IOSR-JBM   Building Research & Analytics IN Sciences, Technology, Operations Research & Management (BRAINSTORM)- VINC'17

Abstract: Purpose: To carry out analysis of the quantitative studies related to internationalization strategies, paths, approaches of India Inc. and its impact on financial performance. Research Design: A thorough analysis of literature is undertaken to analyze the linkages between internationalization phenomenon and firm performance. The study has also derived insights from a variety of sources including annual reports, articles in business press, external agencies, think-tanks, industry associations, analysts' presentations etc. The paper traces the evolution of internationalization in Indian industry, their motivations to internationalize, and the different internationalization paths chosen by them and strategies pursued to meet their organizational objectives................

Key Words: International entrepreneurship, International Business, Internationalization, Born Global.

[1]. Autio, E. and Sapienza, H. (2000). Comparing Process and Born Global Perspectives in the International Growth of Technology-based New Firms. Working Paper Series, Helsinki University of Technology, Espoo, Finland.
[2]. Bartlett, CA and Ghoshal, S. (1992).Transnational Management: Text, Cases, and Readings in Cross-Border Management, 2nd Edition, Irwin, Boston, MA.
[3]. Beamish, P.W. (1990). The Internationalization Process for Smaller Ontario firms: A Research Agenda. In Rugman, A. (ed.) Research in Global Strategic Management: International Business Research for the 21st Century, Canada's New Research Agenda, Greenwich, JAI Press.
[4]. Benito, G. and Welch, L. (1993). Foreign Market Servicing. Beyond Choice of Entry Mode, Working Paper Series 4, Helsinki School of Economics and Business Administration, Centre for International Business, Helsinki.
[5]. Bloodgood, J; Sapienza, H and Almeida, J. (1996). The internationalization of new high-potential U.S. ventures: Antecedents and outcomes.Entrepreneurship: Theory and Practice, 61-76.

Abstract: As the world is becoming a shrinking hub of varied ethnicities and people, the global Businesses are increasingly becoming multifarious in terms of their services, employees and customers. Language, at times intentionally or unintentionally, can disrupt delicate balance of interpersonal relationships both within an organization and outside an organization. This paper explores how insensitive use of language can alienate the strong base of cliente comprising of diverse group of people. The paper emphasizes how language sensitivity can be used to augment acceptance, appeal and success of a product, person and organization.

KEYWORDS: Language Sensitivity, Language sensibility, Prescriptivism, Descriptivism, Effective Communication

[1]. Barna, LaRay M. "Stumbling Blocks in Intercultural Communication." Bennett 173-89.
[2]. Barnlund, Dean. "Communication in a Global Village." Bennett 35-51.
[3]. Bennett, Milton J. Introduction. "Intercultural Communication: A Current Perspective." Bennett 1-34.
[4]. Bennett, Milton J., ed. Basic Concepts of Intercultural Communication: Selected Readings. Yarmouth: Intercultural Press, 1998. Print.
[5]. Hall, Edward T. Beyond Culture. New York : Anchor Books, 1976. Print.

Abstract: Service sector play a very significant role in the development of Indian economy. It has great contribution in the growth of GDP. To enhance the role of service sector more in economic development, there is must need to focus on the quality of services. Service quality is basically judgment of the customers, if needs and expectations of the customers fulfilled by the service provider then customers judgment is service quality is good otherwise not. This study deals with the nature of the services and perceptions and expectations of the customers regarding service quality and also focus on different gap models of service quality.............

Key Words: Service Quality, Perceptions, Expectations, Service Quality Gap, customers.

[1]. Adil, M. (2013). Modelling effect of perceived service quality dimensions on customer satisfaction in Indian bank settings. International Journal of Services and Operations Management, 15(3), 358-373.
[2]. Appannan, S., Doraisamy, B., & Hui, T. X. (2013). CUSTOMER PERCEPTION ON SERVICE QUALITY OF COMMERCIAL BANKS: A CASE STUDY IN PENANG, MALAYSIA. Academic Research International, 4(5), 459.
[3]. Brown, T. J., Churchill, G. A., & Peter, J. P. (1993). Improving the measurement of service quality. Journal of retailing, 69(1), 127-139.
[4]. Daniel, L. N., & Alamelumangai, R. (2013). EMPLOYEE PERCEPTION OF SERVICE
[5]. QUALITY: A COMPARISON BETWEEN PUBLIC SECTOR BANKS AND PRIVATE SECTOR BANKS IN KARNATAKA, INDIA. Annamalai International Journal of Business Studies & Research, 5(1).

Abstract: Consumers are becoming more aware of environmental issues howeverlittle research exists as to what they know about pro-environmental tourism products and what they look for and expect from tourism businesses. It is believed that the pro-environmental tourist has high levels of environmental awareness and may demand more from businesses in the future. Increasing knowledge of consumers has implications for marketers. This study has explored a number of tourists across Chandigarh with the aim of finding out more about their knowledge, expectations and behaviorswith regard to green tourism products. The findings highlight differences between the more environmentally active tourist and the less environmentally active tourist.

Keywords: Behavior change, consumption, environmental, sustainable

[1]. Becker, C. (2004). Global Compact Policy Dialogue on Sustainable Consumption: Marketing & Communications. Paris, The Global Compact.
[2]. Bendell, J., & Font, X. (2004)."Which Tourism Rules?Green Standards and GATS". Annals of Tourism Research, 31(1), 139–156.
[3]. Cary, J., Bhaskaran, S., &Polonsky, M. (2004). Green Marketing and EMS: Assessing Potential Consumer Influence on EMS Development in Fresh Food Chains. A report for the Rural Industries Research and Development Corporation. Research report No. RIRDC Publication No. 04/175 RIRDC Project No. VUT-3A. Canberra: Rural Industries Research and Development Corporation.
[4]. Co-operative Bank (2008). The Ethical Consumerism Report, Manchester.
[5]. Dolnicar, S., Crouch, G., & Long, P. (2008). "Environment-friendly Tourists: What Do We Really Know about Them"? Journal of Sustainable Tourism, 16(2), 197-210.

Abstract: This paper depicts a reliable & valid Customer Relationship Management Scale serving only to Banking Sector of India. Exploratory factor analysis has been followed by confirmatory factor analysis represented in three forms. The model of covariance depicts Customer relationship management as multidimensional construct. It comprises of various factors like organization structure, support of customer, trust, service quality, technology & orientation of market. The structural model validated the extracted factors. The study confirms that Customer Relationship management is multidimensional construct & acts as successful variable for performance of business..............

Keywords: Customer relationship management, scale, banking sector, exploratory factor analysis, confirmatory factor analysis.

[1]. Agariya, A.K. and Singh, D. (2011a). CRM In Banking: One Size Doesn't Fit All. AIMA Journal of Management & Research, 5(2), 1-25.
[2]. Agariya, A.K. and Singh, D. (2011b). What Really Defines Relationship Marketing? A Review of Definitions, General and Sector-Specific Defining Constructs. Journal of Relationship Marketing, 10(4), 203-237.
[3]. Agariya, A.K. and Singh, D. (2012a). CRM Index Development & Validation in Indian Banking Sector. International Journal of Customer Relationship Marketing and Management, 3(2), 10-32.
[4]. Barnabas NattuvathuckalandMekothNandakumar (2010). Autonomy, marketorientation and performance in Indian retail banking. Asia Pacific Journal ofMarketing and Logistics, 22(3), 330-350.
[5]. BasarOztaysi, SelimeSezgin and AhmetFahriOzok, (2011). A measurement tool for customer relationship management processes. Industrial Management and Data Systems, 111(6), 943 – 960.

Abstract: In the present scenario, rapid market development and attraction of new customers & even preserving the old customers is the concern of many business organizations. Therefore, due to the intense competition, companies and organizations use diverse techniques of marketing. Due to the development of self-service stores the product selection of customers without any interference by the seller, one of the most important factor in today's scenario to attract new consumers is the colour of the product that exhibits more in product's packaging. Packaging a product is the unique blend of numerous components each of which can be effective in creating a certain image in the minds of consumers. Colour is the foremost factor in the attractiveness of packaging. The motive of this study is to address the difficulties that is being faced by the managers and packaging designers in conveying of the message as intended by the organization through the product's colour...........

[1]. Akcay, O. Dalgin, H. and Bhatnagar, S. (2011), Perception of Colour in Product Choice among College Students: A Cross-National Analysis of USA, India, China and Turkey, International Journal of Business and Social Science, Vol. 2 No. 21 [Special Issue-November].
[2]. Brown, W.F. (1950). The Determination of Factors Influencing Brand Choice. The Journal of Marketing, 5(14), 699-706.
[3]. Blackwell, R.; Miniard, P. & Engel, J. 2006. Consumer behaviour, Tenth edition. Mason, United States of America: Thomson South-Western.
[4]. Bellizzi, J.A., Crowley, A.E., & Hasty, R.W. (1983).. Journal of Retailing, 59, 21 -45. Bellizzi, J.A., & Hite, R.E. (1992). Environmental colour, consumer feelings, and purchase likelihood. Psychology & Marketing, 9(5), 347-363.
[5]. Brody, G.H., Stoneman, S., Lane, T.S., & Sanders, A.K. (1981). Food Commercials Aimed at Children, Family Grocery Shopping, and Mother-Child Interactions. National Council on Family Relations Stable, 3(30), 435-439.

Abstract: Coal mining is one of the major activities causing an increase in pollution and exerts a tremendous long lasting impact on the environment. Mining activities have been found to pollute the atmosphere which affects the human health, flora and fauna, increasing the atmospheric temperature. Mining of coal is done in two ways, open cast mining and underground mining. To maintain the energy demand, opencast mining has been growing at a phenomenon rate in India. Among all the operations performed in open cast mines, blasting is one of the most prominent and common operations which carried out in almost every mine that have a significant effect on environment. The dust grains emitted during blasting are of major concern for the mining operators and local communities...............

Keywords: Pollution, Optimizing coal dust, Open Cast Mines, Optimal angle

[1]. Dr. N.V.S. Raju ―Reliability Centered Maintenance Models for Mining Machinery", Lambert Academic Publishing, 2012. ISBN: 978-6591-0809-9
[2]. Dr. N.V.S. Raju― "Total Quality Management" Cengage Learning India Pvt Ltd.
[3]. M.K Ghose "Air pollution due to opencast coal mining and the characteristics of air-borne dust – an Indian scenario" centre of mining environment, Indian school of mines, Dhanbad (2001)
[4]. Ratnesh Trivedi "Dust dispersion modelling using fugitive dust model at an open cast coal project of western coal fields, India" central institute of mining and fuel research, Dhanbad, India
[5]. P.C. Mishra and Shanbhu Jha "Dust dispersioin modelling in in open cast coal mines and control of dispersioin in Mahanadi coal fields of Orissa" ISSN: 0973-7049, December 10-12, 2010, sambalpur university.

Abstract: The world is continuously drowning in the ocean of "tamas" or dark ignorance, where the people or organizations are clashing with each other over petty material gains. This paper focuses on the impoartance of Nishkam karma i.e. detached involvement principle of the Bhagvad Gita.It attempts to apply the oriental philosophy of the Bhagvad Gita and western concept of "Categorical Imperative" on the professional scenario of modern world. The paper aims to show that professionalism based on self-interest and profit motive leads us to unethical practices, mindless consumerism and annihilation of resources.Professionalism based on Nishkam Karma can help us in resolving the tension between altruism andself-interest to pave the way for a more wholistic and ethical society.

Keywords- Nishkam karma,Bhagvad Gita, Categorical Imperative, Kant, Professionalism and Ethical Practices

[1]. Agarwal, S. P. (1998). The Social Role of Gita: How and Why. Delhi: Motilal Banarsidass.
[2]. Arnold, M. (n.d.). Poetry Foundation. Retrieved January 21, 2017, from www.poetryfoundation.org/poems-and-poets/detail/43588
[3]. Besant, A., & Das, B. (1950). Bhagavad-Gita. Madras: The Theological Publishing House.
[4]. Eliot, T. (n.d.). Poetry Foundation. Retrieved January 21, 2017, from www.poetryfoundation.org
[5]. French, H. W. (1991). Swami Vivekananda's Use of the Bhagavadgita. In R. Minor, Modern Indian Interpreters of the Bhagavad Gita (pp. 147-172). Delhi: Sri Satguru Publications.

Abstract: Growth of bank linkages programme is beneficial for SHGs and improvement of Haryana state. SHGs play important role remove the poverty and women empowerment as well as living standard of SHGs members. There are three institutions in India and Haryana are RRB, commercial banks and co-operative banks or another non-financial institution providing lone for SHGs viz. NGO and NABARD. The main objectives in this paper find out the growth rate of SHG-Bank Linkages programme. This study based on secondary data and data have been collecting from NABARD reports..............

Keywords: SHGs, Growth Rate, Saving Amount, Bank Loan Disbursement, Bank Loan Outstanding Against To SHGs.

[1]. Rao, S.S., & Radhika, R. (2011). Sanctions and Disbursement of Loans of Self Help Groups (A Study With Reference To Deccan Grameena Banks, Hyderabad). International Journal of Innovation Management and Technology. Vol.2, ISSN-2010-0248.
[2]. Batra, V. (2012). Self help group movement in rural Haryana: An analysis of trends. Patterns and schemes. Vol.viii.
[3]. Chandran, K.P., & Sandhya, P. (2012). Progress of SHGs- Bank Linkages in India: An Assessment of Key Issues. Economic Affairs; 57(8)307-314.
[4]. Das, S. & Bhowel, A. (2013). Quality Assessment Parameters Of Self Help Group's: A Psychometrics Analysis on Shareholders' Perception. Journal of Finance and Economics. PP 69-83.
[5]. Chary, S & Savvari, S. (2013). Self Help Group Bank-Linkage Programme-A Study of Loans Outstanding Of Banks against Self Help Group. International Journal of Business and Management Invention. Vol 2. ISSN 2319-8028.

Abstract: The research paper undertakes the study of Green Purchasing Formulation in a Manufacturing Steel Plant Equipment. Green purchasing involves identifying, selecting and purchasing products (i.e. goods and services) with significantly less adverse environmental impacts than competing products. Further, it involves considering the costs and environmental characteristics and performance of a product in all stages of its life-cycle, from product design, development and production/ provision, through product use, to the ultimate handling (i.e. recovery, recycling, re-use and/ or waste disposal) of whatever remains of the product at the end of its useful lifespan, such that these purchasing methods lowers the effective production cost and increase productivity.............

Keywords: Green purchasing, procurement, cost curtailment, sustainable purchasing decisison

[1]. A.O. Garvin, "The 12 Commandments of Environmental Compliance," Industrial Engineering, vol. 25, no. 9 (1993), pp. 18-22.

[2]. V.N. Bhat, "Green Marketing Begins with Green Design," Journal of Business and Industrial Marketing, vol. 8, no. 4 (1993), pp. 26-31.

[3]. J. Carbone, "CFC Phase-Out Spurs 'Green' Purchasing," Electronic Business Buyer, July 1994), p. 91.

[4]. R.M. Monczka and R.J. Trent, Purchasing and Sourcing Strategy: Trends and Implications (Tempe, AZ: Center for Advanced Purchasing Studies, 1995).

[5]. Ehab Bazan, Mohamad Y. Jaber, Simone Zanoni, Carbon emissions and energy effects on a two-level manufacturer-retailer closed-loop supply chain model with remanufacturing subject to different coordination mechanisms, International Journal of Production Economics, 2017, 183, 394

Abstract: Every other day in India, there is a new start up offering efficient cab service to the citizens operating in urban and rural lifestyles. This raises a question that is India going through a possible 'Taxi Revolution'? In this paper, an attempt has been made to do comparative study of two of such taxi aggregators that have radically changed the way "the great Indian middle class" commutes daily- OLA and UBER. Currently, both OLA and UBER cabs are following the strategy of expanding their operations and building customer base in key metropolitan cities across India................

Keywords- OLA, UBER, Cab Service, Startups, India's Taxi Market.

[1]. http://www.livemint.com/Companies/okLbTyf5OtqKnO1roYBAeP/Uber-vs-Ola-the-battle-for-dominance-in-Indias-cab-market.html [accessed on 12-02-17]

[2]. https://en.wikipedia.org/wiki/Ola_Cabs

[3]. http://economictimes.indiatimes.com/small-biz/startups/uber-vs-ola-who-will-end-up-dominating-the-streets/articleshow/51720396.cms

[4]. https://en.wikipedia.org/wiki/Uber_(comphttps://en.wikipedia.org/wiki/Ola_Cabsany)

[5]. http://www.ciim.in/ola-cabs-business-strategy-case-study

Abstract: This paper sheds light upon the imbalanced relationship between China and India via the routes of politics, culture, disputes or merely the fact that they are two Asian leaders still in search of their sweet spot in the global market. We have proposed a descriptive analysis of the comparison between the two, taking trade as one of our major parameters. These countries are comparable not because they share a similar affinity, but in terms of their aversion to the current structure of the world. China is one of India's largest trading partners, leading for India to have a trade deficit of $52.69 billion dollars (owed to China). As per the Confederation of Indian Industry (CII), during the fiscal year 2015-16, Indian exports were a little over $9 billion and imports were worth $61.7 billion to China alone................

Keywords- China And India, Trade Partner, Trade Deficit, Trade Relations

[1]. The Diplomat (2017) - http://thediplomat.com/2017/03/india-resets-the-terms-of-engagement-with-china/
[2]. Katherine Richards (2015) - China-India: An Analysis of the Himalayan territorial dispute; http://www.defence.gov.au/ADC/Publications/IndoPac/Richards%20final%20IPSD%20paper.pdf
[3]. Devadason, E. S. (2012) - Enhancing China—India Trade Cooperation: Complementary Interactions? China Review, 59-83.