iosr-JMCE   International Conference on Service Marketing – Talking The Show Abroad (ICSMTSA-2016)

Abstract: India is among the largest markets of the world in terms of sheer size along with China which together account for 37 per cent of the overall world population. A number of well-known global brands have derived much of their sales and profits from nondomestic markets for years. Having the huge potential, India is one of the most promising and progressively growing economies in the world. Followed by China, it has a large consumer base backed by the huge populations having a considerable amount of spending power. The successes of these brands have provided encouragement to many firms to market their brands internationally. A number of other forces have also contributed to the growing interest in global marketing are perception of slow growth and increased competition in domestic markets, belief in enhanced overseas growth and profit opportunities, desire to reduce costs from economies of scale, Needs to diversify risk and Recognition of global mobility of customers.

[1]. Kyung HoonKim, KangSikKim, DongYulKim, JongHoKim, SukHou Kang (2008): Brand Equity in Hospital Marketing, Journalof Business Research 61, 2008, 75-82.
[2]. Manoj Pandey&Dr. J.K. Raju (2009): Analyzing Relationship between Brand Perception and Customer Loyalty in Life InsuranceIndustry, The Journal – Contemporary Management Research, Vol.3, No 1, March 2009.
[3]. Simonin, Bernared L. & Julie A. Ruth (1998): Is a Company known by the Company it keeps? Assessing the Spillover Effects ofBrand Alliences on Consumer Brand Attitudes, journal of Marketing Research, 35, February 1998, 30-42.
[4]. Sweemey, Jillian C., Geoffrey N. Soutrar& Lester W. Johnson (1999), The role of Perceived Risk in the Quality-value Relationship, International Journal of Research in Marketing 10,1999, 23-45.
[5]. Tsiros, Micheal&vikas Mittal (2000), Regret: A Model of its Antecedents & Consequences in Consumer Decision making, Journal of Consumer Research 26, March 2000, 401-417

Abstract: Service dominant logic is gaining importance in recent times as value creation becomes the integral part of the marketing process. The traditional marketing focused on goods but the time has changed which attempts to give consideration to service. The service oriented designed should be framed in such way that it delivers excellent co-creation value to the customers. The goods oriented design limits the scope of opportunities for value creation. The service dominant logic fills that gap which considers both economic and social aspects of the marketing environment.......

KEYWORDS: Service dominant, functional premises

[1]. https://en.wikipedia.org
[2]. S. L. Vargo & R. F. Lusch, "Service-dominant logic: continuing the evolution", J. of the Acad. Mark. Sci. (2008) 36:1–10, DOI 10.1007/s11747-007-0069-6
[3]. Stephen L. Vargo & Robert F. Lusch, "Evolving to a New Dominant Logic for Marketing", Journal of Marketing, Vol. 68 (January 2004), 1–17

Abstract: Recruiting is the most important function of HR, which entails attracting the right person for the right job at the right time. Companies are increasingly using environment-friendly practices to maximize their recruitment leverage with is termed as Green Recruitment. The upturn in employment is driving demand for technology tools to help in the recruiting process. Organizations must not forget that if they do their present business with past technology, will lose their future presence in business. This study seeks to find the effectiveness of green recruitment among the HR executives of IT sector..............

Keywords: Green Recruitment, Companies, Effectiveness, Sourcing

[1]. Smith, A.D. and Rupp, W.T. (2004) "Managerial challenges of e-recruiting: extending the life cycle of new economy employees‟, Online Information Review, Vol. 28, Issue 1: pp.61-74.

[2]. Parry, E. and Tyson, S. (2008) "An Analysis of the Use and Success of Online Recruitment Methods in the UK‟, Human Resource Management Journal, Vol.18, Issue 3: pp.257-274.

[3]. Nigel Wright Recruitment (2011) The impact of social media on recruitment, Nigel Wright Recruitment, Report 2011

[4]. Rynes, S. L., & Miller, H. E. (1983). Recruiter and job influences on candidates for employment.Journal of Applied Psychology, 68, 147–154.

[5]. Green Organizations: Driving Change with I-O Psychology edited by Ann Hergatt Huffman, Stephanie R. Klein

Abstract: Consumer has values, perceptions and behavior pattern which are the results of environmental influences. Leisure habits, health factors and life style have a major role in influencing the buying behavior of a customer. Research helps to track cultural shifts that might suggest new ways to market and sell to consumers. Analysis of different cultural life styles also helps to identify both product and preferences. International research in the past used to concentrate on identifying the differences between consumers markets. Now, as mire international marketing companies are developed, research is being used to understand the similarities between consumers in the global market place

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Abstract: Indian economy is classified in three sectors — Agriculture and allied, Industry and Services. Agriculture sector includes Agriculture (Agriculture proper & Livestock), Forestry & Logging, Fishing and related activities. Industry includes Manufacturing (Registered & Unregistered), Electricity, Gas, Water supply, and Construction. Services sector includes Trade, repair, hotels and restaurants, Transport, storage, communication & services related to broadcasting, Financial, real estate & professional services, Community, social & personal Services

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Abstract: Indian Advertising starts with the hawkers calling out their wares right from the days when cities and markets first began. Concrete advertising history begins with classified advertising. Ads appear for the first time in print in Hicky's Bengal Gazette, India's first newspaper (weekly). To 'advertise' meant merely to 'inform' until the end of the eighteenth century, and the early newspapers and periodicals announced births, deaths, arrivals of ships from England, sale of household furniture, etc. some journals like the Bengal Journal (first published in 1785) even offered to print government advertisements free. The front page of most such journals carried only advertisements

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Abstract: Green marketing is relatively new focus in business endeavors and came into prominence in the late 1980s and early 1990s (Ottman 1998) began in Europe in the early 1980s when certain products were found to be harmful to the environment and society as a whole. Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. A majority of people believe that green marketing refers solely to the promotion or advertising of products with environmental characteristics.

[1]. Jacquelyn A. Ottman, Edwin R. Stafford, and Cathy L. Hartman, Green marketing, myopia, Environment. Volume 48, Number 5, pages 22—32.
[2]. International Journal of Multidisciplinary Research and Modern Education (IJMRME) ISSN (Online): 2454 - 6119 (www.rdmodernresearch.org) Volume I, Issue I, 2015
[3]. Prof. Sanjit Kumar Dash, Green Marketing: Opportunities & Challenges, May 27, 2010.
[4]. Miss. P. PIRAKATHEESWARI, GREEN MARKETING – OPPORTUNITIES & CHALLENGES, Aug 21, 2009.
[5]. "Green Marketing: Challenges & Opportunities for the New Marketing Age". http://www.amazon.com/Green-Marketing-Challenges-Opportunitiesew/dp/0844232505/ref=sr_1_4?s=books&ie=UTF8&qid=1291736620&sr=1-4.

Abstract: In today‟s competitive scenario, every financial institution wants to become the market leader, capture maximum market share and have maximum customer base. To achieve this objective various kinds of marketing strategies and communications are undertaken. The communications are extremely important in case of services to create powerful images and a sense of credibility, confidence and assurance for the consumers. However, in the banking sector, marketing communication elements are misunderstood and irrelevant from the consumer‟s perspective. Moreover, for the growth and survival every business has to trade off between "profit‟ and "ethical‟ issues concerning their marketing strategies.........

Keywords- Ethics, Ethical misconduct, Services Marketing

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Abstract: Searching for alternatives is much easier online and Customers may easily switch between retailers. It is important to foster customer trust to encourage repurchase intentions. Mobile commerce account for increasing growth in overall ecommerce revenues and the mobile shopping channel has emerged as an influential medium for connecting customers with retailers. This study analyses the impact of the consumer's repurchase intention in the context of m-commerce. The attributes included the motivational and behavioural factors. The secondary data from the literature were used to explore the relationship between these factors and mobile shopping repatronage intention. The managerial implications for the retailers to design the personalized mobile marketing strategy to retain existing customers are also discussed.

Keywords: Mobile shopping, repurchase, consumer intention

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Abstract: The purpose of this article is to familiarize with research aim, goal of which is to map out consumer behavior in the choice of insurance against death was carried out. This insured risk was chosen because for most insurers in the product offering as one of the key and it occurs within the highly competitive bid. As consumer behavior specification is also taken into account their classifying that can influence potential irrational behavior elements and help to clarify studied dilemma more (e.g. income brackets, age or other demographic information)............

Keywords: Consumer behaviour, decision-making, insurance

[1]. Blackwell, R. et al. (2001). Consumer Behavior. Orlando: Harcourt
[2]. Bray, J. (2008). Consumer Behavior Theory: Approaches and Models[online]. Date [15.12. 2011]. Retrieved from: http://eprints.bournemouth.ac.uk/10107/1/Consumer_Behaviour_Theory_ Approaches_ %26_ Models. pdf
[3]. Budíková, M., Králová, M., & Maroš, B. (2010). Průvodce základními statistickými metodami. Praha: Grada.
[4]. Daňhel, J. et al. (2006). Pojistná teorie. Praha: Professional publishing.
[5]. Ghouri, A.M., Khan, N.U.R., Siddqui, U.A., Shaikh, A., & Alam, I. (2010). Determinants Analysis of Customer Switching Behavior in Private Banking Sector of Pakistan. Interdisciplinary journal of contemporary research in business, 2 (7), 96-110

Abstract: Historically, the best opportunity to cultivate great customer relationship is within an environment where personal interaction between the retailer and customers is at its peak: a physical store.The digital age has forced the evolution of customer service. In a world where emails and texts have replaced more intimate forms of communication, where shoppers can complete a sale 24/7 via online transactions, and where showrooming is linking the physical shopping experience with the virtual, the modern definition of customer service seems to have downgraded the importance of direct human interaction..............

Keywords- Amazon, Quality Service, Customer Satisfaction

[1]. http://www.business-standard.com/article/companies/amazon-builds-india-businessquietly-114040300984_1.html

[2]. https://rbcnew.bluematrix.com/docs/pdf/7f10757b-faee-4d29-9a7c-59810f1b0df3.pdf

[3]. http://www.forbes.com/sites/stevebanker/2013/10/04/amazon-vs-walmart-e-commercevs-omni-channel-logistics/

[4]. http://www.smartinsights.com/digital-marketing-strategy/online-business-revenuemodels/amazon-case-study/

[5]. http://aws.amazon.com/partners/programs

Abstract: Health is one of the priorities that ensure the sustainable development of society. But health is an area that raises many problems of economic, social and even moral, so to contribute effectively to sustainable development process requires a constant analysis of population health and how health services are provided the population. Healthcare industry plays a vital role in the development of nations. An effort towards good health is considered to be a crucial as it improves health of people which increases productivity of an individual and reduces absenteeism at work place.........

Keywords: Marketing of hospital services, marketing strategies, sustainable development

[1]. Philip Kotler & Kevin Lane Keller (2005); "Marketing Management"; Prentice Hall of India Private Limited, 12th Edition, 2005, Page No. 402.
[2]. Bapu P. George (2006); "Marketing of Healthcare Services"; Abhijeet Publications, Delhi, First Edition, 2006.
[3]. Dr. Pradeep B. Salgaonkar (2006); "Marketing of Healthcare Services"; Abhijeet Publications, Delhi, First Edition, 2006.
[4]. Dr. G. Krishna Mohan & Dr. C. N. Krishna Naik (2006); "Healthcare Marketing"; Discovery Publishing House, New Delhi; First Edition, 2006.
[5]. Booms, B H and M J Bitner (1981) "Marketing Strategies and Organizational Structures for Service Firms‟, J Donnelly and W R George (Chicago: American Marketing Association) (www.nottingham.ac.uk).

Abstract: Financial institutions should have rules of law, industry and ethical standards. Dealing with ethics is not a side line but it should be the core part of the industry, as banking is all depend on mutual trust. Greed and unethical behavior by market participants creates a situation of financial crises. In today's competitive scenario, every bank wants to become the market leader, capture maximum market share and have maximum customer base. To achieve this objective various kind of marketing strategies and communications are undertaken. The communications are extremely important in case of services to create powerful images and a sense of credibility, confidence and assurance for the consumers.............

Key Words: Financial institutions, services, banking sector, ethical misconduct

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