware framework for women's entrepreneurship. International Journal of Gender and Entrepreneurship, 1(1), 8-24.
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | E-Commerce and Online Pharmacies: Ensuring Patient Safety, Data Privacy, and Compliance in the Digi |
| Country | : | India |
| Authors | : | Anurag Chourasia |
Abstract: The rapid proliferation of e-commerce in the pharmaceutical industry has significantly altered the healthcare landscape. Online pharmacies offer convenience and accessibility but also raise concerns regarding patient safety, data privacy, and regulatory compliance. This paper critically examines the implications of digital pharmaceutical services, highlighting key challenges and strategies to ensure secure, ethical, and regulatory-compliant operations. The study explores the evolution of online pharmacies, the risks associated with counterfeit drugs, self-medication, and cybersecurity threats, and the role of technological advancements in mitigating these risks.....
Keywords: E-commerce, online pharmacies, patient safety, data privacy, regulatory compliance, digital healthcare, cybersecurity, pharmacovigilance.
[1]. Brown, T., & Green, P. (2022). Cybersecurity in digital healthcare: AI-driven solutions for emerging threats. Springer.
[2]. Chen, L., & Li, X. (2020). AI in pharmacy: Revolutionizing drug safety and fraud prevention. Journal of Pharmaceutical Innovation, 15(4), 567-582.
[3]. European Medicines Agency. (2019). Falsified medicines directive: Ensuring drug safety in the European Union. https://www.ema.europa.eu
[4]. FDA. (2020). Drug Supply Chain Security Act (DSCSA). U.S. Food & Drug Administration. https://www.fda.gov
[5]. Garcia, R., & Lopez, S. (2022). Innovations in digital pharmacy: AI, blockchain, and regulatory challenges. Health Informatics Review, 18(2), 89-103.
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Impact of Social Media on Women's Empowerment in Asian Countries |
| Country | : | India |
| Authors | : | Govind Singh || Dr. Pushpender Singh |
Abstract: This paper explores the multifaceted impact of social media on women's empowerment across diverse Asian countries. It examines how social media platforms are reshaping public discourse, societal norms, and mobilizing women for collective action, while also acknowledging the contextual challenges posed by socio-economic disparities, cultural conservatism, and political repression. Drawing on theoretical frameworks such as social constructivism, feminist theory, and multidimensional empowerment models, the study analyses case.....
Keywords: Social Media, Women's Empowerment, Asia, Digital Activism, Gender Equality, Social Constructivism, Digital Divide
[1]. Akhter, N. & Naheed, F. (2014). PERCEPTIONS OF EDUCATED WOMEN ABOUT THE ROLE OF MEDIA IN WOMEN EMPOWERMENT.
[2]. Yerneni, S. (2018). Reaching the Unreached: The Role of Information Communication Technologies on Agency of Women in India.
[3]. Irshad, S., & Samad, A. (2021). # MeToo as a Failed Movement of Women Empowerment in Pakistan: A Critical Discourse Analysis. Research Journal of Social Sciences and Economics Review, 2(1), 154-167.
[4]. Pal, A. & De', R. (2021). For Better or for Worse? A Framework for Critical Analysis of ICT4D for Women.
[5]. Leder, S. (2022). Beyond the 'Feminization of Agriculture': Rural out-migration, shifting gender relations and emerging spaces in natural resource management. Journal of Rural Studies.
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Role of Digital Marketing in Pharma Brand Awareness and Patient Engagement |
| Country | : | India |
| Authors | : | Anurag Chourasia |
Abstract: Digital marketing has revolutionized the pharmaceutical industry by transforming how companies build brand awareness and engage with patients. This paper explores the impact of digital marketing strategies, including content marketing, social media outreach, influencer collaborations, and personalized digital campaigns, on the pharmaceutical sector. The study highlights case studies demonstrating successful patient engagement and improved health literacy through digital channels. It also discusses regulatory challenges and ethical concerns associated with digital......
Keywords: - Digital marketing, pharmaceutical branding, patient engagement, healthcare marketing, social media, content marketing, AI-driven marketing, regulatory compliance, blockchain security, telemedicine integration
[1]. Agarwal, R., & Weill, P. (2012). The benefits of digital marketing in the pharmaceutical industry. Journal of Pharmaceutical Research, 45(3), 123-134. https://doi.org/10.1007/s10257-012-0198-9
[2]. Anderson, C., & Smith, J. (2018). Digital marketing strategies in the healthcare sector. Health Marketing Quarterly, 35(2), 112-130. https://doi.org/10.1080/07359683.2018.1444532
[3]. Bansal, P., & Kumar, R. (2020). The role of SEO in pharmaceutical brand visibility. International Journal of Digital Marketing, 27(1), 89-102. https://doi.org/10.1108/IJDM-03-2020-0021
[4]. Brown, T., & Wilson, H. (2019). Ethical considerations in pharma digital marketing. Journal of Business Ethics, 50(4), 210-225. https://doi.org/10.1007/s10551-019-0412-3
[5]. Chatterjee, A. (2021). Influence of social media marketing on patient engagement. Social Media in Medicine, 32(5), 75-89. https://doi.org/10.1080/17441692.2021.1894005
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Digital Work Environments and Employee Well-Being: HR Strategies for Psychological Resilience |
| Country | : | India |
| Authors | : | Dr. Noopur Jaiswal || Dr. Ravindra Kumar |
Abstract: This research investigated the influence of digital work environments on employee well-being, emphasizing the critical role of Human Resource (HR) strategies in fostering psychological resilience. A quantitative study was conducted with a sample of 100 employees across diverse industries to assess work-life balance, stress levels, and job satisfaction. Statistical analyses, including descriptive statistics, Pearson's correlation (r = 0.65, p < .01), regression modelling..........
Key words :Digital work environments, employee well-being, HR strategies, psychological resilience, work-life balance, digital fatigue
[1]. Brown, P., & Lee, M. (2020). Enhancing psychological resilience through workplace interventions. Journal of Organizational Psychology, 45(3), 123-140.
[2]. Smith, J., & Jones, R. (2021). The impact of digital work environments on employee stress and well-being. Human Resource Management Review, 30(2), 87-102.
[3]. Taylor, K., Adams, L., & Morgan, D. (2019). HR strategies for managing digital workload and employee wellness. Journal of Workplace Psychology, 28(4), 55-72.
[4]. Bailey, D. E., & Kurland, N. B. (2020). Telework and the virtual organization: The impact of remote work on employees. Journal of Organizational Behavior, 41(5), 589–603. https://doi.org/10.1002/job.2432
[5]. Wang, B., Liu, Y., Qian, J., & Parker, S. K. (2021). Achieving effective remote working during the COVID‐19 pandemic: A work design perspective. Applied Psychology, 70(1), 16–59. https://doi.org/10.1111/apps.12290.
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Structural breakdowns and revival of the Indian economy: Evidence of Granger Causality on time series data of Foreign direct investment inflow and macroeconomic factors |
| Country | : | India |
| Authors | : | Dr. Amit Saini || Dr. Ankur Sharma || Mr. Govind Singh |
Abstract: Globalization and liberalization bring many new and innovative products to the world, with foreign direct investment being innovative products and several different forms of foreign direct investment currently available. Foreign direct investment is a single, great tool to attract international economic integration in any economy. This signifies the relationship between FDI and GDP, GDP Per Capita, Export, and Inflation. Many developing countries, such as India......
Keywords: FDI, GDP, GDP per capita, Inflation
[1].
Chen X, Lee TJ, Hyun SS. How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement. J Hosp Tour Manag. 2022;51:176–86.
[2].
Pai CK, Chen H, Lee TJ, Hyun SS, Liu Y, Zheng Y. The impacts of under-tourism and place attachment on residents' life satisfaction. J Vacat Mark. 2024;30(4):694–712.
[3].
Sharpley R. The myth of sustainable tourism. CSD Center Sustain Dev. 2010;4:1–14.
[4].
Tsuchiya M. The proper relationship between preservation and utilization of cultural assets: recent trends in cultural heritage protectionpolicy in Japan. In: Cultural heritage in Japan and Italy: perspectives for tourism and community development. Springer; 2024. p. 33–48.
[5].
Wang Y, Zhao R. Coupling coordination development between eco-investment, tourism, and logistics in Anhui Province, China. HumSoc Sci Commun. 2024;11(1):1–13..
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Structural breakdowns and revival of the Indian economy: Evidence of Granger Causality on time series data of Foreign direct investment inflow and macroeconomic factors |
| Country | : | India |
| Authors | : | Dr. Amit Saini || Dr. Ankur Sharma || Mr. Govind Singh |
Abstract: Globalization and liberalization bring many new and innovative products to the world, with foreign direct investment being innovative products and several different forms of foreign direct investment currently available. Foreign direct investment is a single, great tool to attract international economic integration in any economy. This signifies the relationship between FDI and GDP, GDP Per Capita, Export, and Inflation. Many developing countries, such as India, face savings deficits. This problem can be solved with the help of foreign direct investments. This research....
Keywords:FDI, GDP, GDP per capita, Inflation
[1].
Chen X, Lee TJ, Hyun SS. How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement. J Hosp Tour Manag. 2022;51:176–86.
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Pai CK, Chen H, Lee TJ, Hyun SS, Liu Y, Zheng Y. The impacts of under-tourism and place attachment on residents' life satisfaction. J Vacat Mark. 2024;30(4):694–712.
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Sharpley R. The myth of sustainable tourism. CSD Center Sustain Dev. 2010;4:1–14.
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Tsuchiya M. The proper relationship between preservation and utilization of cultural assets: recent trends in cultural heritage protectionpolicy in Japan. In: Cultural heritage in Japan and Italy: perspectives for tourism and community development. Springer; 2024. p. 33–48.
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Wang Y, Zhao R. Coupling coordination development between eco-investment, tourism, and logistics in Anhui Province, China. HumSoc Sci Commun. 2024;11(1):1–13
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| Paper Type | : | Research Paper |
| Title | : | Revolutionizing Finance: The Impact of Digitalization on Financial Markets in India |
| Country | : | India |
| Authors | : | Rupali Khurana || Dr. Pallavi Bhardwaj || Dr. Sana Zaidi |
Abstract: The rapid adoption of digital technologies is driving a tremendous transformation in India's financial sector. With the widespread availability of smartphones, affordable internet, and government initiatives like Digital India and Jan Dhan Yojana, the country is witnessing a financial revolution unlike before. Market operations have been rethought and improved upon by the fast adoption of FinTech solutions, algorithmic trading, blockchain technology,.......,
Keywords: Digitalization, Financial Markets, Fintech, Blockchain, Regulatory Challenges
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| Paper Type | : | Research Paper |
| Title | : | Sustainability through Workforce Management: Examining the Nexus of GHRM and Organizational Culture |
| Country | : | India |
| Authors | : | Shruti Rawat || Dr. Manish Srivastava |
Abstract: Sustainability has become a key strategic goal for organizations, and workforce management plays a pivotal role in achieving it. This study examines the relationship between Green Human Resource Management (GHRM) and organizational culture in driving sustainable performance. GHRM practices, including green recruitment, training, performance management, and employee engagement, encourage environmentally responsible behavior among employees. Simultaneously, an organization's culture, defined by shared values, leadership commitment, and sustainability-oriented practices, acts as a foundation for embedding green initiatives within corporate......
Key Words:Green Human Resource Management, Organizational Culture, Sustainable Performance, Environmental Sustainability, Workforce Management
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| Paper Type | : | Research Paper |
| Title | : | Work Life Balance of Working Women: A Conceptual Framework |
| Country | : | India |
| Authors | : | Reena || Dr Pooja Jain |
Abstract: For working professionals who are trying to combine their personal and professional lives, work-life balance is a major concern. Work-life balance has become a major workplace concern in today's society, as everyone must juggle competing obligations and duties. However, it is now a problem for both sexes, professionals at all levels, and sectors worldwide due to rising job pressure, globalization, and technological innovation. A key component of any working person's life is work-life balance. Married women in particular face a larger challenge in juggling career and home life. Sometimes, this work-life mismatch...
KEYWORDS: work life balance, imbalances, marital status, life satisfaction
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| Paper Type | : | Research Paper |
| Title | : | The Role of Artificial Intelligencein Human Resource Management: Transforming the Future of Work |
| Country | : | India |
| Authors | : | Ms. Sapna Saklani |
Abstract: Artificial Intelligence (AI) is revolutionizing Human Resource Management (HRM) by automating processes, enhancing decision-making, and improving workforce management. This research paper explores the transformative impact of AI in key HR functions such as talent acquisition, employee engagement, performance management, learning and development, and HR analytics. AI-driven tools, including chatbots, predictive analytics, and machine learning algorithms, are reshaping recruitment, personalized training, and workforce planning. While AI enhances efficiency and accuracy, it also presents challenges related to ethical concerns, data privacy, and workforce adaptation. This study highlights the benefits, limitations, and future implications of AI in HRM, emphasizing the need for a balanced approach that integrates AI with human-centric HR practices.....
Keywords: Human Resource Management, Artificial Intelligence, HR Practices, HR Transformation
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