IOSR-JBM   Volume-19 ~ Issue-8 ~ August-2017

Abstract: The purpose of this study was to analyze and determine the effect of relationship marketing dimensions that consists of trust, commitment, communication and conflict management on customer loyalty. The approach used causality between variables with explanatory method. This research object was a Muslim entrepreneur to the target population are all entrepreneurs who have been successful in running their business, while the sampling method used non probability sampling, with sampling technique is incidental sampling of 160 respondents, however are worth further analysis was 158 respondents. The data used by the source, i.e. primary data taken directly by using questionnaires that are closed...........

Keywords: Relationship Marketing, Trust, commitment, Communications, Conflict Management, Customer Loyalty

[1] Ball, D. Coelho, P.S. and Machas A. 2004. The Role of Communication and Trust in Explaining Customer Loyalty: an Extension to The ECSI Model. European Journal of Marketing Vol. 38. No. 9/10, pp. 12,721,293.
[2] Barry, J.M. Dion, P., and Johnson. W., 2008. A Cross-Cultural Examination of Relationship Strength in B2B Services. Journal of Services Marketing, 22 (2): 114-135).
[3] Bloemer J.M. Pluymalkers, A. Odekerken., 2003. Trust and Commitment Affective as Emerging Forces For Export Performance. International Business Review, 22 (2) pp. 363 380.
[4] Chariso, C.B., 2015. The Effect of Relationship Marketing on Customer Loyalty ( Evidence from Zemen Bank). Volume 5 2. ISSN 2158-8708 (Online) DOI 10.15195 / emay.2015.84 / http: // emay pitt.edu.
[5] Ehigie, B.O., and Taylor, M., (2009), "Managing Student's Loyalty to School After Graduation Through Relationship Marketing", The TQM Journal, Vol. 21, No. 5, pp. 502-516.

Abstract: The purpose of this paper is to study the purchasing behavior of consumers for environmentally sustainable products using the Theory of Planned Behavior framework. It examines the determinants of purchasing intention for environmentally sustainable products which further leads to purchasing behavior. The data collected was analyzed with the help of Structural Equation Modeling. Subjective norms, Control on availability, Perceived consumer effectiveness and Attitude were found to have significant impact on purchase intention. Purchasing intention also affect purchasing behavior significantly. The study contributes in understanding the relative importance of determinants affecting the purchase intention for environmentally sustainable products.

Keywords: Attitude, Environmentally Sustainable Products, Purchase Intention, Theory of Planned Behavior (TPB)

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Abstract: E-service quality estimation in web based shopping has been accepting expanding consideration at present and therefore, many reviews have attempted to highlight significant measurements of e-administration quality connected with online condition. Brilliant e-service quality is an essential matter for online seller. The variable will empower them to pull in more online clients. The point of the review is to decide e-service quality and its impact on buyers' view of trust. A quantitative research configuration was embraced to gather information. Various relapse examination............

Keywords: E-service Quality, Consumer Perception, Risk, Trust, Attitude

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