IOSR-JBM   International Conference on Emerging Trends in Engineering & Management (ICETEM-2016)

Abstract: Most of the PSUs in Kerala are loss making units. Only 32 units are making profit. Various units such as Kerala Garments Ltd., Scooters Kerala Limited etc. are practically non-functional. As per CAG report, Kerala PSU lack accountability, and there is a great scope for imbibing professionalism and efficiency.
Losses in PSUs were due to poor management, planning & implementation Indian( Express). Kerala Government have chosen to restructure the loss making units instead of privatization. The reports suggest that many PSUs in Kerala have improved their performance. In 2005-06 there were only 12 profit making units. In 2012-13 there were 45 profit making units. However 31 PSU units had made losses as per CAG report tabled in state assembly

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Abstract: This conceptual research work in albeit is an attempt to outline an overall approach for tracking service and relationship quality that differs substantially from the conventional paradigm. The traditional attitude-based approach relies on assumptions about the link between evaluations of service quality and subsequent behaviour, which are not supported by the substantive body of research findings about buyer behaviour. The attitude-based approach also requires inferences to be made concerning what aspects of service provision determine the attitudes.

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Abstract: Stress refers to the strain an individual is subject to, from the conflict between his/her external environment and him/her leading to emotional and physical tension. In this fast paced world, it is impossible to live without stress, whether one is a student or a working adult. There are both positive and negative stresses, depending on each individual's unique perception of the tension between the two forces. This study on stress gives a detailed analysis of what stress is and also how stress has been defined. The researcher aims to check the degree of stress undergone by the employees in the medicalsector and the relation between the various factors leading to stress and job stress.Medical practice is stressful. This is because medical personnel must respond to the needs of patients and families very promptly and patiently. However, medical knowledge and procedures usually involve limitations and uncertainties. Even a small medical error or mistake may prove to be costly and harmful to a patient's life and sometimes, irreversible. Moreover, night work, shift work and long working hours are also very common in medical profession. These factors make practicing the profession complex andthe job stressful..

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Abstract: The concept of employee engagement is acquiring greater significance among academic and professionals in India. The literature on employee engagement has flourished over the last two decades, but there is relatively shortage of studies in the Indian context. The objective of the present study is to analyze the determinants of employee engagement which leads to job satisfaction. Organizations should realize that engaged employees play a crucial role in achieving sustainable success and competitive advantage. Engaged employees experience a pleasurable emotional state at work, indicating high level of job satisfaction whereas disengaged employees are disconnected from work, rationally, emotionally and motivationally. Disengagement results in job dissatisfaction, turnover and absenteeism in the work place. Therefore the present study tries to propose that employee engagement is positively related to job satisfaction. The study tries to identify the crucial role of employee engagement in creating job satisfaction.

[1]. Anitha J (2013) "Determinants of employee engagement and their impact on employee performance" International Journal of productivity and performance management Vol.63,pp. 308-323
[2]. Elaine Farndale, Susanne E. Beijer, Marc J.P.M. Van Veldhoven, Clare Kelliher, Veronica Hope-Hailey,(2014),"Work and organisation engagement: aligning research and practice", Journal of Organizational Effectiveness: People and Performance.Vol.1,pp.157-167
[3]. Evans A Cheryl, Redfern C.David , (2010),"How can employee engagement be improved at the RRG Group", Industrial and Commercial Training Emrald Publishing Vol.42,pp- 265-269
[4]. Guest David (2014) "Employee Engagement: A Sceptical Analysis,Journal of Organizational Effectiveness. People and Performance.Vol.1, pp. 141-156
[5]. Ling Suan Choo, Norslah Mat, Mohammed Al-Omari, (2013) "Organizational practices and employee engagement: a case of Malaysia electronics manufacturing firms", Business Strategy Series.Vol.14,pp.3-10
[6]. Markos Solomon (2010 "The Key to Improving Performance "International Journal of Business and Management Employee Engagement Vol.5,No.12

Abstract: Any market is driven by customers who drive the success of a business. Product or service, a satisfied customer plays a key role in the making or breaking of the product/ service. Hence it is very important to keep the customers satisfied so as to reap the multiple benefits of the satisfied customer. A satisfied customer will not only come back for repeat purchases but also bring in more customers through his influence. In the wake of rapid technological changes, it is very important to get the pulse of the customer so as to keep pace with the changing customer needs and to keep them not only satisfied but delighted. The current study is an attempt to study the satisfaction of customers towards Airtel money, a service newly launched by Airtel and its impact on loyalty of customers.

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Abstract: The pharmaceuticals industry is one of the core industries in India and is optimistic of posting good sates in the coming years. So, the investment in shares and securities of pharmaceutical companies seem to be profitable. Investment refers to the process of putting money or money's worth in some opportunity for the purpose of making or reaping returns out of it. This money or money's worth is the excess after expenditure, i.e., savings. It is mainly done in order to ensure safety and also hedge against inflation. Investment in various types of assets is an interesting activity that attracts people from all walks of life irrespective of their occupation, economic status, education and family background.

[1]. Kevin S, Securities Analysis and Portfolio Management. New Delhi: PHI Learning Private Limited,2010
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Abstract: A company's ability to attract and retain new customers, is not only related to its product or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace. The use of relationship management as a key driver in the sustenance and growth of customer base has never been in doubt. Businesses can build customer relationships by initiating one or several types of bonds. Berry (1995) introduced the concept of relational bonding levels that are categorized as financial, social and structural bonds and suggested that the effectiveness of relationship strategies are measured on the basis of these three bonds.

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Abstract: The present study attempts to investigate the decision making styles of Indian youth with special reference to organised fast food outlets. The study was conducted among a sample of 678 respondents in the Indian state of Maharashtra. Exploratory and Confirmatory factor analysis were used to measure the decision making styles. The study revealed the confirmation of six factors. Keywords: Decision making styles, Youth, Fast food, Retail Outlets, Organised retail

[1]. Anand, R. (2011), A Study of determinants impacting consumers' food choice with reference to the fast food consumption in India, Society and Business Review,6 (2) :176-187
[2]. Anic, I.D., Suleska, A.C., and Rajh, E., (2010), Decision making styles of young adult consumers in the Republic of Macedonia, Ekonomska Istrazivanja, 23 (4) :102-113
[3]. Bakewell, C., and Mitchell, V.W., (2003), GenerationY female consumer decision making styles, International Journal of Retail and Distribution Management, 31 (2): 95-106.
[4]. Bauer, H.H., Nicola, E.S., and Christine, B., (2006), Investigating the relationship between product involvement and consumer decision making styles, Journal of Consumer Behaviour, (5):342-354
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Abstract: A non-governmental organization (NGO) is any non-profit, voluntary citizens' group which is organized on a local, national or international level. Task-oriented and driven by people with a common interest, NGOs perform a variety of service and humanitarian functions, bring citizen concerns to Governments, advocate and monitor policies and encourage political participation through provision of information It is predicted by experts that if India is to achieve the living standards of the developed world, the NGO sector would need to play a critical role, and must grow at a pace much higher than that required for the overall Indian economy. Keeping this in mind, NGOs are to be given a lot more importance than it already has. In this scenario, NGO employees who form the very base of this sector are to be given a lot more importance and are to be researched upon.

1]. Dawson, J. "A History of Vocation: Tracing a Keyword of Work, Meaning, and Moral Purpose." Adult Education Quarterly, 2005, 55, 220–231.
[2]. Drucker, P. F. Managing the Nonprofit Organization. New York: HarperCollins, 1990.
[3]. Factors Influencing Nonprofit Career Choice in Faith-Based and Secular NGOs in Three Developing Countries
[4]. Shawn Teresa Flanigan, 2010
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[6]. Haas, P. J., & Robinson, M. G. 1998. The Views of Nonprofit Executives on Educating Nonprofit Managers. Nonprofit Management & Leadership, 8(4): 349-362.

Abstract: Organizational climate is often defined as the recurring patterns of behaviour, attitudes and feelings that characterize life in the organization. At an individual level of analysis the concept is called individual psychological climate. These individual perceptions are often aggregated or collected for analysis and understanding at the team or group level, or the divisional, functional, or overall organizational level. Motivational Analysis of Organisational Climate (MAO-C ) instrument was used to collect data from a sample of 30 employees working in Plant Lipids. The findings reveal that the Dominant Climate prevailing in the organisation is Affiliation-control climate. The Back Up climate was found to be Affiliation-Expert power . MAO – C can be used to diagnose organisational climate for motivation . The instrument focus on the perceptions of the overall organisational climate or of individual units, divisions, branches or departments within the organisation.

Key Words: organisational climate, motivation, culture, change

[1]. Fzalur Rahim, M, "A Strategy for Managing Conflict Complex Organizations".
[2]. Benjamin Schneider, Mark G. Ehrhart, and William H. Macey, "Organizational climate and culture"
[3]. Deborah Roberts (2000) "Analysis of Motivation Today‟s Workforce" (2000).
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[6]. Mohammed Abubakar Mawoli, Abdullahi Yusuf Babandako, (2011) "An Evaluation of Staff Motivation, Dissatisfaction and Job Performance in an Academic Setting".
[7]. Juan Fernandez, Miguel A. Mateo, "Student Evaluation of University Teaching Quality: Analysis of a Questionnaire for a Sample of University Students in Spain"

Abstract: Employees are the backbone of any inprime institution. They should beprotected in an ambience which enhances their productivity and contributes to the growth of the institution. This study therefore aims to assess and analyze the Employee Retention Rate [1] in the Self FinancingEngineering Colleges throughout Kerala. An attempt is made to identify the various factors contributing to this state through an online survey among members of faculty holding different ranks in the Engineering Colleges of Kerala. The information thus gathered is filtered, categorized and analyzed with the help of Statistical tools [2]. This study revealed the lacunae in the present system which helped the management in construing strategic remedial measures in controlling the issues involved in the retention of employees.

[1] Ng'ethe, J. Iravo, M. E., &Namusonge, G. S. (2012). Determinants of academic staff retention in Public universities in Kenya: Empirical review. International Journal of Humanities and Social Science, 2(13), 205-212. [2] Powell, W. W. (2010). Understanding attrition and predicting employment durations of former staff in a public social service organization. Journal of Social Work, 10, 407-435. [3] International Business & Economics Research Journal -March/April 2014Volume 13, Number 2, Page 295 "Academic Staff Retention As A Human Resource Factor: University Perspective Jacob M Selesho ,IdahNaile of Vaal University of Technology, South Africa [4] Horwitz, F. M. (1991). Managing resourceful people: Human resource policy and practice. Cape Town: Juta