IOSR-JBM   Volume-19 ~ Issue-6 ~ June-2017

Abstract: The objective of this research were to find out and analyzed the effect of perceived image and customer experience to the customer value, trust, and behavior intention at star hotel in Makassar. The approach of this research was quantitative approach. This type of research was survey. The population was all customers at star hotel in Makassar that have operated at least the last 3 years (2013 up to 2015). Sampling technique used this research was purposive sampling by using cross section technique and estimation of Maximum Likehood (ML) with 170 respondents. The data analysis is done with using Structural Equation Modeling (SEM). The result analysis shows that perceived image and customer experience gives positive effect and significance to the customer value, trust and behavior intention at star hotel in Makassar

Keywords: Perceived Image, Customer Experience, Customer Value, Trust and Behavior Intention

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Abstract: This study titled "A Study on Customer Satisfaction towards Online Shopping in Tirupati Town" has been undertaken to understand the factors influencing customers' online shopping decisions and how these factors affect customer satisfaction. Descriptive Research Design has been used for this study. A well-structured questionnaire was designed and administered to collect samples across TirupatiTown. Due to the need for a variety of respondents who have had previous experience with online shopping, convinced sampling technique was chosen. The study has been undertaken with reference to a sample size of 120 respondents.........

Keywords: Online Shopping, E-retailers,

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Abstract: Previous research into sustainable fashion design has explored the way of reducing the impact of materials and manufacturing mostly, whilst the consumer understanding about sustainable fashion has been ignored. Public understanding is important to show the direction for successful fashion business. Analyzing consumer experience provides an opportunity to make the decision of design which has a direct impact on consumer and garments life-cycle. Documentation and research on consumer wardrobes and history help to address consumer behavior, habits, and perceptions towards sustainability. This paper includes consumer questionnaire, wardrobe inquiry and interviews with consumer aimed to explore public understanding and create awareness of sustainable clothing. At the same time this study provides information to the designer to make fashion more sustainable by taking right design decision............

Keywords: Sustainable fashion, Consumer understanding, Sustainability, Fashion business

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