IOSR-JBM   Volume-28 ~ Issue-1 ~ January 2026

Abstract: The present monograph discusses one of the biggest yet least known causes of technology startup failure: systemic under-pricing of the Real Cost of Capital (CoC) by an entrepreneurial management team. Despite the fact that a lot of literature has been wri en about product- market t, technical innovation, and contracting between venture capital and interested parties, there is still an area of blank hole in terms of research criticality on the interface between nancial theory and behavioral psychology of capital cost perception. Using behavioral nance theory....

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Abstract: Television Commercials plays a Pivotal role in shaping children’s preferences, attitudes, and purchasing behaviour. This study evaluates the impact of television commercials on children’s consumer behaviour in Vijayawada City, focusing on three major predictors: (1) Frequency of Exposure to Television Advertisements, (2) Content Appeal of Advertisements, and (3) Peer and Family Influence triggered by TV ads. Using primary data collected....

Keywords: Television Advertising, Media, Attitude, Buying Behaviour, Entertainment, Communication, Consumer Behaviour, Social Environment, Peer Group

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[2]. Buijzen, M., & Valkenburg, P. M. (2003). The Effects Of Television Advertising On Materialism, Parent–Child Conflict, And Unhappiness: A Review Of Research. Journal Of Applied Developmental Psychology, 24(4), 437–456.
[3]. Gopal, V. (2018). Impact Of Advertising Appeals On Children’s Consumer Behaviour In Urban India. International Journal Of Marketing Studies, 10(2), 54–63.
[4]. Gunter, B., & Furnham, A. (1998). Children As Consumers: A Psychological Analysis Of The Young People’s Market. Routledge.
[5]. Hastings, G., Stead, M., Mcdermott, L., Forsyth, A., Mackintosh, A. M., Rayner, M., & Godfrey, C. (2003). Review Of Research On The Effects Of Food Promotion To Children. Food Standards Agency

Abstract: The study examines the effect of psychological pricing strategies on brand perception and consumer buying behavior. With a sample size of 253 respondents, this study aims to uncover the underlying psychological mechanisms that drive consumer responses to various pricing strategies such prestige pricing and charm pricing and effect of these strategies in shaping consumers' perceptions of brand-value and willingness to purchase. The primary data collected using a survey among individuals from diverse demographic backgrounds is analysed using statistical....

Keyword: Psychological pricing strategies, charm-pricing, prestige-pricing, retail, brand perception, consumer behaviour

[1]. Ahmed, Y. A., Majeed, B. N., & Salih, H. A. (2020). Psychological Pricing Strategy And Its Influences On Consumer’s Buying Behavior In Kurdistan Region. International Journal Of Business And Management, 15(10), 180-193.
[2]. Ahmetoglu,G., Adrian,F., & Patrick, F. (2014) Pricing Practices: A Critical Review Of Their Effects On Consumer Perceptions And Behaviour, Journal Of Retailing And Consumer Services, Elsevier, Vol. 21(5), Pages 696-707.
[3]. Asamoah, E. S., & Chovancová, M. (2011). The Influence Of Price Endings On Consumer Behavior: An Application Of The Psychology Of Perception. E+M Ekonomie A Management,14(3), 97-109.
[4]. Bognar, Z., B., & Puljic, N., P., & Lacko,T. (2017): The Impact Of The Psychological Price On Consumer's Behavior, International Journal Of Retail & Distribution Management Vol. 45 No. 5, Pp. 494-508
[5]. Fraccaro, A., Macé, S., & Parguel, B. (2021). The Not-So-Odd Couple: Odd Pricing In A Luxury Context. Journal Of Business Research, 135, 640-648.

Abstract: The Indian Handloom industry is the second largest employment provider sector after agriculture. It is an essential part of India's rural economy and cultural legacy. The handloom industry mainly depends on the self-reliance of weavers to maintain commercial production. The study focuses to determine the main factors that inspire weavers to start their commercial weaving practices. A mixed-method approach was used. Secondary data was collected from Google Scholar, Jstor and Ebsco database published between 2021 to 2024 and primary data was gathered from 300 weavers via structured questionnaires. A Chi-square test was used to determine the relationship....

Keywords: Commercial Weaving; Distribution Channel; Handloom Industry; Socio-Economic Factors

[1] Ahmed, P., & Sheereen, Z. (2022). A Study Of Socio-Economic Conditions Of Handloom Weavers In Uttar Pradesh Of India. Saudi Journal Of Economics And Finance, 6(10), 341–352. Https://Doi.Org/10.36348/Sjef.2022.V06i10.002
[2] Basu, S. (2024). Women As Carriers Of The ‘Weaving Legacy’: Shifting Labour And Changing Gender Relations In Marriage. International Journal Of Educational Research Open, 7, 100361. Https://Doi.Org/10.1016/J.Ijedro.2024.100361
[3] Das, A., & Palta, S. T. (2024). Weaving As A Livelihood Option: A Study Of The Bhulia Weaver Community In Odisha, India. TEXTILE, 22(1), 180-200. Https://Doi.Org/10.1080/14759756.2023.2175946
[4] Faruque, S., & Guha, P. (2023). Determinants Of Marketing Of Handloom Products Across Heterogeneous Weaving Business Units: A Study Of Rural Assam. Journal Of Rural Development, 42(3), 166–182. Https://Doi.Org/10.25175/Jrd/2023/V42/I3/173261
[5] Jothi, S., & Bharathy, S. (2021). Sustainable Development Strategies For Handloom Industry Post Covid-19 Era In Salem District. World Wide Journal Of Multidisciplinary Research And Development, 7(7), 17–23. Https://Doi.Org/10.17605/OSF.IO/VCFQN
[6] Khanduri, S., & Datta, R. (2021). Handloom And Handicrafts: Employment Prospects And Sustainable Livelihood Option For The Himalayan State Of Uttarakhand. International Journal Of Arts Humanities And Social Sciences Studies, 6(12), 28–36.

Abstract: Nigeria faces a large infrastructure deficit and a history of fragile public-private partnership (PPP) portfolios. A narrative review was conducted to examine how internationally recognized risk‑management frameworks can inform portfolio‑level decisions for Nigerian PPPs. Evidence was sourced from peer-reviewed studies, regulatory manuals, and financial reports between 2019 and September 2025. Four themes surfaced: alignment of risk governance....

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[2]. Jaeger J. NAVEX. 2025 [Cited 2025 Sept 26]. 7 Essential Risk Management Frameworks. Available From: Https://Www.Navex.Com/En-Us/Blog/Article/Risk-Management-Frameworks-For-Organizations/
[3]. Project Management Institute. Risk Management In Portfolios, Programs, And Projects: A Practice Guide (First Edition, 2024)

Abstract: Resumo O melanoma cutâneo permanece como a neoplasia cutânea de maior letalidade, mas sua história natural é sensível ao tempo: quanto mais precoce a detecção, maior a chance de cura cirúrgica e menor a necessidade de terapias sistêmicas. Nos últimos quinze anos, o rastreamento direcionado por risco evoluiu de uma prática centrada apenas no exame clínico e na regra ABCDE para ecossistemas integrados que combinam dermatoscopia de contato....

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