IOSR-JBM   10th International Business Research Conference

Abstract: The returns of the stock market are very important to the theories of Asset pricing, allocation and risk management of investments. However, we assume that positive index returns means positive trade returns. One very important point missed out by retail investors is that the stock market can be traded with a variety of views. Option strategies allow a trader to take multiple views on the market, and hence many ways to make profits. One of the biggest advantages of options is the ability to create a direction neutral strategy. Strategies like Straddle,Strangle, Butterfly, Iron Condor, etc. are considered Direction neutral strategies. Out of these, the Reverse Iron Condor has proven to be the best strategy for a long term investor...............

[1]. Black, F. And Scholes, M., 1973, The Pricing of Options and Corporate Liabilities. The Journal of Political Economy, Vol. 81, No.3, pp. 637-654.
[2]. Bollen, N. P. B. And Whaley, R. E., 2004, Does Net Buying Pressure Affect the Shape of Implied Volatility Functions? The Journal of Finance, Vol. 59, No. 2, pp. 711-753.
[3]. Bondarenko, O., 2003, Why are Put Options So Expensive? Working Paper.
[4]. Chidambaran, N. and Figlewski, S., 1995, Streamlining Monte Carlo Simulation with the Quasi-analytic Method: Analysis of a Path-Dependent Option Strategy, The Journal of Derivatives, 10, pp. 29-51.
[5]. Collins, D., 2007, Khan Noorpuri: Perfect Option Writing, Futures, September, 36, 11, pp. 86.

Abstract: World over, marketers are recognizing the presence of young Indians, in control of their lives and newfound financial independence who believe in themselves, work hard for the money and do not shy away from spending it. This is the new Indian Millennial. Aged between 18 to 30 years, flush with hard earned money and ready to prove to himself and toothers that he has arrived. They are part of the emerging markets and part of BRIC nations that marketers are focusing on as the new buyers of lifestyle and luxury. They are witnesses to a booming economy, a new digital world and are tech savvy. The young Indian woman of today is educated, earns her money and knows what she wants to splurge on........

KEYWORDS:Purchase Behaviour, Mumbai, Millennials, luxury apparel and accessories, malls, online shopping

[1]. Subramaniam, S. (2016, March 18). Book Review: The End of Karma. Retrieved Jan 28, 2017, from nytimes.com: http://www.nytimes.com
[2]. Business Standard. (2015, August 12). India's super rich grow by 17% in FY 15. (B. S. Ltd., Ed.) Business Standard .
[3]. Gupta, A. (2016, January 22). Luxury in India: Top 10 trends for 2016. Retrieved January 29, 2017, from www.luxurydaily.com: http://luxurydaily.com/luxury-in-india-to-10-trends-for-2016
[4]. Amarnath, N. (2012, May 21). Delhi and Mumbai arer still the key markets for luxury goods. (Bennett, Coleman & Co. Ltd.) Retrieved Jan 29, 2017, from www.economictimes.indiatimes.com: http://economictimes.indiatimes.com/industry/cons-products/fashion
[5]. Ramesh, M. (2012). Luxury Retail's Evolving Landscape. (Cognizant, Editor) Retrieved from www.cognizant.com: http://www.cognizant.com/industries-resources/retail/

Abstract: VUCA, an acronym for Volatility, Uncertainty, Complexity and Ambiguity is fast becoming a catchphrase in the corporate arena and an often-discussed topic for today's adaptive leaders during annual strategy meets. Economic turbulence and the rapid rate of change in our business environment are throwing many organizations and their leaders pretty much off-balance as they are unable to keep pace with the vagaries of a VUCA world. In a 'VUCA world,' both pundits and executives have said, core activities essential to driving organizational performance--like strategic planning--are viewed as mere exercises in futility............

[1]. Anita Sarkar.,(2015). We live in a VUCA World: the importance of responsible leadership, Vol 30, No.3, PP.9-1, Emerald Group Publishing, Development and Learning in Organizations.
[2]. Avolio, B.J. and Gardner, W.L. (2005), Authentic leadership development: getting to the root of positive forms of leadership, The Leadership Quarterly, Vol. 16 No. 3, pp. 315-338.
[3]. Bass, B.M., (1985). Leadership and Performance Beyond Expectations, Free Press, New York, NY.
[4]. Coldwell, D.A.L., Joosub, T. and Papageorgiou, E. (2012). Responsible leadership in organizational crises: an analysis of the effects of public perceptions of selected SA business organizations reputations, Journal of Business Ethics, Vol. 109 No. 2, pp. 133-144.
[5]. Doh, J.P. and Quigley, N.R. (2014). Responsible leadership and stakeholder management: influence pathways and organizational outcomes, Academy of Management Perspectives, Vol. 28 No. 3,pp. 255-274..

Abstract: To tame inflation & to sustain rapid economic growth crude plays a vital role in VUCA market where in the world, India is positioned 4th largest consumer of crude oil by importing 100 million tons of crude oil every year which falls 37 percent of the total import. Crude is a price determinant among various other commodities since rise or fall in price will directly have an impact on price of various commodities and society as a whole. Even reduction of one-dollar in price of crude impacts three-fold effect in the economy ie.,..........

Keywords: Gross Domestic Product (GDP),) and), Consumer Price Index (CPI),

[1]. Blanchard, O. J., & Gali, J. (2007). The Macroeconomic Effects of Oil Shocks: Why are the 2000s so different from the 1970s? (No. w13368). National Bureau of Economic Research.
[2]. Bhattacharya, Kaushik and Bhattacharya , Indranil (2005) "Impact of Increase in Oil Prices on Inflation and Output in India‟, Economic and Political Weekly, Vol.36, No.51, pp 4735-4741.
[3]. Barsky, R. B., & Kilian, L. (2004). Oil and the Macroeconomy since the 1970s. The Journal of Economic Perspectives, 18(4), 115-134.
[4]. Hamilton, J. D. (2003). What is an oil shock?. Journal of econometrics, 113(2), 363-398.
[5]. Bhattacharya, Kaushik and Bhattacharya , Indranil (2001) "Impact of Increase in Oil prices on Inflation and Output in India‟, Economic and Political Weekly, Vol.36, No.51, pp 4735-4741..

Abstract: This research paper studied the impact of foreign investments on Indian stock market. For achieving such objective, the monthly data have been collected for BSE Sensex and Foreign Equity Investments during year 2011 to 2016. For data analysis and interpretation, various statistical tools have been used such as Phillips-Perron (PP) Test, Granger Causality Test, Johansen Co-integration Test and Vector Error Correction Model. To conclude, foreign investments do not cause the movement of Indian stock market but the Indian stock market causes foreign investments. Further, there is no long run causality from Indian stock market to foreign investments.

Keywords: BSE Sensex, Foreign Institutional Investments, Granger Causality test, Vector Error Correction Model

[1]. Ahmed, K.M., Ashif, S. and Ahmed, A. (2005), "An Empirical Investigation of FII‟s role in the Indian Equity Market", ICFAI Journal of Applied Finance 11(8), pp. 21-33.
[2]. Battacharya, Basabi and Mukherjee, Jaydeep (2006), "Causal Relationship between Stock Market and Exchange Rate, Foreign Exchange Reserve and Value of Trade Balance: A Case Study of India" from internet file http://www.utiicm.com/Cmc/index.asp, Date: 05/02/07.
[3]. Chandrasekhar C.P. (2009), "The Costs of Coupling: The Global Crisis and the Indian Economy", TWN Global Economy Series, 2009.
[4]. Dr. K. B. Singh & Dr. S. K. Singh, "Impact of FII‟s Investment on the Indian capital
[5]. MARKET‟, International Journal of Research in Commerce & Management, Volume No. 3 (2012), Issue No. 12 (December), PP 61-63.

Abstract: In the target driven world filled with expectations, complexities and uncertainties. There comes the big debate on the existence of job satisfaction, especially when compared with IT and Non-IT sectors. With this focus in mind the study has been done with the objective of comparing the level of job satisfaction and the complexities among the employees of IT and Non-IT firms, the factors that affect and influence their satisfaction and how far the demographic variables contribute to it. The research methodology adopted is Descriptive in nature. The primary data has been collected with the help of a structured questionnaire from the sample size of 200 through Convenience sampling, where the sample is equally divided with IT and Non-IT employees..........

Key Words: Job Satisfaction, Complexities, Comparison, IT firms, Non-IT firms.

[1]. Alam Sageer, Dr. Sameena Rafat, Ms. Puja Agarwal(2012), IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume V, Issue 1, PP 32-39.
[2]. Bidisha Lahkar Das, Dr. Mukulesh Baruah ( 2013) ―IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume XIV, Issue 2, Pp:8-16. [3]. Bradley E. Wright and Brian S. Davis (2003), The American Review of Public Administration, vol. 33 no. 1 70-90.
[4]. Ekta Sinha International Journal of Modern Engineering Research (IJMER) www.ijmer.com Vol.III, Issue.1, Jan-Feb. 2013 pp-523-529 ISSN: 2249-6645.
[5]. Naser Valaei , Sajad Rezaei , (2016) "Job satisfaction and organizational commitment: An empirical investigation among ICT-SMEs", Management Research Review, Vol. 39 Iss: 12, pp.1663 – 1694.

Abstract: The Indian pharmaceutical sector has come a long way, being almost non-existent before 1970 to a prominent provider of healthcare products, meeting almost 95 per cent of the country's pharmaceuticals needs. The industry today is in the front rank of India‟s science-based industries with wide rangingcapabilities in the complex field of drug manufacture and technology. It ranks very high inthe third world, in terms of technology, quality and range of medicines manufactured. Fromsimple headache pills to sophisticated antibiotics and complex cardiac compounds, almost every type of medicine is now made indigenously...............

[1] Marketing Management -Kotler,Keller,Koshy&Jha
[2] Fundamentals of Marketing- William J Stanton
[3] Marketing Management - Arun Kumar and Meenakshi
[4] Marketing Management - Pride and Ferrell
[5] Marketing Management- RajanSexena.

Abstract: This study attempts to assess the financial literacy level of retail individual investors (RIIs) of Gujarat, India. The performance test was used as a data collection instrument to measure the financial literacy level RIIs. The median percentage of correct answer of the sample was considered to frame the financial literacy level and classify the investors into two sub groups. Out of total 385 respondents, 40.78% of the respondents are considered as investors with a higher level of financial literacy and 59.22% of respondents are considered as investors with a relatively lower level of financial literacy........

Keywords- Financial literacy, demographic and socio-economic variables, binomial logistic regression, retail individual investors.

[1]. Anthes, W.L. (2004). Frozen in the headlights: The dynamics of women and money, Journal of Financial Planning, 13 (9), 130-142.
[2]. Beal, D.J. & Delpachtra, S.B. (2003). Financial literacy among Australian university students, Economic Papers, 22(1), 65-78.
[3]. Chen, H. and Volpe, R. P., (1998). An analysis of personal financial literacy among college students. Financial Services Review, 7 (2), 107-128.
[4]. Chen, H., and Volpe. R. P (2002). Gender Differences in Personal Financial Literacy Among College Students. Financial Services Review, 11(3), 289-307.
[5]. Commonwealth Bank Foundation (CBF), 2004a, Australians and Financial Literacy, Commonwealth Bank Foundation, Sydney..

Abstract: VUCA is a buzz word these days. This is the most frequently used word in all business meetings, conferences and social gatherings. It becomes important to understand VUCA and its implementation in processes and remain prepared to face any VUCA challenge. This study is an effort to capture the perceptions of Management students, who are the budding managers, about VUCA based on their Summer Internship experience. Summer Internship is their first exposure to industrial scenario. Perceptions were analyzed based on primary research on sample of students by administering the questionnaire to them..............

Keywords: VUCA, Leadership, Workplace, Trends, Company, Attributes.

[1]. Ajith P., D. A. (2015, December).KESHAVA- Holistic Employee Selection Framework in the VUCA World. (D. D. Nair, Ed.) SCMS Journal of Indian Management, XII(4), 5-18.
[2]. Five Trends that are Dramatically Changing Work and the Workplace | Research | Knoll:. (2011). Retrieved January 27, 2017, from Knoll.com: https://www.knoll.com/knollnewsdetail/five-trends-that-are-dramatically-changing-work-and-the-workplace
[3]. Forbes.com, G. L. (2014, December 18). 5 Ways Leaders Strengthen And Prepare Their Teams For Change:. Retrieved January 20, 2017, from http://www.forbes.com/sites/glennllopis/2014/12/18/5-ways-leaders-strengthen-and-prepare-their-teams-for-change/print/
[4]. Horney, N., Pasmore, W., & O'Shea, T. (2010). Leadership Agility: A business Imperative for a VUCA World. HR People & Strategy, 33(4), pp. 33-38. Retrieved from http://agilityconsulting-com.secure37. ezhostingserver.com/ resources/Agility%20Leader/Leadership%20Agility%20HRPS %20Reprint%20Revised.pdf
[5]. Impact International. (2016, July 27). VUCA QUESTIONNAIRE: Impact International. Retrieved February 2, 2017, from Impact International: http://www.impactinternational.com/sites/default/files/documents/2016/VUCA-Q_0.pdf

Abstract: In today's competitive environment people are the most unique and valuable resource for any organisations. These resources cannot be duplicated as every individual is unique. Hence it is critical for the organizations to make use of this talent and gain the competitive advantage. It is feasible for the organisation to become aware of the employee's talents, attitudes and overall performance through Competency Mapping. This technique is designed to continuously measure individual and group performance. It is being use for recognizing key attributes (knowledge, skills, and attitudes) that are required to perform the organisation task efficiently. This research paper is a review of Competency Mapping, Types and Procedure for procuring Capabilities and the purpose of Competency Mapping.............

Keywords: Competence, Competency, Competency Mapping

[1]. Andrew May (1999) Developing management competencies for fast – changing organization, Career Development International, Vol.4, No.6, pp.336-339.
[2]. Boyatzis R. (2007) Competencies in the 21st century, Journal of Management Development Vol. 27 No. 1, 5-12.
[3]. Gaspar Robert (2012) A Study on the Perception of Human Resource Executives On Competency Mapping for the Su-perior Results, International Journal of Social Science To-morrow, Vol.1, No.8.
[4]. Dr.G.Pandu Naik & Siraj Ur Rahman(2004) – Competency mapping , Assessment and Development. IHRD Publications (2006)HR Magazine (February 2008) – Vol.52 No
[5]. Dr. I Carmel Mercy Priya & Ramya M - Competency Mapping – Is A Fine Tune That Develops Taask Wheels ForIts Performance Efficiency Journal of Management Research" ISSN 2347- 4270 Vol 4 Issue 1, April 2015.

Abstract: Organizational effectiveness is related to the concept of how effective an organization is in achieving the outcomesan organization intends to achieve.The positive impact of research on Organization Effectiveness isopen for discussion.The paper attempts to determine the dominant sector and the particular Organization effectiveness approach used. It identifies the dominant sector as the Indian Manufacturing Industry sectorof a high success value of organizational effectiveness.It explains that the Goal attainment approach to organization effectiveness is followed by global firms. It also explains that the Strategic constituencies approach to organizational effectiveness is followed by Indian firms...............

Keywords- Indian service sector, Indian Manufacturing Industry sector, organization, organization effectiveness, goals, strategic constituents, competing values, systems, evaluation, multi-criteria

[1]. http://www.businessdictionary.com/definition/survey-
[2]. http://www.thehindu.com/business/budget/ (2014), Jul 9, 2014 article
[3]. http://en.wikipedia.org/wiki/Economy_of_India
[4]. http://economictimes.indiatimes.com/et500
[5]. http://fortune.com/worlds-most-admired-companies/.

Abstract: Changing business environment, the VUCA (Volatile, Uncertain, Complex and Ambiguous) world and globalization are pitching many challenges before the businesses. After-sales service is one of the elements that helped firms to differentiate even in the eyes of customers. It is believed that after-sales service is a strong marketing tool which helps firms to be competitive. In today's setting wherein change is the only constant; data puts power into customers hands; environmental crises are real; including many other happenings it is strongly felt that good after sales service or customer service, as it is normally referred to............

[1]. Ahamed, Z., Kamoshida, A., &Inohara, T. (2013).Organizational Factors to the Effectiveness of Implementing Servitization Strategy.Journal of Service Science and Management, 6(2), 177.
[2]. Asugman, G., Johnson, J. L., and McCullough, J. (1997).The Role of After-Sales Service in International Marketing.Journal of International Marketing, 11-28.
[3]. Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E., and Swink, M. (2009).Towards an Operations Strategy for Product-Centric Servitization- International Journal of Operations and Production Management, 29(5), 494-519.
[4]. Bryman, A. (2004), Social Research Methods (2nd edition), Oxford: Oxford University Press
[5]. Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17(1), 4-12.

Abstract: Objective: Big Data has gained huge popularity over the last few years among IT professionals and college professors etc. The term "big data" often refers simply to the use of predictive analytics, user behaviour analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set. Analysis of data sets can find new correlations to "spot business trends, prevent diseases, combat crime and so on. The objective of this study is to explore the opportunities of using Big data and creating new opportunities for growing businesses in different sectors. Decisions that previously were based on Guess work, or on painstakingly constructed models of reality...............

Key Words: Big data, objective, secondary, Qualitative.

[1]. Aimia Coalition (2014), How loyalty programs and Big Data Analytics are facilitating CRM in the retail sector
[2]. Charles G. Jobs , Steven M. Aukers Et al. (2014), The Impact Of Big Data On Your Firms Marketing Communications: A Framework For Understanding The Emerging Marketing Analytics Industry
[3]. Hasan Al-Sakran (2014), B2C E-Commerce Fact-Based Negotiation Using Big Data Analytics and Agent-Based Technologies
[4]. Hwan – Seok Yang (2016), The study on the Business Development Prospects Analysis using Big Data
[5]. Laura B. Stokes, Joseph W. Rogers Et al (2016), Implications of Big data for Health System Pharmacy