Abstract: Social media has become one of the most significant influences influencing current consumer purchasing behavior. Platforms like Instagram, Facebook, YouTube, X (Twitter), and WhatsApp not only link individuals, but they also affect how consumers find, assess, and buy goods and services. Customers are exposed to a diverse selection of items on social media via commercials, brand sites, influencer posts, reels, and user-generated material. Consumers often come across new companies or items when browsing, even without consciously looking for them......
Keywords: Social Media, Customer Behavior, Brand Loyalty.
[1].
Kumar, S., Singh, R., & Sharma, P. (2012). Consumer Behavior in the Food Industry: Trends and Influences. Journal of Food Marketing, 24(3), 45-59
[2].
Smith, J., & Lee, K. (2009). Market Analysis and Consumer Preferences in the Global Food Sector. International Journal of Food and Beverage Studies, 14(2), 82-97.
[3].
Wang, L., Zhang, Y., & Zhou, X. (2008). Brand Loyalty and Consumer Trust in Food Products. Journal of Consumer Research, 45(6), 1012-1026.
[4].
Ashraf imam, atiaullah Siddiqui., A Comparative Study on cash management of private & public Sector in India with reference of SBI & HDFC Bank, International Journal of Research Publication and Reviews, Vol (5), Issue (5), May (2014), www.ijrpr.com ISSN 2582-7421.
[5].
Nakum Dilipkumar Hansraj, Dr. K. P. Damor., study on cash management practices in indian corporate sector with special reference to paper and forest industry: an analytical study on selected companies, International Journal of Innovations & Research Analysis (IJIRA) 42 ISSN : 2583-0295, Impact Factor: 5.449, Volume 02, No. 01, January - March, 2012, pp 42-48.