iosr-jmr   Volume-3 ~ Issue-5 ~ Sep – Oct. 2026

ABSTRACT: This study focuses on the e-commerce live-streaming scenario of agricultural products, exploring the influence mechanism of the interactive types of live-streamers on consumers’ purchase intention. It particularly investigates the impact of task-oriented interaction and relationship-oriented interaction, and examines the mediating effect of consumer trust. Based on the Social Exchange Theory, a theoretical framework is constructed, and data are collected through questionnaire surveys. The results show that both interactive types positively affect.....

Key Word: e-commerce live streaming; the interactive types of live-streamers; agricultural products; consumers’ purchase intention

[1] Aprianingsih, A., Fachira, I., Setiawan, M. and Pratiwi, I. I. (2025), "Live streaming e-commerce: the relationship of interactivity and co-experience on consumer engagement", Spanish Journal of Marketing - ESIC, Vol. No. pp. 1-20.
[2] Cropanzano, R. S. and Mitchell, M. S. (2005), "Social Exchange Theory: An Interdisciplinary Review", Journal of Management, Vol. 31 No. pp. 874 - 900.
[3] Cui, L., Jin, H., Deng, H. and Yan, K. (2026), "Consumers' purchase intention of agricultural products in live streaming e-commerce: a Chinese perspective", British Food Journal, Vol. 128 No. 13, pp. 485-504.
[4] Han, S. and Zhao, C. (2026), "Live-Stream Interactivity as a Strategic Information Resource for Purchase Intention", Information Resources Management Journal (IRMJ), Vol. 39 No. 1, pp. 1-18.
[5] Han, T., Han, J., Liu, J. and Li, W. (2024), "Effect of emotional factors on purchase intention in live streaming marketing of agricultural products: A moderated mediation model", PLOS ONE, Vol. 19 No. 4, pp. e0298388.

ABSTRACT: Accounting education in Nigerian polytechnics has traditionally emphasised technical and procedural knowledge, often at the expense of the communication competencies that employers consistently identify as essential for accounting practice. This study examines whether communication skills predict professional competence among accounting students in public polytechnics in Edo State, Nigeria, and identifies which specific communication dimensions...

Keywords: Communication Skills; Professional Competence; Accounting Students; Polytechnic Education; Edo State; Nigeria; Oral communication
JEL Classification: I23, M41, J24

[1]. Abu Asabeh, S., Alzboon, R., Alkhalaileh, R., Alshurafat, H., & Al Amosh, H. (2023). Soft skills and knowledge required for a professional accountant: Evidence from Jordan. Cogent Education, 10(2), Article 2254157. https://doi.org/10.1080/2331186X.2023.2254157
[2]. Oussii, A. A., & Klibi, M. F. (2017). Accounting students' perceptions of important business communication skills for career success. Journal of Financial Reporting and Accounting, 15(2), 208–225.
[3]. Falaye, F. V., Adedeji, S. O., Okwilagwe, E. A., Adeleke, J. O., Nghargbu, R., & Oderinwale, T. (2025). Relevance of employability skills to undergraduate career path across disciplines in Nigerian institutions. African Journal of Educational Management, 26(1), 73–94.
[4]. Ngwu, C., & Iroegbu, M. (2023). Communication competence and professional readiness among accounting graduates in South-East and North Central Nigeria: A comparative study. West African Journal of Business and Management Sciences, 12(2), 67–84.
[5]. Ezejiofor, R. A., & Olise, M. C. (2020). Accounting education and employability of graduates in Nigeria. International Journal of Academic Research in Accounting, Finance and Management Sciences, 10(2), 45–58.

ABSTRACT: Agriculture remains a cornerstone of Kenya’s rural economy; however, smallholder farmers continue to face persistent challenges, including limited access to extension services, market inefficiencies, and increasing climate variability. Mobile phone technology has emerged as a promising tool for improving access to agricultural information and services in rural areas. This study examines how smallholder tea, dairy, and coffee farmers in Kericho County, Kenya, use mobile phones and how this usage influences their production practices,......

Keywords: Mobile phones, smallholder farmers, agricultural extension, digital adoption, factor analysis, Kenya, ICT4D

[1]. Aker, J. C. 2011. Dial “A” for agriculture: A review of information and communication technologies for agricultural extension in developing countries. Agricultural Economics, 42(6), 631-647. https://doi.org/10.1111/j.1574-0862.2011.00545.x
[2]. Aker, J. C., and Mbiti, I. M. 2010. Mobile phones and economic development in Africa. Journal of Economic Perspectives, 24(3), 207-232. https://doi.org/10.1257/jep.24.3.207
[3]. Anderson, J. R., and Feder, G. 2004. Agricultural extension: Good intentions and hard realities. The World Bank Research Observer, 19(1), 41-60. https://doi.org/10.1093/wbro/lkh013
[4]. Asenso-Okyere, K., and Mekonnen, D. A. 2012. The importance of ICTs in the provision of information for improving agricultural productivity and rural incomes in Africa. United Nations Development Programme Working Paper.

ABSTRACT: Background: Road traffic accidents (RTAs) remain a major public health issue worldwide, with 1.35 million deaths annually. In India, Tamil Nadu reports one of the highest RTA fatality rates. To address this, the Government of Tamil Nadu launched the Innuyir Kappom Thittam: Nammai Kakkum - 48 (IK:NK-48) scheme in December 2021, providing cashless treatment for accident victims during the first 48 hours, the golden period for saving lives. So, the.....

Keywords: Emergency Health Care, Innuyir Kappom Thittam: Nammai Kakkum - 48, Knowledge, Utilization, Public Health Awareness, Road Traffic Accidents (RTA), Trauma Care

[1]. World Health Organization. Global status report on road safety 2018. Available from: https://www.who.int/ publications‑detail‑redirect/9789241565684. [Last accessed on 2023 Dec 10].
[2]. Sustainable Development Goals. Department of Economic and Social Affairs. Available from: https://sdgs.un.org/ goals/goal3. [Last accessed on 2023 Dec 10].
[3]. ROAD ACCIDENTS IN INDIA 2022. State Crime Records Bureau, Chennai. | Indian Police in Service of the Nation.
[4]. MASCARENHAS B, ANTO M. A critique of the Rajasthan Right to Health Bill, 2022 and suggestions for the way forward. National Medical Journal of India. 2023 Nov 1;36(6).
[5]. T.N. govt. raises insurance cover to ₹2 lakh for accident victims - The Hindu.

ABSTRACT: The proliferation of digital technology has transformed the character of evidence produced before criminal courts in India, with mobile-phone data, CCTV recordings, electronic messages, emails and social-media content increasingly forming the backbone of the prosecution and defence case alike. Unlike conventional documentary or oral evidence, digital evidence is intangible, easily duplicable and vulnerable to alteration, which raises distinct questions of authenticity, integrity and evidentiary weight. This paper undertakes a doctrinal analysis of the legal framework.....

Keywords: Digital Evidence, Criminal Proceedings, Bharatiya Sakshya Adhiniyam, Judicial Developments, Digital Forensics

[1]. Anthal, D. (2025). Digital evidence's admissibility under the Bharatiya Sakshya Adhiniyam (BSA): A comparison with the Indian Evidence Act (IEA) 1872.
[2]. Anvar P.V. v. P.K. Basheer, (2014) 10 SCC 473.
[3]. Arjun Panditrao Khotkar v. Kailash Kushanrao Gorantyal, (2020) 7 SCC 1.
[4]. Bharati, R. K., & Nagarale, S. (2025). Digital forensic science and evidentiary standards in the Bharatiya Sakshya Adhiniyam (BSA) 2023: A legal examination of admissibility. Indian Journal of Law and Technology, 15.
[5]. Bharatiya Nagarik Suraksha Sanhita, 2023 (Act No. 46 of 2023).
[6]. Bharatiya Sakshya Adhiniyam, 2023 (Act No. 47 of 2023)