Abstract: Customer data analysis is the process that is used to sort the large amount of data in various factors like qualification, gender, age, service, position, product types, income and so on. It means that based on the above parameters it is easy to sort out the huge amount of customer data into small number of bits. These factors support deciding about product improvement, customer satisfaction and loyalty. In the market, improvement of the service is based on the market survey. The example of it often seen that changes in service day by day. Hence quality of service increases in various aspects of the requirement of the market. The paper ultimately discusses the theoretical basis and practical implementation challenges of this comprehensive method.......
Keywords: Databases, Data analysis, parameters, customer loyalty, marketing strategies.
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