Abstract: Kerala Kalamandalam, a renowned institution in Kerala, India, is a treasure house of traditional art forms. As a cultural destination, Kalamandalam attracts art enthusiasts and tourists from around the world. The institution is dedicated to preserving and promoting traditional art forms such as Kathakali, Koodiyattam, and Thullal. With the growing interest in art tourism, Kalamandalam has become a significant cultural hub. This study aims to examine the impact of art tourism on the preservation and promotion of traditional art forms at Kerala Kalamandalam....
Keywords: Art Tourism; Traditional Artform; Preservation; Promotion
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